Writing the Back Blurb
As I near the release date of Death Before Daylight, I remember more topics that I can talk about due to the tasks I must complete beforehand. Writing the back blurb is one of these tasks. Oh, yes. The dreaded back blurb. Everyone knows about the summary of text on the back of the book that convinces readers, “Yes. You want this book.” The scariest part relies on the fact that the summary is exactly that – something that could make it or break it a reader.
So, I’m going to share how I write the back blurb by using Minutes Before Sunset as an example. First, I want to clarify that this is how I write one, and it may not be a method everyone should use. It also might come across as more complicated than it actually is, but that’s because I am breaking it down into five steps, even though – in reality – it feels like one when I’m writing the back blurb. I hope it helps those who are struggling with writing one!
1. Try to write a query letter
A query letter is even worse, right? But I like to start there because it forces me to summarize the novel in one or three sentences. Those sentences end up summarizing everything, but – more importantly – it forces me to get to the bottom of the message, the theme, and the genre. This allows me to focus on those things in the future. Set aside until step 3. (This is actually where I get my “Two destinies. One death.”)
2. Write a one-page synopsis
Oh, how painful this is. (Just kidding.) This is where I write whatever I want to. I explain the novel for as long as I like, and when I’m done, I slowly start to cut smaller parts out until I get it down to one page. Set aside until step 3.
3. Combine Step 1 and 2
This is where I combine everything. Look at the first two sentences you came up with and compare it to the synopsis. What matters the most? What catches your eye the most? What correlates and what doesn’t? Sure, it would be great to mention your favorite side character’s importance, but do they add to the theme more than the protagonist? That first step really helps me make the cuts I didn’t want to make in step 2. (This is where I get most of the information that will be found in the middle.)
4. Make it catchy
Once you get the information that you want, twist the sentences around. Think of the infamous Don LaFontaine’s “In a world” movie trailer voice. Or listen to epic music while you write it. Make it fit! Make it intense! Don’t hold back…until you step away for a day. I would warn against making it too epic – because that’s when many create a back blurb that is too abstract to understand – but keep some intensity while also creating some grounding for the reader to get. Step away for a day. Come back. Read it again. Make sure it sets up the reader’s expectations in the right place. For instance, you don’t want to mention love in the synopsis if love is barely in the book at all. That will only cause romance readers to pick it up, and they probably won’t be too happy with your novel if they expected something that ended up not being there. (This is where I add the quote. I add the quote at this point because it becomes my “dun dun dun” but it also helps me focus on the turning point of a plot – the main conflict, per se, and I like to set up the reader to know that for the trilogy.)
5. Edit. Get opinions. Edit again. But decide on it.
Just like a manuscript, get someone’s opinion about your blurb. Edit, and rewrite it, but don’t obsess forever about it. Eventually, you have to decide on something and turn it in. Talking to others might help you feel more confident about the back blurb. I would even go so far as suggesting getting an opinion from someone who had read the book and someone who knows nothing about the book. (This is also where I add the review quotes since I finalize the blurb.)
It’s over! You have your back blurb, and you’re ready to share it with the world. The only other thing I would mention is this: for series, I would suggest remaining consistent. Seconds Before Sunrise has the same parts that Minutes Before Sunset does – the slogan, the quote, the summary, and the review quote. Death Before Daylight will as well…which reminds me. If you want an ARC of Death Before Daylight for review, please email me at email@example.com. I will share your review right here and on my other websites as well!
And best of luck with your back blurb writing,