Tag Archives: blogging for authors

How I Use Social Media as an Author

2 Aug

Social media is generally seen as a must-have nowadays for creatives. Some writers love it. Others hate it. I find most fall somewhere in between. Which is why I wanted to talk about it. 

Being online can certainly come with its pros and cons. I have days where I love the connections I make and the information that I learn—and I have days where I feel how much of a time suck it can be. (Not to mention the dreaded imposter syndrome.) That said, I learned a long time ago that you must treat social media like a job. That often means adjusting your approach, researching new options, and paying attention to stats. 

Here are the main platforms I use in the order that I prioritize them and why (and a few tips along the way). That doesn’t mean this will work for you. It’s just to show you why I chose the platforms that I’m on and how I utilize them to the best of my ability. 

First and foremost, I recommend utilizing a third-party scheduler. I use one for every single platform that I’m on. I typically use the one integrated into the platform, which is why I’m putting this at the top with no specific name. For Twitter, I use the “Schedule Tweet” feature. For Instagram, I use the Later app. For Facebook, I use the Creative Studio. And so on and so forth. Scheduling saves me a lot of time and effort (and it prevents me from spending all day online). I highly recommend it! There are third-party schedulers that will cross-post on multiple platforms, but I’ve found those to look clunky and less than ideal on certain places. (Ex. An Instagram link will post on Twitter rather than the photo.) 

Finally, I’d recommend having an easy-to-remember, relevant username that is consistent across all your platforms. I use @AuthorSAT. I could’ve been @Coffee&Cats23, but that name doesn’t tell people what my platform is about. Make yourself easy to look up, and connect all your platforms on your website.

Without further ado, here are the specific platforms I use: 

TwitterI’ve met some of my best writer friends on Twitter, and I’ve also come across hundreds of writing opportunities on there. If you’re a writer, Twitter is the place to be. That said, more writers are leaving Twitter than ever before, too, so that may change in the near future. For now, I really enjoy my interactions. I aim to tweet at least once a day, and I log in twice a day to respond to interactions or DMs. Overall, considering the trend of leaving Twitter, I think Twitter is a lesson in not putting your eggs in one basket. What’s in one day could be out the next. So make sure you have 2-3 platforms that you use throughout the year. Be authentic, and honor the 80-20 rule. (20% or less of what you post should be about your products.) 

InstagramI’ve definitely ramped up my Instagram as of late. (Like, really recently.) It used to be a place where I periodically posted what I was reading, but as of January 2021, I realized that I truly enjoy the photo-focused feed. I like to take photos, so it seemed like a natural fit. I also find it a lot easier to interact with writers and readers on Instagram, rather than just writers on Twitter. 

FacebookI admit, I neglected my Facebook page a lot in 2020, but now that I’m back on schedule, it only takes me a minute to copy and paste my Twitter/Instagram posts onto the Creator Studio in Facebook so that it shares on there, too. And that pays off! I’m actually getting a lot more interaction on Facebook than I ever expected. So much so that I’m considering spending a lot more time and effort on there rather than other platforms. This might be because I mostly focused on Facebook when my novels were releasing a number of years ago, so I have a lot of readers who’ve actually read my work on there. It’s hard to say. But I’ve enjoyed it, and I find it much easier to keep the page going with fun memes and book/writing discussions than other platforms that favor more independent content. 

WordPressObviously, I’m using WordPress right now to write this blog post. I’ve been on here since 2012, and my blog has gone from posting every other day to once a month to today’s schedule of every first and third Monday of the month. I love blogging. When I first started, a lot of others did, too. I admit, blogging has since fallen out of favor—and that might’ve been one of the reasons I stepped back—but at the end of the day, I love blogging, so I am going to continue to do so. Weirdly, statistically speaking, my views haven’t dipped much at all. It’s the interactions that have slowed down. It can be discouraging, but I am trying to give myself more room to do what I want to do, and blogging is one of those joys for me. 

MailchimpI have a newsletter that I send out four times a year. It used to be more, but with no book news, I think four times a year is enough (for now). My newsletter includes an exclusive sneak peek at my WIP, giveaways, secret writing tips, and a behind-the-scenes look at where I’m at in my writing career. I love this newsletter, and I look forward to the day I can send it out more often! Just need to get that book deal first. 😉 I recommend every author have a newsletter. It might not feel necessary now, but you’ll be grateful that you have one when you need to share exciting news and you don’t have to depend on social media feeds to favor you that day. 

GoodreadsAs a writer, I’m also a reader, and I love nothing more than tracking what I read. Goodreads has been that place for me. I don’t necessarily use it to interact with folks, but I do notice readers who follow me elsewhere liking and commenting on my reading updates. To me, it seems that readers enjoy seeing what authors are reading. It gives us something to fangirl over together, and to me, that’s precious. That said, if you are an author, I would discourage you from writing reviews, especially poor reviews. I only rate my favorite reads with five stars, and that’s it.  

PinterestI mainly use Pinterest for writing planning. I love nothing more than pinning inspirational pictures to secret boards for WIPs I’m still dreaming about. But I also use it to share blog posts. No matter where your content is, make sure you’re sharing it on other platforms. One of my biggest articles on this website is because it became a popular “Writing Tips” pin that still circulates today. If you can create custom images for Pinterest, even better. But I don’t have enough time for that. I just pin the image of the article and make sure to use good SEO. 

LinkedInI certainly use LinkedIn more in my library career life, but I also have my blog synced with my LinkedIn, so every post on here goes directly to that website. It’s a simple way to spread content without much hassle, and it works! I get a dozen or so views from there every time. Again, make sure you’re sharing your content on other platforms and not become siloed.  

WattpadI’ve been on Wattpad for years now. My novel, Take Me Tomorrow, actually started as a Wattpad book, before it was published by a small press that later closed down. When that press closed down, I decided to put it back on Wattpad rather than try to get it published elsewhere. It’s a fun place to share stories that you don’t plan on pursuing traditional publication with. I now have Take Me Tomorrow and Took Me Yesterday (book 2) on Wattpad for readers to catch up on, as well as some Bad Bloods prequel stories that die-hard fans can check out. But again, I wouldn’t recommend posting any work that you plan on pursuing traditional publishing with. Only side stories. And those definitely come last on my radar. My books that I am pursuing publication with must come first. But having a piece that I can share with readers is really delightful since I’m in between publications at the moment.

Of course there are plenty of other socials out there. TikTok is on the rise, for instance. I actually have one, but I’ve only used it to watch. I also used to have a YouTube channel, and it’s still up, but I haven’t updated it in years. I just didn’t have the time, energy, or technology to make that platform what I wanted it to be. And that’s okay. 

I’m a big believer in being on the platforms that you love the most. I also believe you should be spending more time creating art than talking about it. So, writing comes before socializing online. But that’s just me. 

For those of you who love stats, I thought I’d share my biggest referrals to my website: 

My biggest referring to my website by far was Google, and then the WordPress Reader. After that, in order, I have Twitter, Facebook, Pinterest, Instagram, LinkedIn, with others’ blogs scattered in between. Interestingly enough, these are a different order than what I prioritize. But that comes down to one fact: These are just referrals to my website. Of course WordPress Reader would be at the top, because my website itself is a WordPress site. That stat may seem interesting, but it doesn’t show how many people find me on Twitter and go to my Facebook or Amazon page, or vice versa. 

Basically, keep your stats in mind, but also trust your gut. You may not be getting the whole picture through behind-the-scenes numbers.

I actually wrote about this in July 2014, if you want to see how my socials have changed. Here’s that post. If I were to sum it up, I actually used to spend a lot more time online being social. Mostly because it was my day job at the time and I had books actively releasing. I didn’t like Twitter much, mostly because my timeline was full of spam in comparison to today, but I’ve definitely started spending more time on what I want to do rather than what I think I should be doing. 

How do you use social media as an author?

~SAT

January Ketchup

30 Jan

To be completely honest, I wrote the entire Saturdate post before I realized today was supposed to be a Ketchup post, and then I freaked out and barely finished running all the stats I needed to make this. WHEW. Geez. I need a break. My brain is broken. Since this took place on a Saturday, you can expect the next Saturdate post to take place next Saturday. 🙂

For those of you just now checking in this month, Ketchup actually means “catch up.” At the end of every month, I write these posts describing what goes on behind the scenes at ShannonAThompson.com. Some of the topics I cover include my big moments, top blog posts, my top referrer, #1 SEO term, and more in order to show insights that will hopefully help fellow bloggers see what was popular. I also hope it entertains the readers who want “extras” for this website.

Thank you for being a part of my life this January.

Big Moments:

We held the cover reveal for Bad Bloods this month, and that was a wonderful way to begin 2016! So many of you enjoyed the covers, and I’m eternally grateful for your kind messages. I know it’s a long wait until the books release, but I hope you’re looking forward to July as much as I am!

four244

#1 Clicked Item

In the meantime, I was featured on Buzzfeed Book’s 31 Funny Tweets That Are Way, Way Too Real For Writers, which was super cool…especially since I read them religiously. In fact, I was actually reading it when I saw myself. Pretty surreal!

Since I’m spending more time on Twitter, I started my new Twitter series called Author in a Coffee Shop. What is #AuthorinaCoffeeShop? It’s just how it sounds. I sit in a coffee shop and I tweet out my writer thoughts. It takes place every Friday at 7 p.m. (CDT) via @AuthorSAT, so I hope to see you there for episode 5!

On a side note, The Timely Death Trilogy hit 500 ratings, and Minutes Before Sunset, book 1, was the number 1 clicked item on this website during January, so thank you for reading and taking the time to review my novels! You are priceless.

 

Top Three Blog Posts:

1. Bad Bloods Cover Reveal: The covers were FINALLY released, and I’m SO exciting so many of you loved the covers. I know it’s a wait for the books, but I hope you stick it out with me and enjoy the books this July.

#1 SEO Term

#1 SEO Term

2. What I Learned Rewriting a Seven-Year-Old Novel: I’m so glad you all are enjoying the rewrites of older posts. This one was centered on Bad Bloods, too! It was really neat to see my old post, when I had no idea if it would work out, and this new post, after I’ve signed it for publication. I’ve learned a lot over the past decade, and it’s fun to be able to share those lessons with everyone.

3. Feminism in YA: Knives and Candy: I discuss how heroines can be both badass and traditionally feminine and still be respected and believable. I shared numerous aspects of my life from both sides and call for an understanding that female characters need to be 3D.

3. Writing the Back Blurb: This one actually tied for third place, so I put both up here. I recovered various tips on how to tackle back blurb writing. Stakes! Remember your stakes.

These were the books I read this month!

These were the books I read this month!

Other Blog Posts:

Various Stages of Writer’s Block: We all get it. But for those of you who don’t, this is what it’s like

#1 Referrer was WordPress' Reader

#1 Referrer was WordPress’ Reader

Saturdate Fortitude, Splintered, The Beat Generation, & Broken Elbows: A weekly update of a psychological thriller, a fairy tale retelling, a poet, and an injury.

Saturdate: Shadowhunters, Bad Bloods Shorts, BuzzFeed Books, and Zombie Clowns: A weekly update about an awesome feature and a terrible dream.

Try a New Section in the Bookstore: I talk about what I’ve learned by broadening my reading horizons.

How Podcasts Can Help Your Writing: There are SO many ways to tackle your writing, and this is a great route to try.

Saturdate Danish Girl, An Outline, Cat Socks, and Raven Boys: A weekly update about one of the best movies of the year and books and cats and stuff.

Saturdate Book Covers, Amy Schumer, Assassins, Joy, and homemade fudge: A weekly update about how I failed at baking.

Website Wonders: A monthly classic

At the end of the month, I also like to take a moment to thank all of the websites who supported me by posting reviews, interviews, and features. If you want to be one of these websites, feel free to join my newsletter or email me at shannonathompson@aol.com. I always love speaking with new bloggers, writers, and readers! I will also share your post on all of my websites.

Reviewers: The Messy Owl

Features: Buzzfeed Book’s 31 Funny Tweets That Are Way, Way Too Real For Writers

jan2016

Come get your books signed on February 13, from 1-3 PM! I’ll be one of several featured authors at a Barnes & Noble Valentine’s Day Romance Author Event in Wichita, Kansas at Bradley Fair. CTP author Tamara Granthamwill be there, as well as NY Times Bestselling and USA Today Bestselling author Candice Gilmer. (I’ll know the other three authors soon!) I’d love to see you! If you haven’t started The Timely Death Trilogy, don’t worry. Minutes Before Sunset, book 1, is free!

Minutes Before Sunset, book 1:

AmazonBarnes & NobleiBooksKoboGoodreads

Seconds Before Sunrisebook 2:

AmazonBarnes & NobleiBooksKoboGoodreads

Death Before Daylightbook 3:

AmazonBarnes & NobleiBooksKoboGoodreads

Barnes & NobleValentine's Day Romance Author Event

Different Social Medias and How I Use Them as an Author

8 Jul

One announcement today:

Taking on a World of Words nominated ShannonAThompson.com for the Very Inspiring Blogger Award! Thank you 😀 When I am nominated, I post the facts and blogs on my Facebook page, but I also want you to check out the three blogs I nominated: Ciara Darren, Fallen Manga Studios, Elie Eldritch.

Different Social Medias and How I Use Them

As a writer, readers might picture my every day schedule as my laptop and I sitting in a café, writing out the next novel to be released, but – in fact – that’s pretty far from the truth. I spend a good portion of my time on social media, both for myself and for AEC Stellar Publishing. Even if it looks like I’m logged off, chances are that I am writing a future post and scheduling it on a timer – chances are that I’m constantly posting somewhere online.

I first signed on with AEC Stellar Publishing, Inc. as an author only. But a few months in, they asked me to become a Social Media Wizard. (That’s right. I’m a retired Wizard.) During that time, I learned a lot about how to optimize social media for authors, but I also had personal preferences that I still use today. During this post, I’m going to share the different social media platforms I enjoy and struggle with. If I struggle with it, I’ll try to find a helpful author that I know who uses that specific platform.

WordPress:

If you didn’t already know, this website is based off of WordPress. This is – by far – my favorite platform to participate on. Not only can I express what I’m doing in detail, but I can also go see what my readers are doing. I love being able to share pictures and links and ideas in depth – so I guess you could say that I love my blog. A blog allows us to express our day-to-day lives or to share inspirational messages or to connect on a deeper level than 150 characters. That being said, a blog demands a lot of time. I, personally, post every other day. That may not sound like a lot, but it takes up a majority of my social media time. Because of the level of fans I can meet, I definitely think it is worth it though – but even if I couldn’t meet fans, a blog is something I enjoy, so I believe I would blog anyway. In fact, I used to have another blog before this one.

Facebook:

Join me today!

Join me today!

This is my number two, mainly because it is my top referrer to my blog. That being said, Facebook can be a tricky slope to climb (and a fast one to fall down on.) Facebook is constantly changing, and it has developed a bad reputation for keeping viewers away from the pages they like. However, I’ve had a lot of luck with it. I do get views and clicks that continue to grow, and that satisfies me, but I have learned one thing: if my views are going up, but then I post something that gets no likes, my next post has a less of a chance of being viewed. Basically, as soon as you climb, you can slide back down very, very quickly. But I think it’s important to figure out what makes your stats climb and what causes them to fall. For me, I try to mix it up with inspirational articles, news about my novels, fun photos, and engaging posts that allow readers to post their favorite pages and other things that they enjoy, so I can understand them. I also share posts from other pages, and I contribute to their pages as my page (not as my personal Facebook.) Beyond that, I participate in Facebook groups for authors and readers, which allows me to connect with even more people, and I friend those people with my personal Facebook so we can stay in contact easier.

Twitter:

At first, I really disliked Twitter. I still find it a little more difficult than Facebook. It always seemed to reach writers but not readers. But I’ve been focusing more energy on Twitter recently – simply posting about my day – and Twitter was ALMOST my top referrer last month. So I’m still trying to fully optimize this, but I do like it, and I am beginning to understand more hashtag opportunities as they come. For authors, I would suggest dwindling down the number of times one posts “5 Stars! Buy this steamy romance for .99 cents! (insert link here)” I see it every other post on my newsfeed, and it’s very rare that I see anyone retweet it. I almost feel like these posts cause readers to stop following writers. I’m not saying you can’t post that ever. But every five minutes is pretty bad. I try to share my blog posts on Twitter, but I mainly use Twitter to discuss trending topics – like when Pretty Guardian Sailor Moon Crystal came out. I live tweeted to fellow viewers, and I gained 50 followers in one night. (That was awesome!) An awesome fan also created a hashtag for Take Me Tomorrow, so if you ever tweet about my latest novel, please use the hashtag #Rx. 😀

bomGoodreads:

I am friends with many readers on Goodreads, and I love adding novels to my bookshelf, but – in my opinion – I have yet to really use Goodreads in depth. I have participated in groups, and Minutes Before Sunset won an award on Goodreads – but I find myself drowning in how much information is on there. It’s fantastic. Don’t get me wrong. I definitely recommend it. But to participate the right way, I feel like you have to spend A LOT of time on there, and I don’t have as much time as I would like in order to fully communicate with everyone. And – as an author – Goodreads has terrified me from time-to-time. They have many new rules in place that tell authors not to communicate with readers, and if you do, your novels and profile can be taken off forever. (EEK!) I know many authors who continue talking to readers and many who don’t, but the risk keeps me away most of the time.

Pinterest:

This is a personal thing. I love it. I only recently started it. I met a few new readers and fans, but I’m enjoying it as an author because it is unbelievably fun to create your boards for your books. I’ve started creating “private” boards for books I’ve just started writing, so it might be a great place for me to go back and share original concepts when the novel is published. In fact, I have boards for The Timely Death Trilogy, Take Me Tomorrow, and November Snow.

Tumblr:

I started Tumblr in the same week as I started Pinterest. I can’t get a grip on it. I like it, but I miss the ability to comment or communicate in a lengthy fashion. That being said, I’ve met many authors who absolutely LOVE Tumblr, and Amber Skye Forbes has a great post about how to manage your Tumblr in an effective manner.

Instagram:

Believe it or not, I have met a few readers there, and I love to update it once a week or so. But I don’t believe it’s necessary to have one as an author. I enjoy taking pictures and sharing them, so it worked for me in the sense that it easily blended in with my every day life.

YouTube:

It’s been difficult to keep up with my channel, and I’ve only uploaded two videos, so I can’t say if this is a great platform or not yet (not from personal experience anyway) but I am planning on continuing it.

Wattpad:

I’m very grateful to Wattpad. I love it. I haven’t been able to spend more time there, though, so I can’t really say a lot about for now, but I can say that it helped me out a lot before I signed with AEC Stellar Publishing, so I do recommend it for writers looking for advice on their manuscripts, but I have yet to spend enough time on it recently to get in-depth about this platform. If you’re interested in reading more, check out my article From Wattpad to Publication.

LinkedIn:

I barely use LinkedIn. I have one, but I probably only log in once a month or so. That being said, I heard it’s a fantastic place for nonfiction writers.

So there you have it. These are a couple of social media places that I go to during my author life, and I hope you enjoyed reading about them. If I had to give any specific advice, I would say that authors should treat their social media like they treat their novels: be true to yourself. Don’t force social media just like how you wouldn’t force a novel. Find what type works for you and enjoy your time on it. Just because everyone spends hours on Facebook doesn’t mean you should, and just because I love blogging doesn’t mean every author should have a blog. I believe readers can tell if authors are enthusiastic or not in novels and on social media, so find one you’re passionate about. You’ll be talking to readers in no time at all.

~SAT

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