Publishing Advice

The Difference Between Querying in 2019 and 2022, and Why Your Well-Intentioned Advice May Be Doing More Harm Than Good.

When I signed with my first agent, it was 2019. I’d queried two manuscripts by then between 2017-2019. In 2021, my agent left the industry. I took some time off, then wrote the book of my heart, and now I’m back in the query trenches for the first time in three years. As an author with books under my belt and previous querying experiences, I’ve seen a lot of well-meaning authors posting querying tips for those currently looking for representation. But you know the saying. 

The path to hell is paved with good intentions. 

Okay, so that may be a little harsh, but I mean it when I say that times have changed. Advice that previously used to be sound is no longer relevant or an accurate depiction of what’s going on in the trenches and publishing industry in general. 

For one, in 2019 turnaround times were typically 2-3 weeks, and I’d often hear back way before that. In 2022? Turnaround times are staggeringly different. Yes, there are some that still get back within the 2-3 week timeframe, but for the most part, I am seeing 6-10 weeks as the norm. In addition, there are a lot more agents saying “no response means no,” so getting closure isn’t even a guarantee. (Did I mention that so many more agencies have adapted a “no” from one is a “no from all” policy?) No shade here, of course. I understand how busy everyone is. But this certainly makes querying via rounds a lot more time-consuming for writers. You used to be able to send out queries knowing that you’d get an answer within a month or so, and then you could readjust for a second round. Not so much in 2022. Not only are response times longer than ever before, but feedback (even on full manuscript requests) is rarer, too. That makes the “query in rounds” advice a little moot. I still recommend it, of course! Just not for the same reasons as I have in the past. This time around, I’d recommend it for sanity reasons. Too much at once can be overwhelming for anyone. I also stand by the fact that you should be getting some requests on your query. Just not as many as before. 

In the past, for instance, some folks would say you should have a 75% – if not higher – request rate. That sort of statistic is just unheard of right now. Granted, it’s hard to discern the actual stats from anecdotes I’ve read online and heard from friends, but the trends I’m seeing are a lot less than 75%. Lots of folks on Twitter today have been sharing that a 10% request rate is good right now. (You can also see trends on Premium Query Tracker.) 

Full disclosure: At the time of writing this, I’ve sent out 10 queries. I’ve been lucky enough to get 4 full requests right out of the gate. 3 of my other queries got denied, but 2 of those were personalized and encouraging (a wrong-fit scenario). The other 3 are still pending and won’t get a response for another 3 weeks. I definitely know I’m the exception. 

So what is my advice for querying right now?

It’s more important than ever to have a great query letter. More so, a fantastic one-line pitch. Even if you feel like you are a seasoned writer with seasoned beta readers, I encourage you to branch out and try to get feedback from a new source. Even better if it’s someone who has secured rep recently. Other than that, I recommend keeping your query as short as possible. (Everyone’s swamped, right?) I, personally, put my pitch and all my meta data at the top (comps, word count, genre, age category). I also add in personalization if applicable. (We met at a conference, you told me to send you more of my work in the past, MSWL fits, etc.) That way, an agent can see right away if they’re interested before diving into the long part of the query. My bio is at the bottom. Once I start querying, I keep track of when I’m supposed to hear back, and if the agent isn’t a “no response means no” agent, then I send a polite one-sentence nudge. Don’t be afraid to nudge! One of my full requests happened because of a nudge. If you can get referrals, great! If you can attend conferences to meet agents, wonderful! But don’t feel like you must spend money to up your odds. If you query in rounds, check out the agents’ response times via Query Tracker, and try to pick a few that have faster turnaround times. That way, you can more easily discern when you want to do a second round. (Remember: Publishing is not a race. It’s better to query well than fast.) Prior to querying, I’ve also asked myself these tough publishing questions to make sure my book has a place in a competitive market. This has worked for me. 

Does that mean I’ll secure rep? Nope, not necessarily. 

Of course I hope that I will. I have 150% confidence in my book, writing, and platform, and my MG novel-in-verse about the opioid crisis is an important story that needs to get into the hands of kids like me, who lost a parent in such an awful way. But I also recognize that the industry is in a tough place. Agents and editors and writers are swamped. We’re all just trying to do our best out here. Which is also why I think out-of-date tips can be harmful.

Try not to give out old-school querying advice without understanding the current landscape. Take a minute to look around at the agencies and agents, both new and established. Talk to those who’ve secured rep recently. Listen to those who are currently in the trenches. Without doing so, traditional advice could ultimately be more discouraging or even point the writer in the wrong direction. For example, if you tell someone that they should revise their book or opening pages because they don’t have a 75% request rate, you could be causing the writer to make unnecessary revisions.

For my fellow querying writers, if you’ve been thinking about taking a break, do so, especially if it’s for your mental health or general well-being. It never hurts to take a pause, consider your options, refresh the creative well, or just step away for a while. In fact, it might be just what you need. Either way, I recommend taking old-school querying advice with a grain of salt. The basics still stand, absolutely. But don’t get discouraged if you aren’t getting a 75% request rate. Try not to let the old way of doing things get you down. Concentrate on the now instead. Find writer friends that are in the trenches with you, join a querying group, and help each other through the process. Friendship truly can go a long way. So can keeping track of all the encouraging notes you receive. Do yourself a favor, and open a Word doc right now. Title it “Book love for (title)” and start saving every compliment, including the encouragement you may receive in a rejection. An example I received? 

“I do hope you find the right agent as you’re pitching around! Stories like these are so wildly important and needed.” 

It was a rejection from an agent who just wasn’t the right fit. But it means a lot to me to have their support! 

No matter what happens, I know I’m going to keep trying. I’ve already started revising my historical fantasy with the hopes of querying that by the fall, should my novel-in-verse not pan out. I also have two other completed manuscripts and two new ones I’ve started drafting (and so many more I’m dreaming about). It’s always good to be looking ahead (and you’re a lot less likely to be disappointed if you have something new and shiny to focus on). 

I wish all of you the best of luck!  

~SAT