Tag Archives: social anxiety

Book Marketing Woes

31 Jul

Marketing is a word authors either embrace or want to stoke in the fire, but one aspect is universal: It’s necessary.

Whether you’re self-published, published with a small press, or published by a HUGE publishing house, authors have to take on some of the marketing efforts in order for their book to be as successful as it possibly can be. This could mean being present on social media, attending conferences, or purchasing ads. This could also mean spending more time marketing than an author would ever want to. In fact, I work as a social media marketer for authors and publishers. I know how much goes into it because I market all day long. So, trust me, I hear your woes…and today, we’re talking about them.

I’m only using this photo, because I love Scrabble, not going to lie.

I Don’t Like It

Many writers don’t. Unless you’re like me who has a background in marketing, many creative types struggle (or completely reject) the idea of marketing and publicity. And guess what? I understand feeling awful when considering a tweet schedule or a Facebook ad. My tips? Don’t overwhelm yourself. Stick to platforms you actually like. If that means you’re only on Twitter, fine. Tweet away. Stay off platforms you hate, because your readers will be able to sense it. Then talk about what you like. Love Outlander? Great! Write episode reviews. Join fandoms. Just be yourself. Marketing often comes down to just making connections and being you, not selling your book. I mean, who buys a book from a tweet that says “Buy this today! #mybookisawesome #linkbelow #IwannabeJKRowlingoneday”? No one. People buy books because they love that author or their ideas. Share you with the world. Related Article: Authors, Be Yourself

I Don’t Have Time

Just like writers who say they don’t have time to write, guess what? No one has time to write (or market). The key is making time. Even if you only have one hour a week, take that time to schedule your tweets for the rest of the week through Hootsuite or similar companies. Or just be present when you can. If you have the funds, hire a personal assistant to take some of the workload off of your shoulders. Personally, though, I only post when I can talk to fans. Example? If you take a really close look at my social media, you might notice that my photo posts are almost always at 3PM. Why? Because that’s when I wake up. (I work the nightshift.) My photos are generally taken the day before, so my posts are rarely “live.” However, I post when I can so that I can talk to my followers once posted. This also prevents my posts from interrupting my precious writing time. Example? If I post a photo of me writing at a café, I don’t want that to be live because I’ll use my writing time to talk to fans. But if I save that photo for tomorrow afternoon, I can use that photo and talk to them when I am available to chat (and protect that precious writing time while I have it). The key is figuring out what works for you (and when). Related Article: The Truth Behind an Author’s Instagram

Lack of Funds 

This is a big one I hear from clients and companies, and it’s such a big one because it’s essential to success. What do I mean by that? You need to know your budget, and you need to stick with it. If, for instance, your self-publishing budget for the year is $2000, but you spend all of that on ads, how will you buy cover art for your upcoming release? Where are you going to earn that back? Are you going to earn that back? Being honest about your financial situation is important. Advertisements and traveling can rack up a bill…fast. Be careful about what you spend and where. Apply for grants and scholarships. Volunteer at conferences. Ask for help from other authors. Example? Guest post on one another’s blogs or switch mailing lists for a day. It’s free and a great way to increase exposure. Keep your head up, and don’t let your lack of funds bother you. There will always be more opportunities, and support is all around you. Related Articles: The Struggling (Sometimes Starving) WriterHow to Create Book Teases on a Small Budget

Social Anxiety or Other Health Issues

Everyone’s health is unique to their situation. The key is trying to find outlets that are just as unique as you. Don’t automatically count yourself out. Research accommodations. For instance, if you have social anxiety or find leaving the house difficult, online conferences are now available (and growing in popularity). Don’t be afraid to reach out to the event coordinator if you’re interested in attending but you’re not sure how you can. Talk to fellow writers. And don’t feel guilty if you need to take time away from writing or social media to take care of yourself. Writing will always be there, and your health matters. You are awesome. You belong. Related Articles: Writers, It’s Okay to Log Out & Taking a Writing Break and Why It’s Important

I know there are a lot of issues that come up with marketing your book, but I hope this was a solid place to start. If you have any questions, feel free to ask! I’ll try to leave a quick tip. And if you have a topic you want me to cover, feel free to suggest one any time. I love hearing from you!

~SAT

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#SATurday: Scrabble without Friends

27 Dec

#SATurday: Scrabble without Friends

Writing has both benefited me and disrupted me. It has allowed me to live in the moment – to pay attention to every detail, to feel every breath, to notarize every scene – and it is because of this phenomenon* that I often stretch living in the moment by crumbling it into observing the moment. Like a journalist standing at a scene of a crime, I am note-taking while waiting for the opportune time to shine, but it often never comes.

I still wonder if it will.

Perhaps my lack of connection is a purposely-practiced motion – something I prefer. I believe psychologists claim, “Introvert!” when hearing such a thing, but I’m not one for labels. I find life much too complicated in density to sustain a label, even the complex ones, even the simple ones.

As I write this, I – ironically (and undeniably inaccurately) – have labeled this room my office. Perhaps it was designed to be an office. There’s a desk, a computer, a round meeting table, not one but two bookcases, and a plush couch that seems to have never been sat on. I’m not even sure if this place has been dusted. The lights are dim so it’s impossible to say, but since it’s supposedly an area for the community, I’m assuming it has been taken care of. I probably even have a camera on me, but I don’t care enough to check. I might come Tuesday. (Big Brother can wait.)

In all honesty, I have ended up in this plum-painted room by default. Someone else is in the 4×4 gym I use to prevent condensing into complete insanity, and I didn’t want to leave the building out of the sheer guilt I created by thinking he would believe I was avoiding the place because of his existence – which I am (sort of).

I don’t mind people. I generally enjoy company. But I come to this place for silence – and by “silence” I mean music blaring against my eardrums as I use the elliptical for two hours (or until I am contemplating whether or not I’m actually breathing anymore). But – apparently – this new neighbor of mine has the same idea. Little does he know that his exercise is on my blog now. But in this little world, I half-expect I might be on his. In fact, while peeking into the gym’s glass door, I saw he, too, is on his laptop. Even though he got back on the elliptical before I could finish writing that sentence, I’m sure he was note-taking. I should know. I can recognize these things in others. I’m insane, too. Sure, insane might be a strong word, but I’m a writer. Exaggeration is in my bones. And only insane people are up at the witching hour, jogging to the new Boys II Men album. Only people like us could be found in this dinky room wondering why I cannot overcome my social anxiety to go run next to a stranger who couldn’t care less. Only I refer to total strangers as “us.” Living on the road does that to a person. And that is why I sit in a room by myself, staring at the bookshelf until I see “Scrabble” on top of a pile of unwanted books. The conclusion comes faster to me than all of the other ones before it.

Yes. I can play alone.

It might even be fun.

~SAT on #SATurday

*Not in reference to the John Travolta movie. Maybe. I haven’t decided yet.

scrabble

P.S. I’ve updated my Services and my Donations page – please check them out and share them if you can. 

P.S.S. ARCS of Death Before Daylight are now available, but I will only have a PDF file. Please email me at shannonathompson@aol.com if you want one. 

aecarcs

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