Tag Archives: social media help for indie authors

How I Use Social Media as an Author

2 Aug

Social media is generally seen as a must-have nowadays for creatives. Some writers love it. Others hate it. I find most fall somewhere in between. Which is why I wanted to talk about it. 

Being online can certainly come with its pros and cons. I have days where I love the connections I make and the information that I learn—and I have days where I feel how much of a time suck it can be. (Not to mention the dreaded imposter syndrome.) That said, I learned a long time ago that you must treat social media like a job. That often means adjusting your approach, researching new options, and paying attention to stats. 

Here are the main platforms I use in the order that I prioritize them and why (and a few tips along the way). That doesn’t mean this will work for you. It’s just to show you why I chose the platforms that I’m on and how I utilize them to the best of my ability. 

First and foremost, I recommend utilizing a third-party scheduler. I use one for every single platform that I’m on. I typically use the one integrated into the platform, which is why I’m putting this at the top with no specific name. For Twitter, I use the “Schedule Tweet” feature. For Instagram, I use the Later app. For Facebook, I use the Creative Studio. And so on and so forth. Scheduling saves me a lot of time and effort (and it prevents me from spending all day online). I highly recommend it! There are third-party schedulers that will cross-post on multiple platforms, but I’ve found those to look clunky and less than ideal on certain places. (Ex. An Instagram link will post on Twitter rather than the photo.) 

Finally, I’d recommend having an easy-to-remember, relevant username that is consistent across all your platforms. I use @AuthorSAT. I could’ve been @Coffee&Cats23, but that name doesn’t tell people what my platform is about. Make yourself easy to look up, and connect all your platforms on your website.

Without further ado, here are the specific platforms I use: 

TwitterI’ve met some of my best writer friends on Twitter, and I’ve also come across hundreds of writing opportunities on there. If you’re a writer, Twitter is the place to be. That said, more writers are leaving Twitter than ever before, too, so that may change in the near future. For now, I really enjoy my interactions. I aim to tweet at least once a day, and I log in twice a day to respond to interactions or DMs. Overall, considering the trend of leaving Twitter, I think Twitter is a lesson in not putting your eggs in one basket. What’s in one day could be out the next. So make sure you have 2-3 platforms that you use throughout the year. Be authentic, and honor the 80-20 rule. (20% or less of what you post should be about your products.) 

InstagramI’ve definitely ramped up my Instagram as of late. (Like, really recently.) It used to be a place where I periodically posted what I was reading, but as of January 2021, I realized that I truly enjoy the photo-focused feed. I like to take photos, so it seemed like a natural fit. I also find it a lot easier to interact with writers and readers on Instagram, rather than just writers on Twitter. 

FacebookI admit, I neglected my Facebook page a lot in 2020, but now that I’m back on schedule, it only takes me a minute to copy and paste my Twitter/Instagram posts onto the Creator Studio in Facebook so that it shares on there, too. And that pays off! I’m actually getting a lot more interaction on Facebook than I ever expected. So much so that I’m considering spending a lot more time and effort on there rather than other platforms. This might be because I mostly focused on Facebook when my novels were releasing a number of years ago, so I have a lot of readers who’ve actually read my work on there. It’s hard to say. But I’ve enjoyed it, and I find it much easier to keep the page going with fun memes and book/writing discussions than other platforms that favor more independent content. 

WordPressObviously, I’m using WordPress right now to write this blog post. I’ve been on here since 2012, and my blog has gone from posting every other day to once a month to today’s schedule of every first and third Monday of the month. I love blogging. When I first started, a lot of others did, too. I admit, blogging has since fallen out of favor—and that might’ve been one of the reasons I stepped back—but at the end of the day, I love blogging, so I am going to continue to do so. Weirdly, statistically speaking, my views haven’t dipped much at all. It’s the interactions that have slowed down. It can be discouraging, but I am trying to give myself more room to do what I want to do, and blogging is one of those joys for me. 

MailchimpI have a newsletter that I send out four times a year. It used to be more, but with no book news, I think four times a year is enough (for now). My newsletter includes an exclusive sneak peek at my WIP, giveaways, secret writing tips, and a behind-the-scenes look at where I’m at in my writing career. I love this newsletter, and I look forward to the day I can send it out more often! Just need to get that book deal first. 😉 I recommend every author have a newsletter. It might not feel necessary now, but you’ll be grateful that you have one when you need to share exciting news and you don’t have to depend on social media feeds to favor you that day. 

GoodreadsAs a writer, I’m also a reader, and I love nothing more than tracking what I read. Goodreads has been that place for me. I don’t necessarily use it to interact with folks, but I do notice readers who follow me elsewhere liking and commenting on my reading updates. To me, it seems that readers enjoy seeing what authors are reading. It gives us something to fangirl over together, and to me, that’s precious. That said, if you are an author, I would discourage you from writing reviews, especially poor reviews. I only rate my favorite reads with five stars, and that’s it.  

PinterestI mainly use Pinterest for writing planning. I love nothing more than pinning inspirational pictures to secret boards for WIPs I’m still dreaming about. But I also use it to share blog posts. No matter where your content is, make sure you’re sharing it on other platforms. One of my biggest articles on this website is because it became a popular “Writing Tips” pin that still circulates today. If you can create custom images for Pinterest, even better. But I don’t have enough time for that. I just pin the image of the article and make sure to use good SEO. 

LinkedInI certainly use LinkedIn more in my library career life, but I also have my blog synced with my LinkedIn, so every post on here goes directly to that website. It’s a simple way to spread content without much hassle, and it works! I get a dozen or so views from there every time. Again, make sure you’re sharing your content on other platforms and not become siloed.  

WattpadI’ve been on Wattpad for years now. My novel, Take Me Tomorrow, actually started as a Wattpad book, before it was published by a small press that later closed down. When that press closed down, I decided to put it back on Wattpad rather than try to get it published elsewhere. It’s a fun place to share stories that you don’t plan on pursuing traditional publication with. I now have Take Me Tomorrow and Took Me Yesterday (book 2) on Wattpad for readers to catch up on, as well as some Bad Bloods prequel stories that die-hard fans can check out. But again, I wouldn’t recommend posting any work that you plan on pursuing traditional publishing with. Only side stories. And those definitely come last on my radar. My books that I am pursuing publication with must come first. But having a piece that I can share with readers is really delightful since I’m in between publications at the moment.

Of course there are plenty of other socials out there. TikTok is on the rise, for instance. I actually have one, but I’ve only used it to watch. I also used to have a YouTube channel, and it’s still up, but I haven’t updated it in years. I just didn’t have the time, energy, or technology to make that platform what I wanted it to be. And that’s okay. 

I’m a big believer in being on the platforms that you love the most. I also believe you should be spending more time creating art than talking about it. So, writing comes before socializing online. But that’s just me. 

For those of you who love stats, I thought I’d share my biggest referrals to my website: 

My biggest referring to my website by far was Google, and then the WordPress Reader. After that, in order, I have Twitter, Facebook, Pinterest, Instagram, LinkedIn, with others’ blogs scattered in between. Interestingly enough, these are a different order than what I prioritize. But that comes down to one fact: These are just referrals to my website. Of course WordPress Reader would be at the top, because my website itself is a WordPress site. That stat may seem interesting, but it doesn’t show how many people find me on Twitter and go to my Facebook or Amazon page, or vice versa. 

Basically, keep your stats in mind, but also trust your gut. You may not be getting the whole picture through behind-the-scenes numbers.

I actually wrote about this in July 2014, if you want to see how my socials have changed. Here’s that post. If I were to sum it up, I actually used to spend a lot more time online being social. Mostly because it was my day job at the time and I had books actively releasing. I didn’t like Twitter much, mostly because my timeline was full of spam in comparison to today, but I’ve definitely started spending more time on what I want to do rather than what I think I should be doing. 

How do you use social media as an author?

~SAT

Using the Later App as an Author: A review

3 May

I recently took a social media hiatus while moving, but during that time, I reflected on my social media use a lot. To be honest, I felt a lot better mentally and emotionally being off social media. (Not a surprise considering all the studies that have come out talking about the effects of regular social media use.) It’s not that I don’t like social media—I’ve actually met some of my best writer friends online—but reels of bad news, good news, all kinds of news absolutely uses up a lot of time and energy. I knew coming back that I wanted to change things.

For one, I wanted more time to myself. I wanted to get back to blogging more regularly again. I wanted more energy to dream up new book ideas, not tweets or Instagram posts. 

When I took a look at my social media use, I realized that Instagram—not Twitter—actually demanded the most of my time (and for the littlest return). Taking photos, editing them, then writing captions (along with viable hashtags) was just too much to handle on a regular basis. I didn’t like what I was creating, but I didn’t want to shut it down. I just wanted to adjust how I posted. 

I thought, Wouldn’t it be great if you could schedule your Instagram posts?

That’s where the Later app stepped in. 

Later is a desktop and mobile phone app that allows you to schedule your Instagram, Facebook, Twitter, Pinterest, and LinkedIn posts. For the purpose of this review, I will mostly be focused on Instagram, with a sprinkling of Twitter and Facebook. 

First thing’s first:

I downloaded the app and watched a couple tutorials. 

Pros:

I got my first big hiccup when I connected my Instagram. It was a personal profile, so it wouldn’t let me schedule photos to auto-post. When I changed my Instagram to a business account, Later didn’t notice this change, and I had to reach out for help a few times. But it eventually began working. 

  • You can schedule your Instagram photos and stories to auto-post any time, any day. This cut back on a lot of my free time and allowed me to stay in the moment a lot more. I always dreaded taking photos and then sitting there trying to post while the moment passed me by. It’s nice going about my day knowing that Later is posting my photo at 11 AM while I’m at work and don’t have the ability to check. (And I don’t have to wait until my lunch break to get something out!) I definitely think this feature is my favorite part, and I believe it will keep me posting more than I was able to in the past. 
  • You can use your phone or your computer. I actually used my computer the most, which helped because I type on my laptop a lot faster than on my cell’s keyboard. I scheduled three weeks of content on one Sunday afternoon. 
  • The preview feature on Instagram is so pretty! This is probably my favorite feature. I can preview the future on my Instagram through the app to make sure that my upcoming posts look good next to each other. If they don’t, I can quickly shuffle them around until they look aesthetically pleasing. I’m not *quite* using it that way, but I’m definitely planning on using this to sharpen the look of my social media in the near future. You can see mine from last month in the screenshot below. That said, there is a negative side, which I cover below.
  • There’s a calendar where you can check your timing: This helps if you want to make sure that you’re posting at different times on different days in order to reach new audiences. 

Cons:

  • The preview feature is beautiful, but it doesn’t show you how your feed currently looks. Instead, it updates based on what you’re adding from the top, so the sequence is off. I find this extremely annoying (and odd) that this feature is set up that way, because it’s supposed to be used in a way that helps you coordinate your photos. This oddity in design is definitely one of the biggest drawbacks for me. In order to see my feed the way I like, I often schedule three posts at a time and/or add extra fillers that won’t post so I can get my feed to look the same as my feed on the phone.
  • Unless I’m missing something, you still have to edit your Instagram photos in Instagram if you want a specific filter. The Later app has different filters. I find this design really strange. It would be nice if it could offer the same filters as the app you’re posting on. 
  • It’s not the best for Facebook and Twitter. You have to use an image in order to schedule posts, so if you just want to post a sassy tweet, it’s best to continue using the Twitter scheduler. 
  • If you do schedule through the Later app to post a photo on Twitter, it shows that in the sub-text of your tweet. (My post says Later app rather than Twitter web, if I had just scheduled it through Twitter.) This isn’t really a complaint, aside from the fact your followers will know it isn’t live, which might cut down on interaction. On my end, there didn’t seem to be any difference in how it showed up in the algorithm, which is nice. 
  • You can’t upload videos unless you pay. Not a huge deal breaker for me, especially since other scheduling apps require money far earlier than this app does, but it’s worth noting.
  • You also have to upgrade in order to schedule stories.

There’s a lot more features than just these, but this is what stuck out to me as a first-time user. 

Overall, my only other complaint is that there’s no way to take notes. I really want a place where I can schedule all my social media from one place and take notes, so that I can reference that as I continue to build my schedule. I’ve used Hootsuit and other planners in the past, but so far, I just haven’t found the *one*. 

Maybe one day!

Conclusion: 

I will probably use this app for my Instagram and continue to use individual scheduling for my Twitter and Facebook page. 

Do you use a social media scheduler? What are the pros and cons? What do you recommend?

Also, if you want to follow me on Instagram, I’m @authorsat. Comment on any photo on my Instagram and let me know you found me via this article, and you’ll be entered to win a query critique! Winner chosen Friday, May 7.

~SAT

#WW: The Lonely Writer

14 Jan

#WW: The Lonely Writer

Writing can be lonely. The career often demands hours of solitude – aside from our characters – and while our characters can be very real to us, there are still those days where a living, breathing human being might be nice to talk to. Most of the time, this urge only comes to me when I can’t find the strength to face my characters, and one of those times is right now.

I won’t call it writer’s block. I don’t believe in it. Writer’s block is almost a hysteria to me. But I can admit that I currently have writer’s depression – well, in reality, I think it’s safe to say I am depressed – but calling it writer’s depression allows me to focus on how my sadness affects my writing life.

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Ever since losing my publisher, it has been difficult. It has been hard to face my characters, and for more reasons than one. The main one is the idea of admitting to them that their stories might never be told. After all the work we’ve done together, it’s hard to admit this, even if it’s not entirely for certain. Other issues arise when I think about how I’m truly just talking to myself, even though talking to my characters does not feel that way at all. The strangeness bubbles up when I can admit that I’m okay with sounding crazy, but I’m not quite sure how to tell my characters about all of the changes that have taken place in my life…so, I’ve been avoiding them. It sounds silly, I know, but it feels a lot like not having the energy to visit with friends after you’ve had a rough week. You’re too tired – a bit too sensitive – and you don’t want to take out your emotions on your friends, so you stay home to avoid hurting your friendships.

I don’t want to destroy my characters.

You see, when I go through a rough time, I generally write a lot, but I write new things: a poem, a shiny new plotline, a card, this blog post. I don’t like writing in whatever I was writing in beforehand because my mindset has been altered for the time being, and during this time, I don’t want to accidentally disrupt the flow of a previous manuscript or scene or character. (Because this has happened before.)

It’s entirely insensible, but I understand that this is how my writing style works. On the contrary – if a character gets too demanding (like a best friend who shows up spontaneously to forcibly drag you out of your dungeon of Cheez-Its and blankets and kittens) then, I make a hesitant exception, and I try to listen to them, and this is generally when I realize little details have been missing from the manuscript before. So, I add them, and I slowly crawl out of my writer’s hole, and I pick up a pen, and I try again, and eventually, I know my characters – and my readers – still love me in the same way I still love them, in the undying way I love writing no matter how lonely it gets.

It is simply nice to talk about it with someone sometime.

Thank you for listening,

~SAT

P.S. Because I’m not writing right now, I do have a lot of free time for additional services! I connect authors with book reviewers and interviewers. I edit stories. I even create photos and give advice on social media. (And I like to believe my prices are far beyond fair. Seriously. I buy a Jimmy John’s sandwich for lunch.) Check out the full list of Services right here or email me at shannonathompson@aol.com.

The Please-Help-Shannon Poll

1 Nov

Announcements:

10620095_760175297362987_6507736429119474630_oSpecial thanks goes out to Omar Bula Escobar – former UN representative and author of “El Plan Maestro” – for translating and sharing a quote from Minutes Before Sunset yesterday on his website!

In my latest interview, I was asked if I have a message for my fans, and I do! Click here to read my answer on Mel’s Shelves. The interview is right below her review of Seconds Before Sunrise where she wrote, “I was drawn into this story and felt like I was there with them. I loved the ending and I’m looking forward to seeing where this story will go next!” Join the dark by clicking here before the last novel arrives this January.

A new poem – What I Wanted to Wear for Halloween – has been added to my interactive poetry series – now both on Wattpad and HelloPoetry. Comment, vote, or share for your chance to be mentioned on my YouTube channel!

The Please-Help-Shannon Poll

I am starting off November a little differently – with a small poll. I promise that it is small, and I hope that you take a minute to help me out. This poll has two questions that can affect my publishing discussions and the content of this website. Just comment below or shoot me an email at shannonathompson@aol.com.

What would you like to see published in 2015?

  • Death Before Daylight, book 3 of The Timely Death Trilogy
  • Take Me Yesterday, sequel to Take Me Tomorrow
  • November Snow rewrite and release
  • A completely new novel
  • Audio books
  • More poems
  • More short stories
  • Something else entirely – please feel free to suggest something else

What would you like to see on ShannonAThompson.com?

This can range anywhere from more guest posts to YouTube videos to topic suggestions to posts that have nothing to do with writing and reading. So suggest anything below! (If you suggest a specific post I use in the future, I will credit you and your website for inspiration.)

This is how I call for help

This is how I call for help

I truly appreciate all of your time and help. Things have been really hard in my personal life recently, so I’ve had to reevaluate a lot of things. Unfortunately, that includes my publishing life and this website. I won’t lie. There might be a major delay or a dramatic change in the near future, and I hope you do not despise me because of it. I truly am sorry – because quite frankly I feel as if I am failing you right now – but I am trying my hardest to keep up with everything, and your responses will help me solidify decisions I need to make. I truly want your input on those decisions because you – as well as the wonderful AEC team – are the reasons I am able to pursue my writing life.

If you can be so kind, please share the services on my page. The Author Extension Community offers a variety of affordable packages for authors and bloggers, including:

  • Content editing and proofreading
  • Review and interview requests
  • Social Media assessments
  • And more!

I know. I know. Shameless marketing. But I need your help, and I hope there is no shame in asking for it.

Thank you again, and Happy November,

~SAT

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