Tag Archives: book marketing

Why Some Books Resonate and Others Don’t

31 Mar

I’m here to tell you why some books resonate and others don’t. Why? Because so many publishers/agents/editors are out there searching for the next big thing, and many authors are trying to become that. As authors, sometimes we stare at three or four different projects and wonder which one we should work on next (because we want to know which one would be more successful), and if we somehow knew how to predict that, we could cut back on a lot of work stress (and readers could get more books they love).

So how do you know which books will resonate?

Short answer: You don’t.

But the long answer?

There are numerous “reasons” a book will resonate with millions (or even hundreds) of people, but I put the word “reasons” in quotes for a reason. Most of these reasons are theories. Even if we do “know,” it is not necessarily a fact. Confusing? Stay with me. We’re going to talk about it.

Let’s start with the obvious place. The dreaded M word: Marketing.

It’s easy to see popular authors and their huge marketing budgets and think, “No wonder they are so successful! Who wouldn’t be with a billboard on 5th Ave?” But let’s chill out for a minute. Most authors started somewhere small. Most authors, even the current NYT bestsellers, did not get a huge budget on their debut. Their publishers decided to use a huge budget after the sold well the first time. Granted, marketing definitely has an effect, but it’s not the end all be all. Thousands of books get huge marketing deals a year but still don’t become the franchises everyone on the team was hoping for. Some books get very little marketing budgets, but then ARCs go out in the world and readers start clamoring for them and publishers have to rush to get a bigger budget behind it. (A great example of this is Wintersong by S. Jae-Jones. She talked about it on the Pub(lishing) Crawl podcast, so go check it out if you want to hear that story. It’s very informative.) Basically, having backing will definitely help get your books in front of readers, but that doesn’t guarantee those readers will fall for the hype.

So now let’s look at books that did succeed.

Twilight! The Hunger Games! The Harry Potter series! Fifty Shades of Grey! Do you know what these books had in common? Lots of rejections. Lots of closed doors. Lots of what ifs. So clearly, “predicting” the books that will succeed is not obvious, not even for the professionals.

Some of the biggest books of our recent times were not expected to be HUGE hits. But there are some reasons that they succeeded that we can discuss.

So Twilight didn’t just have great timing; Hollywood had great timing too. It was arguably the first time Hollywood acknowledged the potential of a female-focused film fan base and they ran with it. Harry Potter, on the other hand, was a book that resonated with everyone between the ages of 8 and 50+, so it was another perfect option for the books-to-film boom. Not to mention all the new tech, with graphics making chasing sci-fi and fantasy films better than before. Granted, these books were already super popular before they were films, so let’s talk about The Hunger Games, because I think that one has an interesting study behind it. 

Looking back on The Hunger Games boom, many theorists believe it took off because it was published at the same time that the teens reading were the same people who were in middle school when 9/11 happened. And I think that study might be spot-on. (I say this as someone who fits into this exact category.)

Teens at that age in that time were searching for books that explained war and government and tragedy, and The Hunger Games gave not only a safe place to explore those themes but a modern place. What do I mean by “modern”? We all grew up on The Giver and Logan’s Run and all the other dystopian classics, but The Hunger Games was the brand-new dystopian my generation was itching for.

But again, that’s just a theory.

Maybe it was just a fantastic book, but there were millions of fantastic books that came out that year that didn’t take off the same way, so I tend to agree with some theories presented.

Timing is everything, and yet timing is rarely predictable.

Lots of editors and agents and publishers and authors want to have great timing (or think they know what the next trend will be), and maybe they’re right, but no one has ever predicted the HUGE breakthrough sellers with extreme accuracy.

To be honest, sometimes I don’t know if there is a reason to it. Everyone says retrospect is 20/20, but maybe we only say that because we can look back and justify the path that it took, rather than truly understand how that path happened in the first place.

At the end of the day, I look at book sales the way I look at my blog posts. I can’t tell you how many times I’ve researched and spent hours on one blog post that goes nowhere, while in comparison a blog post I slapped together last minute pulled in hundreds more viewers than I ever expected. I can try to track it as much as I like. My website host will show me where my posts are shared (Pinterest, FB, etc.) and what was Googled to get others here, but even then, most of the stats are nonsensical at the end of the day.

Sometimes things just resonate, and sometimes they don’t, so what I do?

I stopped worrying about what resonates with others and started focusing on what resonates with me.  

As the author, if I’m not enjoying what I’m writing, I know my readers won’t. The first step with any book is to write what you care about first. Finish that. And then worry about editing and getting a publishing deal.

Maybe your next piece of work will resonate with the world. Maybe it won’t. But at least you know that it resonated with you. And if it resonates with you, trust me, it will resonate with someone else out there. So if I would leave you with anything, it’s this:

Write what you want to write, always.

~SAT

P.S. I’m in YASH Spring 2018 this year! If you don’t know what that is, it’s the Young Adult Scavenger Hunt, and my post goes up April 3. This also means my usual blog schedule is getting moved around a bit. I hope you’ll stop by on April 3, because there’s tons of prizes to be won. My regular blog posts will return April 14! 

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2017’s Top Ten Articles

30 Dec

Every year, I like to look back and see what everyone was discussing. I try to collect the best discussions and revisit them, so here’s a list of this year’s most popular articles. Normally, I would’ve made this list based on a combination of unique views, comments, and shares, but I didn’t track that as well this year, so it’s only based on unique views. But I hope you enjoy them!

1. The YA Protagonist’s Age: You’re 17? Me Too! 

I’m not going to lie, I’m a bit surprised this was my most viewed 2017 article. But I’m really happy more writers and readers are discussing the lack of variety in the ages of our characters, especially in YA. Teens go through many issues at different times, and it time our stories reflect that.

2. Is Romance Necessary in YA?

Another article focusing on young adult fiction, I discussed whether or not a story HAD to include a romance. While the answer might seem obvious and simple, this conversation is actually a lot more complicated than I wish it was. Sex sells, after all. Yes, even in YA.

3. My Hate-Love Relationship with Historical Fiction

This year, I began writing my first historical novel, and the journey reminded me of my struggles as a viewer/reader/consumer when it comes to historical fiction. I want historical fiction to push boundaries, but that will take a brutally honest conversation about what we understand of history and why we interpret it the way we do.

4. When Writing Makes Reading Hard: a guest post by Susannah Ailene Martin

One of the only guest posts I hosted this year! (Honestly, y’all, if you want to guest post, I always consider thoughtful topics such as this one, so please feel free to message me.) Here’s one writer’s story about how writing can cause writers to struggle with reading.

5. First Person or Third Person? Present Tense or Past Tense? How Do You Decide? 

Choosing how to tell your novel is a personal decision, so how do we make those decisions? This is how I choose tenses and POV, along with some tips to help you decide.

I’m so ready for 2018!

6. Book Marketing Woes

We all have them: book marketing woes. This is a list of common woes, like “I don’t have time,” and actual solutions to help you overcome the issue.

7. I DNF a Book

As an avid reader, I often feel guilty when I’m halfway through a well-written book…and just not connecting. This year, one of my goals was to be easier on myself and allow myself to set down books I wasn’t enjoying, so that I could spend more time reading novels I love.

8. Authors Can Change Their Mind

Five years ago, I wrote an article that was strongly against sex in YA…and now? Well, I haven’t completely changed my mind, but I’ve lightened my stance. Basically, authors can change their mind. This is an article about how we grow overtime.

9. Not All Villains Think They’re Good

“All bad guys think they’re the good guy in their story” has become a popular writing tip, and while I love this writing tip, I push back a little. Find out why.

10. My Editing Process Starts in my Writing Process

Editing is the hardest part of writing, but you can make it easier on yourself by setting yourself up for success early on. Here’s how.

I hope you enjoyed 2017 and all the articles that came with it!

If there are any topics you want me to cover in 2018, feel free to let me know in the comments below.

I’m always here to help.

Onward to 2018!

~SAT

The Difference Between a Fan and a Follower—and Why It’s Okay to Have Both

21 Aug

Marketing books can be difficult. And confusing.

When I talk to brand-new writers who venture out into the marketing side of things, one of the first discussions we have is the difference between a fan and a follower.

A fan = someone who reads and/or buys your books

A follower = someone who follows your social media, but doesn’t buy or read your books

Why do I separate these two types of people? Because many newcomers get confused when they send out a newsletter to 800 people and only get 100 buyers. (Or post to Twitter or Facebook or Instagram or so-on.)

Extra thought: A “follower” is also a fan. They are a “fan” of you. 🙂

Take my blog for instance. I currently have 21,000 followers. Did I sell 21,000 copies of my latest release? No. Because not every follower of mine is here to buy my books. They are here for my writing tips, my publishing insight, and (hopefully) my cat photos. And guess what? I’m perfectly okay with that.

There’s huge pressure to convert all your followers into fans, and I’m just not buying it. Don’t get me wrong. I would be ecstatic if 21,000 of you bought my book, but I also understand that my books aren’t for everyone.

What if all 21,000 of you bought my book, but it was only written for 10,000 of you? Well, that’s 11,000 1-star reviews just based on the work being inappropriate for that audience. My ratings would tank. Not that ratings are everything—but I’d rather have those who are genuinely interested in my books try them out. Attracting the right audience for the right things is more important to me than tricking the wrong audiences into buying something they probably won’t enjoy.

Granted, I get it. Sometimes it can hurt that thousands of people are following you for (insert # of reasons here) for years but won’t check out your books to show support, but, at the same time, aren’t they showing support by connecting with you? By cheering you up on Twitter? By reading your articles? By sharing your posts? By simply being there?

Don’t let the marketing world convince you that your work is only worth what is bought.

Your work connects you with others. It builds relationships. It allows you to reach out and be a part of the world. It gives you a way to express yourself.

You may have fans, you may have followers, and you may have both. But converting those into sales isn’t the most important thing in the world. (And those sales will come in time.)

What matters most are those connections you’ve made—and you’ve made those by chasing what you love.

Enjoy that,

~SAT

P.S. If you’re a follower who is considering becoming a fan, I have two free young adult books out right now on Amazon. 😉

Two free YA SFF books!

Book Marketing Woes

31 Jul

Marketing is a word authors either embrace or want to stoke in the fire, but one aspect is universal: It’s necessary.

Whether you’re self-published, published with a small press, or published by a HUGE publishing house, authors have to take on some of the marketing efforts in order for their book to be as successful as it possibly can be. This could mean being present on social media, attending conferences, or purchasing ads. This could also mean spending more time marketing than an author would ever want to. In fact, I work as a social media marketer for authors and publishers. I know how much goes into it because I market all day long. So, trust me, I hear your woes…and today, we’re talking about them.

I’m only using this photo, because I love Scrabble, not going to lie.

I Don’t Like It

Many writers don’t. Unless you’re like me who has a background in marketing, many creative types struggle (or completely reject) the idea of marketing and publicity. And guess what? I understand feeling awful when considering a tweet schedule or a Facebook ad. My tips? Don’t overwhelm yourself. Stick to platforms you actually like. If that means you’re only on Twitter, fine. Tweet away. Stay off platforms you hate, because your readers will be able to sense it. Then talk about what you like. Love Outlander? Great! Write episode reviews. Join fandoms. Just be yourself. Marketing often comes down to just making connections and being you, not selling your book. I mean, who buys a book from a tweet that says “Buy this today! #mybookisawesome #linkbelow #IwannabeJKRowlingoneday”? No one. People buy books because they love that author or their ideas. Share you with the world. Related Article: Authors, Be Yourself

I Don’t Have Time

Just like writers who say they don’t have time to write, guess what? No one has time to write (or market). The key is making time. Even if you only have one hour a week, take that time to schedule your tweets for the rest of the week through Hootsuite or similar companies. Or just be present when you can. If you have the funds, hire a personal assistant to take some of the workload off of your shoulders. Personally, though, I only post when I can talk to fans. Example? If you take a really close look at my social media, you might notice that my photo posts are almost always at 3PM. Why? Because that’s when I wake up. (I work the nightshift.) My photos are generally taken the day before, so my posts are rarely “live.” However, I post when I can so that I can talk to my followers once posted. This also prevents my posts from interrupting my precious writing time. Example? If I post a photo of me writing at a café, I don’t want that to be live because I’ll use my writing time to talk to fans. But if I save that photo for tomorrow afternoon, I can use that photo and talk to them when I am available to chat (and protect that precious writing time while I have it). The key is figuring out what works for you (and when). Related Article: The Truth Behind an Author’s Instagram

Lack of Funds 

This is a big one I hear from clients and companies, and it’s such a big one because it’s essential to success. What do I mean by that? You need to know your budget, and you need to stick with it. If, for instance, your self-publishing budget for the year is $2000, but you spend all of that on ads, how will you buy cover art for your upcoming release? Where are you going to earn that back? Are you going to earn that back? Being honest about your financial situation is important. Advertisements and traveling can rack up a bill…fast. Be careful about what you spend and where. Apply for grants and scholarships. Volunteer at conferences. Ask for help from other authors. Example? Guest post on one another’s blogs or switch mailing lists for a day. It’s free and a great way to increase exposure. Keep your head up, and don’t let your lack of funds bother you. There will always be more opportunities, and support is all around you. Related Articles: The Struggling (Sometimes Starving) WriterHow to Create Book Teases on a Small Budget

Social Anxiety or Other Health Issues

Everyone’s health is unique to their situation. The key is trying to find outlets that are just as unique as you. Don’t automatically count yourself out. Research accommodations. For instance, if you have social anxiety or find leaving the house difficult, online conferences are now available (and growing in popularity). Don’t be afraid to reach out to the event coordinator if you’re interested in attending but you’re not sure how you can. Talk to fellow writers. And don’t feel guilty if you need to take time away from writing or social media to take care of yourself. Writing will always be there, and your health matters. You are awesome. You belong. Related Articles: Writers, It’s Okay to Log Out & Taking a Writing Break and Why It’s Important

I know there are a lot of issues that come up with marketing your book, but I hope this was a solid place to start. If you have any questions, feel free to ask! I’ll try to leave a quick tip. And if you have a topic you want me to cover, feel free to suggest one any time. I love hearing from you!

~SAT

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