Last month, my post—The Difference Between Querying in 2019 and 2022, and Why Your Well-Intentioned Advice May Be Doing More Harm Than Good.—got some attention on writing/publishing Twitter, and I received a lot of great questions. The top two that stood out?
- How do you write a fantastic one-line pitch?
- Where do you recommend I research agents right now?
I wanted to tackle writing a one-line pitch first, and then talk about research strategies during my next post on May 23. (For those of you who are new here, I post writing/publishing tips every first and third Monday of the month.)
So let’s talk about the one-line pitch!
In my opinion, a great one-line pitch covers your whole book. It’ll highlight character, the stakes, the world, everything–all in one sentence. The shorter, the better. Below I’ve included a logline template that has helped me in the past.
I encourage you to try this exercise out right now. Take each color/subject, make a list, and shift the order around until you get three pitches you love. Once you have that, send them to beta readers and get their opinions on it. (Don’t tell them which one you love the most. Simply ask them which one caught their eye and why.) Use that information to either revise or choose.
Another way to write pitches is by looking at pitches. Search through Netflix and see how they summarize each show in one sentence to really grab the viewers’ attention. Even better if you can find some shows that are similar to your book. (Don’t forget, folks, you can always use movies/TV shows as comparison titles, too–though I recommend having at least one recently released book comp.) That said, I like to look at deal announcements. Those often summarize the book in one hooky sentence that is designed to entice readers. (In fact, I based my most recent pitch off of similar deal announcements in the Publishers Weekly Children’s Bookshelf newsletter.)
Honestly, there are pitches all over the internet. From Query Shark to participating in pitch parties on Twitter, you’re going to see hundreds and hundreds of pitches. So how can you make sure your pitch is standing out? First and foremost, you should be studying others’ pitches as much as you can. You should also practice writing them. (Sometimes it’s easier to write a pitch for something you didn’t create, like a favorite show you’re currently watching. That way, the pressure is off your shoulders, and you can focus on the how is this working, not the how is this going to do on sub.) While you’re studying pitches, ask yourself why a certain pitch worked. What caught your eye? What made you sit up in your seat? One of the best posts I’ve seen on writing pitches was by literary agent Ali Herring: The Art of the Quick Pitch. Why do I love this post? Because she shares her clients’ pitches. It’s such a rare gem for agents to share such information, and it’s worth taking a couple minutes to look through.
Once you have a one-line pitch, take a look at your query.
Pitches should go at the top. This is for easy access. Agents are slammed right now. I doubt they have time to read every sentence of every query letter they get. Though I’m sure there are agents who do, I like to err on the side of caution and make sure they are getting the best information upfront. I personally like to include my metadata as well. This means I’m defining my age category, genre, word count, and (possibly) my comps. (More likely my comps will come right after the pitch.
[Insert personalization of why I believe they are a good fit], [insert pitch and metadata]. This book will appeal to fans of (comps) or This book has the atmosphere of (comp) with the snarky friendships of (comp).
[insert two paragraphs about book]
[insert small bio]
[insert contact information]
This is the formula that has worked for me. That said, there’s lots of formulas out there that have worked for others, so don’t feel beholden to my method. Try a few different types out and, again, seek out betas who can give you an unbiased opinion about which ones read the smoothest (and, even better, were the most enticing).
Now get to pitching!
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