Tag Archives: readers

The Difference Between a Fan and a Follower—and Why It’s Okay to Have Both

21 Aug

Marketing books can be difficult. And confusing.

When I talk to brand-new writers who venture out into the marketing side of things, one of the first discussions we have is the difference between a fan and a follower.

A fan = someone who reads and/or buys your books

A follower = someone who follows your social media, but doesn’t buy or read your books

Why do I separate these two types of people? Because many newcomers get confused when they send out a newsletter to 800 people and only get 100 buyers. (Or post to Twitter or Facebook or Instagram or so-on.)

Extra thought: A “follower” is also a fan. They are a “fan” of you. 🙂

Take my blog for instance. I currently have 21,000 followers. Did I sell 21,000 copies of my latest release? No. Because not every follower of mine is here to buy my books. They are here for my writing tips, my publishing insight, and (hopefully) my cat photos. And guess what? I’m perfectly okay with that.

There’s huge pressure to convert all your followers into fans, and I’m just not buying it. Don’t get me wrong. I would be ecstatic if 21,000 of you bought my book, but I also understand that my books aren’t for everyone.

What if all 21,000 of you bought my book, but it was only written for 10,000 of you? Well, that’s 11,000 1-star reviews just based on the work being inappropriate for that audience. My ratings would tank. Not that ratings are everything—but I’d rather have those who are genuinely interested in my books try them out. Attracting the right audience for the right things is more important to me than tricking the wrong audiences into buying something they probably won’t enjoy.

Granted, I get it. Sometimes it can hurt that thousands of people are following you for (insert # of reasons here) for years but won’t check out your books to show support, but, at the same time, aren’t they showing support by connecting with you? By cheering you up on Twitter? By reading your articles? By sharing your posts? By simply being there?

Don’t let the marketing world convince you that your work is only worth what is bought.

Your work connects you with others. It builds relationships. It allows you to reach out and be a part of the world. It gives you a way to express yourself.

You may have fans, you may have followers, and you may have both. But converting those into sales isn’t the most important thing in the world. (And those sales will come in time.)

What matters most are those connections you’ve made—and you’ve made those by chasing what you love.

Enjoy that,

~SAT

P.S. If you’re a follower who is considering becoming a fan, I have two free young adult books out right now on Amazon. 😉

Two free YA SFF books!

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#MondayBlogs My Protagonist and Illiteracy

5 Sep

My protagonist is illiterate. She recognizes a few letters, she can identify her name, and she loves listening to stories more than anything. But she cannot read.

Her name is Serena, and Serena is a bad blood.

Bad Bloods in 35 words or less: 17-year-old Serena is the only bad blood to escape execution. Now symbolized for an election, she must prove her people are human despite hindering abilities before everyone is killed and a city is destroyed.

While Serena lives in a futuristic world where magical children like her are executed, illiteracy is a very real issue in our world today. An issue I wanted to discuss in my Bad Bloods duology. There are a lot of misconceptions surrounding illiteracy—some of which I discuss in an article Tackling Diversity in YA—but the main one is the fact that illiteracy isn’t as uncommon as the average reader might think.

1 in 4 children in America grow up without learning how to read. (DoSomething.Org)

books-writing-reading-sonja-langford-large

For readers, this fact might seem startling. Readers generally know other readers, after all. And—on top of that—many of the characters in YA fiction love books, because readers love books, and it’s easy to relate to a character that loves the same things as them. For many readers, it’s impossible to imagine a world without reading, even in fantasy and sci-fi settings. I, for one, definitely struggle with that concept, but illiteracy is a reality for many young people, especially women all over the world. Granted, I will be the first to admit that I did not set out to write Serena as an illiterate person to spread awareness. No. I originally set out to write her as a character who didn’t enjoy reading due to severe dyslexia—something my brother and father deal with to this day.

As a child, growing up in a household where my two role models didn’t read was very difficult, especially when my late mother was a reader but no longer able to share that joy with me. That being said, we can relate to one another—readers or not—as people, and since so many characters are readers, I wanted to remind readers we can love those who don’t read, too (although maybe we can help them find the perfect book so they try reading again)! We can also understand how illiteracy happens, and hopefully, we can learn to sympathize with it and also help others learn to read in the future.

The issue of illiteracy developed with Serena’s character over time, but I wouldn’t change Serena for the world. She is smart. She is caring. She loves ice cream, her friends, and stories told beneath the full moon. She falls in love. She cries. She feels pain and sorrow. She laughs.

Serena may be illiterate, but she still has a story.

And so do the millions of people around the globe dealing with illiteracy today.

That is why she’s my protagonist.

~SAT

Bad Bloods: November Rain is FREE

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Bad Bloods: November Snow

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Free Bad Bloods Prequel: Wattpad

#WW I Love Free Readers

17 Aug

What is a free reader? A reader who only reads free books. In a market where millions of books are listed as free across all platforms, free readers have become a common occurrence…and they’ve also caught a lot of flak.

First, I want to clarify that I’m not talking about people who steal books by illegally downloading them or by using the five-finger discount at the store. I’m talking about readers who only read free books they legally received through Amazon, Barnes & Noble, Smashwords, NetGalley, publishers, etc. I think we can all agree that stealing is wrong. But if an author has books listed for free—a common marketing plan, especially in regards to series—I don’t think we should complain that some people are only reading free books. I say this from a platform with two of my five books currently listed as free. I also say this as someone who rarely reads free books nowadays. Since most free books are eBooks, and I have a hard time reading eBooks, I buy paperbacks from Barnes & Noble to read. But I don’t hate “free readers.” Instead, I love them. Why? Because I was one of them.

In college, I couldn’t afford to do anything beyond buy my college textbooks, so I lived off of legally free entertainment, and most days, that art saved me. I raved about their work, I fell in love with their work, I followed them on social media, and complemented them, and told all my friends about them. Now that I have more money in my life, I spend my cash on their work. Today, maybe even as you’re reading this, there’s someone out there just like me, reading my free work, too, and I hope they are having a great day.

Free Kindle Books

Free Kindle Books

A free book is a gift we choose to give. We cannot give a gift and expect something in return. That ruins the entire point of giving. Besides, libraries have allowed readers to rent books forever, but we only seem to debate the eBook 1-click download readers.

As an author with free books, I’m happy when someone takes a chance on my work. I’m happy I might have a new fan. I’m happy my book is out there, and for all I know, that “free reader” could be saving every extra penny just so they can buy the next books ASAP. I can honestly say I’ve been contacted by a “free reader” who—after reading my entire trilogy through a giveaway—saved up enough money to not only buy paperbacks but asked if they could buy signed paperbacks from me. They chose to buy my books with their only birthday money. That “free reader” is now my friend.

Of course, there are bad eggs. The ones who expect everything for free. The ones who leave bad reviews just because it isn’t free. The ones who send emails asking for free paperbacks. The ones who take hundreds of ARCs from book shows when you’re only supposed to take one. Of course there are readers who give a bad name to good readers. Of course there are. But I’m addressing the ones who follow the rules—when free isn’t all that bad.

I get it though. I do. I’m an author. My books help me pay the bills, too. Writing is my second full-time job, and I work my little writer’s butt off to create books, and my publisher busts their butt to edit, format, and print my work. Writing and publishing is time-consuming and expensive, and it would be wonderful if that work then paid for itself and more. But the market is highly competitive, and readers also have bills to pay and a life to fund. If I choose to list my book for free, then that was my choice. I cannot expect the reader to then go buy the rest of my series, even if it is under the price of a cup of coffee. (I can definitely hope though!)

Why Pay For EBooks? was a popular article on Fussy Librarian, and I highly recommend the read. Three wonderful authors discuss how royalties affect their life, and it’s a side of publishing we often forget. I totally agree with all the points made, but we should keep the reader’s side in mind, too. Free readers are not our enemy; free readers are our friend. They are taking a chance on our work. They are sampling new authors and participating in discussions and leaving reviews and entering contests to share the next book, too. They are trying to support you in any way they can.

How can we help authors if we cannot afford to buy books?

1. Don’t steal. Instead, get a library card, start a book blog, enter giveaways, and apply to publishers for ARC (advanced reader copies). If the book you want isn’t at the library, let the library know you want it! Talking to your librarian helps everyone.

2. Leave reviews! Whether it’s a helpful 1-star or a raving 5-star review, let people know what you think. Recommend the book to someone you know will enjoy it.

3. Contact the author. Tell them how much you loved their book. Ask them how you can help spread the word about their books. Maybe they have an upcoming release you can ask your librarians to get. Encouragement and support is priceless. My day is often made by a fan just stopping by to say hello.

Authors are here to write, and authors should be paid, but personally, I’m happy if no one is stealing and readers are enjoying our work enough to share it with the world.

Keep reading, keep writing, and…uh…comment below for free? 😉

~SAT

Here are two of my FREE books:

Bad Bloods: November Rain

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Minutes Before Sunset

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#WW When You Shouldn’t Write That Book

10 Aug

There comes a time in every writer’s life when they realize they cannot write that book….and I’m not talking about writer’s block. I’m talking about when you want to write a book, but you know you shouldn’t. Maybe not yet. Maybe never.

Of course, I’m not saying a writer CAN’T write that book. Not forever anyway. But just like a construction project, certain books require particular tools, and if you don’t have those tools, building anything might be for naught…or even dangerous.

So here are three questions to ask yourself while deciding if you are ready to write that novel or not.

1. Have You Researched EVERYTHING Properly?

This is particularly true in historical fiction, but research shouldn’t be overlooked for any type of fiction. This means you are researching your setting, your themes, and your characters thoroughly. If you are writing anything outside of your personal experiences—which is more likely than not—it’s best to read articles, watch documentaries, and even talk to those who do have those personal experiences you’re lacking. If you haven’t done this, you most likely don’t know enough to write about certain topics and people from a respectful and knowledgeable place. You might even add to damaging stereotypes or incorrect presumptions. Take the time to get to know your novel’s needs…as well as your audience’s.

2. Have You Read This Genre?

You should be reading in and outside of any genre you want to write in, but you should definitely be familiar with trends in your market. Being able to recognize writers, publishers, and various novels is key to understanding your audience and what purpose your book serves. What does it add to the market? What does it give to your readers? If you’re unsure where your book would be on a shelf, you’re probably not ready yet. But don’t worry! All you have to do is read more. (And who doesn’t love reading?) I went through this myself recently. As someone who mainly reads and writes YA fantasy, I wanted to tackle a contemporary novel when I wasn’t fully equipped to do so. Though I read contemporary still, I knew almost immediately that I wasn’t familiar enough with the current shelf to proceed. I need to collect more tools. I need to read more. And I am.

Who doesn't love an extra excuse to read more?

Who doesn’t love an extra excuse to read more?

3. Why Are YOU The Right Person to Write This Book?

Listen, I’m not here to tell someone if they are the right person to write a book or not. That’s between the author, their book, and the creative process. But I honestly believe we can get to a moment where we realize a book—while it’s good—might be better for someone else to write. This is going to vary from person to person, and it ultimately weighs on how much you are willing to dedicate yourself to a story. If you’re hesitating to research, for instance, you’re probably the wrong person for that book. That doesn’t mean you can’t overcome obstacles or hurdles in your way, but it’s also okay to move on from something you realize isn’t right for you. If you’re on the fence—and you’re unsure how you’re feeling about this topic—one question you can ask yourself is WHY you’re even writing it. Seems obvious enough, but when you take a step back, you might see that you were, in fact, chasing a trend or a surface idea without the will to dive deeper. That’s okay. There are a million stories out there for you to write, and I’m sure you already have plenty more to chase. It’s a matter of figuring out which one feels right to you.

When you should write a book, it will come to you.

Enjoy the adventure,

~SAT

Read my latest interview on Crazy Beautiful Reads: “Every writer’s life is paved with rejections.” Comment for your chance to win some awesome books!

It’s official! Author Natasha Hanova will be sharing a table with me at Penned Con in St. Louis this September! Check her out, say hi, tell her I sent you, and come visit us in September. We’ll be signing books, talking books, and just having a great ol’ time.

*FREE BOOK ALERT*

Bad Bloods: November Rain is FREE!

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Bad Bloods: November Rain

Bad Bloods: November Rain

#MondayBlogs So, You Want To Be A Book Blogger

20 Jun

I must clarify one thing before I start: I am not a book blogger, but I used to be—for about three years—and I still post book reviews on Facebook, Twitter, Goodreads, Amazon, Barnes & Noble, etc. I also help authors connect with book bloggers every day. I’m an author myself, after all. I know how important book reviews are, and because of this, I absolutely adore book bloggers. In a metaphorical publishing world, book bloggers are authors’ best friends, and readers who don’t blog are the friends authors meet at the book blogger’s party. The reason I’m writing this is to make that party as enjoyable as possible. Below, I have outlined some tips to help aspiring book bloggers get started with a website, as well as how to create a fun and safe environment for bloggers, readers, and authors.

For Your Website:

1. Find a Host: Name Your Blog and Yourself

Pick out where you want to blog. Personally, I love WordPress, and it’s free! But you can also go to Blogger and many other places. Once you choose, consider the name of your blog carefully. It is your blog, of course, but try to avoid a name that contradicts the blog’s purpose. Ex: “Magical Book Reviews” when you don’t read novels with magical elements. This could cause a lot of confusion and frustration when it’s easily avoidable. If you can pick a name that sums up what types of books you plan on reviewing, even better. But once you have a name, name yourself by creating an About Me page. Have a name on your blog. It doesn’t have to be your REAL name, but readers like to be personal. We want you to know we truly enjoy your website, and using your name is one way we can prove we aren’t mass commenting or sending you spam messages. Knowing more about you also helps readers share your blog to others. For instance, if you’re a librarian, I will tell others to go check out an amazing reviewer who gets to work around books all day!

Books I've reviewed this summer that I totally recommend!

YA books I’ve reviewed this summer that I totally recommend!

2. Have a Contact Page, Review Request Form, and/or a Review Policy:

This advice is for book bloggers who are looking for authors, publishers, and other people to submit novels. Be clear about what you want to read and what you never want to read. Include types of information you want in a request, like a link to Amazon or the synopsis. If you are closed for submissions, put that at the top in bold. This way, requesters don’t read pages of information only to realize you’re not accepting anything. Clarify if you accept self-published and small press published authors. I would also suggest adding if you reply to all requests or only the ones you’re interested in. That way, you won’t get as many repeat emails wondering if you received their request. You could also include your favorite and least favorite novels—and if you want to get really fancy, tell us your ratings of well-known novels. This will help start reading discussions with fellow readers of that genre.

3. Include a Rating System and Other Websites:

Clarify if you will use the 5-Star Rating System and/or explain how you rate on other pages. For instance, if you say 3.5 on your blog, explain what you’ll do on websites that aren’t accommodating to that (like if you will generally lean up or down or if it depends on the novel). Readers will want to know if, how, where, and when you will be posting reviews. This is also a GREAT opportunity to send your readers to your Bookstagram, Vlog, Goodreads page, or other places where you review books. On a side note, if you are accepting review requests, I would suggest stating if you will or will not post your review no matter the rating. Unfortunately, there has been hostility in the past with authors/publishers requesting readers to only post reviews if it is a certain rating. Although I don’t agree with anyone who demands this, I still suggest clarifying that you will post your review, even if it is below 5 stars. That way, they won’t demand it from you later or send you nasty emails when it happens. By posting your rules, you lessen your changes of internet negativity.

A Note For Authors:

Remember that book bloggers are your best friend. Respecting boundaries is important. Don’t request a review from someone until you have read their review policy, and definitely do not contact them with your dinosaur erotica if they state they hate dinosaurs or erotica or both (even if you think you will somehow change their mind). If you receive a poor review, do not retaliate in any way. If you’re going to say anything at all, just thank them. They read your book, after all. If you promised to share their review, share it. If they promised to review a book but never did, be polite when asking them if they are still interested in reading your novel.

Sometimes, expectations fall flat, but surprises are sometimes better. Helping one another know what to do in certain situations can improve everyone’s relationship, but it does take two. Taking these steps might help our friendship grow more than ever before.

We want the author-reader relationship to be fun and exciting, so let’s be sure to celebrate one another with respect and enthusiasm.

Here’s to our love for books.

Original posted March 6, 2014

~SAT

On a side note, my YouTube channel – Coffee & Cats – is back! This month, I discussed Female Romantic Tropes…We Hate, and next month, I’ll discuss Male Romantic Tropes…We Hate. Granted, these tropes work for both genders, but I separated them due to how much each trope happens to that specific gender. I hope you like it! And, of course, let me know what tropes you don’t like, so we can continue to change fiction!

We’re less than a month away from the Bad Bloods book release! 

Preorder Bad Bloods

Pre-Order Bad Bloods

November Rain, Part One, releases July 18, 2016

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November Snow, Part Two, releases July 25, 2016

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Goodreads Book Giveaway

November Rain by Shannon A. Thompson

November Rain

by Shannon A. Thompson

Giveaway ends July 16, 2016.

See the giveaway details
at Goodreads.

Enter Giveaway

#AmReading Why Do You Read?

8 Feb

Tune in to ECAV Radio interview at 2:00 p.m. (CDT) today for my latest interview! We talked about dinosaurs, book covers, and nightmares. I even read a never-before-read poem! You might get an exclusive sneak peek of upcoming novels too.

Every Monday, I take an old post and I recover it with new thoughts and ideas. Today, it’s all about why we read, rather than why we write. You can read the original post here, but this week, it’s more or less the same since my reasons haven’t changed, but I did expand on those reasons in the second half. I read and I write because I love them, but that love stems from two different life experiences.

I always write about why I write, but I never write about why I read, even though I read more than I write.

At first, the reason seems simple. I read, because I like to; it’s entertainment. But then it gets more complicated. Why reading? Why do I prefer to be entertained by reading rather than by listening to music, watching movies, or something else entirely?

When I really started thinking about it, I realized I started seriously reading at a very young age, and it was generally on the road. My family moved around a lot, especially when I was a kid. As of now, I’ve already moved twelve times, including six states. Between moving, we traveled a lot—mainly because my family was spread across the country, and we drove to make visits. This meant hours–sometimes days–spent in the car with nothing to do…until I started bringing books with me.

This is actually a photo from Barnes & Noble for an upcoming signing you can read about below.

This is actually a photo from Barnes & Noble for an upcoming signing you can read about below.

To this day, I’m pretty blessed to be able to say I don’t get nauseous when I read in cars or airplanes, and I believe I fell in love with books somewhere along those roads. I was traveling in novels while I was traveling the country, and the new characters became my friends as I did so. After that, I would say my reasoning for reading changed, but it depended on what I was picking up. If it were fiction, it might have been to visit a new world. If it were a memoir, it was to understand another, to learn about someone else’s life. If it were poetry, it might be to challenge myself or even to learn about my own life.

I could expand and say I read because I grew up in a reading household. While my brother and father definitely don’t read, my mother was an avid reader, and I wasn’t allowed to watch TV. On rainy days, reading was practically my only option, and my mother always encouraged us to pick out whatever we wanted at the bookstore. I found independence in it. I found exploration and admiration in it. I found myself in it.

Today, I read when I’m relaxing, when I’m happy, when I’m sad, when I’m sleepy, when I want to learn something, when I want to be around someone but have no one to see, when I want to be challenged.

Reading has fit into so many aspects of my life it’s impossible to name all of the reasons, but the main reason comes down to love.

I love words.

I love reading.

So why do you read? Has your reasoning changed from when you first started to now?

~SAT

attempt5

Come get your books signed on February 13, from 1-3 PM during the Barnes & Noble Valentine’s Day Romance Author Event in Wichita, Kansas at Bradley Fair. Come meet Tamara GranthamCandice GilmerTheresa RomainJan Schliesman, and Angi Morgan! If you haven’t started The Timely Death Trilogy, don’t worry. Minutes Before Sunset, book 1, is free!

Minutes Before Sunset, book 1:

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Seconds Before Sunrisebook 2:

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Death Before Daylightbook 3:

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#WW The Joy of Progress Bars

17 Jun

#WW The Joy of Progress Bars

If you’ve been with me for a while, you might remember when I used to have a progress bar on the right side of my website. I no longer have one, but I’ll talk about that in a minute. Since I no longer have on, my progress bar revolved around my current writing projects. Generally, I had two novels at once, and I included the status (ex. Editing) as well as the estimated release date. I have samples below, but I mainly outlined when my novels were being written, edited, and formatted until the release date. That being said, I loved having progress bars on my website, and I encourage every writer to at least try it for three months. Why?

1. It’s interactive with readers!

A progress bar keeps your readers up-to-date. Not only do they know where you are in your work but they can also talk to you about where you are. Everyone can be a part of the process now, and as a reader myself, I think it’s exciting to see all the steps as they happen. Want to know if I’m editing? Want to know if I’m reviewing edits? Now you know, and you can know where I’m at during every step of the process as the weeks pass. It builds up all that hype, and you can celebrate every milestone with your readers! This is actually the reason I started doing it. When I began receiving regular emails about my current status with my next novel, I wanted to find a way to keep everyone updated by just visiting my website, and it worked wonders for everyone! We could chat whenever we wanted about where we were at and skip the questions so we could go directly to celebrating progress.

Progress from June 3, 2014 - September 28, 2013

Progress from June 3, 2014 – September 28, 2014

2. It reminds writers of how far they’ve come

I definitely recommend progress bars to new writers because it will help you from getting discouraged. At first, it won’t seem like a lot, but when you see your bars over months right next to one another, you can see how much you are accomplishing, and that’s a great feeling! It can help you set goals and encourage yourself. But be warned. Some writers have the opposite feelings about bars. They feel discouraged, like they aren’t moving forward, and it sometimes puts too much pressure on writers, so while it works for many—it’s fun for me—it has also felt worse for others. So, figure out what type of writer you are. If you love writing goals, this might be for you. If you love keeping track of your word count, this might be for you. But if writing goals and word count makes you shrink away from your computer screen, I wouldn’t do it. I would just write.

So why don’t I have one anymore?

Well, I probably will again soon! Honestly, though, I deleted mine when my old publisher closed down because I knew I couldn’t update anyone. Now that I’m back in the swing of things, I will probably keep everyone updated on my writing progress with November Snow and other projects as we move forward. If you want to try one, I make mine via PicMonkey. It’s simple and free—and fun! I love looking back on mine, and I love looking forward to new ones.

What about you? Have you ever tried a progress bar? Would you ever consider trying one?

~SAT

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