Tag Archives: social media tips

How I Use Social Media as an Author

2 Aug

Social media is generally seen as a must-have nowadays for creatives. Some writers love it. Others hate it. I find most fall somewhere in between. Which is why I wanted to talk about it. 

Being online can certainly come with its pros and cons. I have days where I love the connections I make and the information that I learn—and I have days where I feel how much of a time suck it can be. (Not to mention the dreaded imposter syndrome.) That said, I learned a long time ago that you must treat social media like a job. That often means adjusting your approach, researching new options, and paying attention to stats. 

Here are the main platforms I use in the order that I prioritize them and why (and a few tips along the way). That doesn’t mean this will work for you. It’s just to show you why I chose the platforms that I’m on and how I utilize them to the best of my ability. 

First and foremost, I recommend utilizing a third-party scheduler. I use one for every single platform that I’m on. I typically use the one integrated into the platform, which is why I’m putting this at the top with no specific name. For Twitter, I use the “Schedule Tweet” feature. For Instagram, I use the Later app. For Facebook, I use the Creative Studio. And so on and so forth. Scheduling saves me a lot of time and effort (and it prevents me from spending all day online). I highly recommend it! There are third-party schedulers that will cross-post on multiple platforms, but I’ve found those to look clunky and less than ideal on certain places. (Ex. An Instagram link will post on Twitter rather than the photo.) 

Finally, I’d recommend having an easy-to-remember, relevant username that is consistent across all your platforms. I use @AuthorSAT. I could’ve been @Coffee&Cats23, but that name doesn’t tell people what my platform is about. Make yourself easy to look up, and connect all your platforms on your website.

Without further ado, here are the specific platforms I use: 

TwitterI’ve met some of my best writer friends on Twitter, and I’ve also come across hundreds of writing opportunities on there. If you’re a writer, Twitter is the place to be. That said, more writers are leaving Twitter than ever before, too, so that may change in the near future. For now, I really enjoy my interactions. I aim to tweet at least once a day, and I log in twice a day to respond to interactions or DMs. Overall, considering the trend of leaving Twitter, I think Twitter is a lesson in not putting your eggs in one basket. What’s in one day could be out the next. So make sure you have 2-3 platforms that you use throughout the year. Be authentic, and honor the 80-20 rule. (20% or less of what you post should be about your products.) 

InstagramI’ve definitely ramped up my Instagram as of late. (Like, really recently.) It used to be a place where I periodically posted what I was reading, but as of January 2021, I realized that I truly enjoy the photo-focused feed. I like to take photos, so it seemed like a natural fit. I also find it a lot easier to interact with writers and readers on Instagram, rather than just writers on Twitter. 

FacebookI admit, I neglected my Facebook page a lot in 2020, but now that I’m back on schedule, it only takes me a minute to copy and paste my Twitter/Instagram posts onto the Creator Studio in Facebook so that it shares on there, too. And that pays off! I’m actually getting a lot more interaction on Facebook than I ever expected. So much so that I’m considering spending a lot more time and effort on there rather than other platforms. This might be because I mostly focused on Facebook when my novels were releasing a number of years ago, so I have a lot of readers who’ve actually read my work on there. It’s hard to say. But I’ve enjoyed it, and I find it much easier to keep the page going with fun memes and book/writing discussions than other platforms that favor more independent content. 

WordPressObviously, I’m using WordPress right now to write this blog post. I’ve been on here since 2012, and my blog has gone from posting every other day to once a month to today’s schedule of every first and third Monday of the month. I love blogging. When I first started, a lot of others did, too. I admit, blogging has since fallen out of favor—and that might’ve been one of the reasons I stepped back—but at the end of the day, I love blogging, so I am going to continue to do so. Weirdly, statistically speaking, my views haven’t dipped much at all. It’s the interactions that have slowed down. It can be discouraging, but I am trying to give myself more room to do what I want to do, and blogging is one of those joys for me. 

MailchimpI have a newsletter that I send out four times a year. It used to be more, but with no book news, I think four times a year is enough (for now). My newsletter includes an exclusive sneak peek at my WIP, giveaways, secret writing tips, and a behind-the-scenes look at where I’m at in my writing career. I love this newsletter, and I look forward to the day I can send it out more often! Just need to get that book deal first. 😉 I recommend every author have a newsletter. It might not feel necessary now, but you’ll be grateful that you have one when you need to share exciting news and you don’t have to depend on social media feeds to favor you that day. 

GoodreadsAs a writer, I’m also a reader, and I love nothing more than tracking what I read. Goodreads has been that place for me. I don’t necessarily use it to interact with folks, but I do notice readers who follow me elsewhere liking and commenting on my reading updates. To me, it seems that readers enjoy seeing what authors are reading. It gives us something to fangirl over together, and to me, that’s precious. That said, if you are an author, I would discourage you from writing reviews, especially poor reviews. I only rate my favorite reads with five stars, and that’s it.  

PinterestI mainly use Pinterest for writing planning. I love nothing more than pinning inspirational pictures to secret boards for WIPs I’m still dreaming about. But I also use it to share blog posts. No matter where your content is, make sure you’re sharing it on other platforms. One of my biggest articles on this website is because it became a popular “Writing Tips” pin that still circulates today. If you can create custom images for Pinterest, even better. But I don’t have enough time for that. I just pin the image of the article and make sure to use good SEO. 

LinkedInI certainly use LinkedIn more in my library career life, but I also have my blog synced with my LinkedIn, so every post on here goes directly to that website. It’s a simple way to spread content without much hassle, and it works! I get a dozen or so views from there every time. Again, make sure you’re sharing your content on other platforms and not become siloed.  

WattpadI’ve been on Wattpad for years now. My novel, Take Me Tomorrow, actually started as a Wattpad book, before it was published by a small press that later closed down. When that press closed down, I decided to put it back on Wattpad rather than try to get it published elsewhere. It’s a fun place to share stories that you don’t plan on pursuing traditional publication with. I now have Take Me Tomorrow and Took Me Yesterday (book 2) on Wattpad for readers to catch up on, as well as some Bad Bloods prequel stories that die-hard fans can check out. But again, I wouldn’t recommend posting any work that you plan on pursuing traditional publishing with. Only side stories. And those definitely come last on my radar. My books that I am pursuing publication with must come first. But having a piece that I can share with readers is really delightful since I’m in between publications at the moment.

Of course there are plenty of other socials out there. TikTok is on the rise, for instance. I actually have one, but I’ve only used it to watch. I also used to have a YouTube channel, and it’s still up, but I haven’t updated it in years. I just didn’t have the time, energy, or technology to make that platform what I wanted it to be. And that’s okay. 

I’m a big believer in being on the platforms that you love the most. I also believe you should be spending more time creating art than talking about it. So, writing comes before socializing online. But that’s just me. 

For those of you who love stats, I thought I’d share my biggest referrals to my website: 

My biggest referring to my website by far was Google, and then the WordPress Reader. After that, in order, I have Twitter, Facebook, Pinterest, Instagram, LinkedIn, with others’ blogs scattered in between. Interestingly enough, these are a different order than what I prioritize. But that comes down to one fact: These are just referrals to my website. Of course WordPress Reader would be at the top, because my website itself is a WordPress site. That stat may seem interesting, but it doesn’t show how many people find me on Twitter and go to my Facebook or Amazon page, or vice versa. 

Basically, keep your stats in mind, but also trust your gut. You may not be getting the whole picture through behind-the-scenes numbers.

I actually wrote about this in July 2014, if you want to see how my socials have changed. Here’s that post. If I were to sum it up, I actually used to spend a lot more time online being social. Mostly because it was my day job at the time and I had books actively releasing. I didn’t like Twitter much, mostly because my timeline was full of spam in comparison to today, but I’ve definitely started spending more time on what I want to do rather than what I think I should be doing. 

How do you use social media as an author?

~SAT

Using the Later App as an Author: A review

3 May

I recently took a social media hiatus while moving, but during that time, I reflected on my social media use a lot. To be honest, I felt a lot better mentally and emotionally being off social media. (Not a surprise considering all the studies that have come out talking about the effects of regular social media use.) It’s not that I don’t like social media—I’ve actually met some of my best writer friends online—but reels of bad news, good news, all kinds of news absolutely uses up a lot of time and energy. I knew coming back that I wanted to change things.

For one, I wanted more time to myself. I wanted to get back to blogging more regularly again. I wanted more energy to dream up new book ideas, not tweets or Instagram posts. 

When I took a look at my social media use, I realized that Instagram—not Twitter—actually demanded the most of my time (and for the littlest return). Taking photos, editing them, then writing captions (along with viable hashtags) was just too much to handle on a regular basis. I didn’t like what I was creating, but I didn’t want to shut it down. I just wanted to adjust how I posted. 

I thought, Wouldn’t it be great if you could schedule your Instagram posts?

That’s where the Later app stepped in. 

Later is a desktop and mobile phone app that allows you to schedule your Instagram, Facebook, Twitter, Pinterest, and LinkedIn posts. For the purpose of this review, I will mostly be focused on Instagram, with a sprinkling of Twitter and Facebook. 

First thing’s first:

I downloaded the app and watched a couple tutorials. 

Pros:

I got my first big hiccup when I connected my Instagram. It was a personal profile, so it wouldn’t let me schedule photos to auto-post. When I changed my Instagram to a business account, Later didn’t notice this change, and I had to reach out for help a few times. But it eventually began working. 

  • You can schedule your Instagram photos and stories to auto-post any time, any day. This cut back on a lot of my free time and allowed me to stay in the moment a lot more. I always dreaded taking photos and then sitting there trying to post while the moment passed me by. It’s nice going about my day knowing that Later is posting my photo at 11 AM while I’m at work and don’t have the ability to check. (And I don’t have to wait until my lunch break to get something out!) I definitely think this feature is my favorite part, and I believe it will keep me posting more than I was able to in the past. 
  • You can use your phone or your computer. I actually used my computer the most, which helped because I type on my laptop a lot faster than on my cell’s keyboard. I scheduled three weeks of content on one Sunday afternoon. 
  • The preview feature on Instagram is so pretty! This is probably my favorite feature. I can preview the future on my Instagram through the app to make sure that my upcoming posts look good next to each other. If they don’t, I can quickly shuffle them around until they look aesthetically pleasing. I’m not *quite* using it that way, but I’m definitely planning on using this to sharpen the look of my social media in the near future. You can see mine from last month in the screenshot below. That said, there is a negative side, which I cover below.
  • There’s a calendar where you can check your timing: This helps if you want to make sure that you’re posting at different times on different days in order to reach new audiences. 

Cons:

  • The preview feature is beautiful, but it doesn’t show you how your feed currently looks. Instead, it updates based on what you’re adding from the top, so the sequence is off. I find this extremely annoying (and odd) that this feature is set up that way, because it’s supposed to be used in a way that helps you coordinate your photos. This oddity in design is definitely one of the biggest drawbacks for me. In order to see my feed the way I like, I often schedule three posts at a time and/or add extra fillers that won’t post so I can get my feed to look the same as my feed on the phone.
  • Unless I’m missing something, you still have to edit your Instagram photos in Instagram if you want a specific filter. The Later app has different filters. I find this design really strange. It would be nice if it could offer the same filters as the app you’re posting on. 
  • It’s not the best for Facebook and Twitter. You have to use an image in order to schedule posts, so if you just want to post a sassy tweet, it’s best to continue using the Twitter scheduler. 
  • If you do schedule through the Later app to post a photo on Twitter, it shows that in the sub-text of your tweet. (My post says Later app rather than Twitter web, if I had just scheduled it through Twitter.) This isn’t really a complaint, aside from the fact your followers will know it isn’t live, which might cut down on interaction. On my end, there didn’t seem to be any difference in how it showed up in the algorithm, which is nice. 
  • You can’t upload videos unless you pay. Not a huge deal breaker for me, especially since other scheduling apps require money far earlier than this app does, but it’s worth noting.
  • You also have to upgrade in order to schedule stories.

There’s a lot more features than just these, but this is what stuck out to me as a first-time user. 

Overall, my only other complaint is that there’s no way to take notes. I really want a place where I can schedule all my social media from one place and take notes, so that I can reference that as I continue to build my schedule. I’ve used Hootsuit and other planners in the past, but so far, I just haven’t found the *one*. 

Maybe one day!

Conclusion: 

I will probably use this app for my Instagram and continue to use individual scheduling for my Twitter and Facebook page. 

Do you use a social media scheduler? What are the pros and cons? What do you recommend?

Also, if you want to follow me on Instagram, I’m @authorsat. Comment on any photo on my Instagram and let me know you found me via this article, and you’ll be entered to win a query critique! Winner chosen Friday, May 7.

~SAT

#WW Blogging Tips For Authors

20 Apr

On Monday, I discussed how to enjoy blogging as an author. Now that you’re in love with blogging as much as me—insert winky face—I thought I’d discuss blogging as an author with more in-depth tips and advice. Blogging, after all, can be difficult, but it can also be a lot of fun! This covers how to stay focused but enjoy yourself even more.

1. Understand Your Brand

This is the core of any social media posting. Know your brand and stick with it. Posting about too many things all over the spectrum can be confusing and conflicting. Readers come to websites for certain topics. So, choose what you will focus on. This lets readers know what they can expect from your website the moment they arrive. For instance, my “brand” focuses on three things: books, coffee, and cats. I do this because my life revolves around those things, but my blog has its own special formula. While I mainly focus on writing, I have put aside a day—SATurday (because my initials are SAT)—where I’m simply me. I update fans on what I’m writing and publishing, and I talk to fellow readers about what I’m fangirling over. I even post what I’m baking and other geek-related news. But each day has a set expectation, and that brings me to my next point…

This is not the reaction you want to get.

This only works in Seinfeld

2. Set a Schedule and Stick with it

I write every post and schedule it two weeks in advance. This helps me more than anything else. Why? Because I write blog posts when I feel up to it—maybe five at a time—and then the rest of the month I can stay focused on other things. That way, on Tuesday night I’m not forcing a blog post for Wednesday. If a topic comes up I have to cover NOW, even better. I post it then and push everything back, and now I have an extra week covered. Knowing when you are going to post means your readers will know when you are going to post. That way, even if you are lost in their feed, they’ll remember a certain day as your day. (Ex. SATurday = SAT = Shannon A. Thompson.) Another way to save time is to consider co-authoring a blog or allowing guest posts focused on topics you also cover. If I have guest posts, they’re always on Mondays, and they always cover reading or writing, just like my Monday posts would cover. Despite being a different writer, my readers are still coming to my website knowing what to expect and when. Plus, it helps connect everyone! Above all, start small and gradually grow so that you know what you can handle. Don’t burn yourself out, and when necessary, make changes accordingly, but be sure to communicate changes with fans.

giphy3. Topics

Now that you have your schedule picked, it’s time to write. Topics tend to seem limiting, but really, topics are limitless. Think about what you would want to talk about with your favorite authors. Think about what you would want to talk about with your fellow fandom readers. Think about anything to do with your brand mentioned above. Now go.

200-54. Above All, Be Professional

Being an author can be HARD. That doesn’t mean you write a blog post blasting a book you hate or a publisher who rejected you. I see negative posts WAY too often, and while I think there is a time and a place, being more positive than not is key. Rant in your diary or to your friends. Discuss and have fun on your blog. Keep trolls out as best as you can and have fun along the way.

200-45. Connect Genuinely

Blogging is not about how many followers you gain or comments you get. Don’t get me wrong, higher numbers can be really exciting, but if you’re focused on numbers, you probably won’t love blogging, especially right out of the typing gate. Genuinely read what others are saying. Tell them what you think. If you’re really inspired, write your own article and link back to their article as inspiration. Read, write, connect. Make friends, not followers.

200-2

Okay. Maybe don’t stalk people.

And keep on blogging!

~SAT

BIGGEST ANNOUNCEMENT:

If you’ve been on Twitter, you might have seen the #CleanReads hashtag and the article CLEAN READS, A Publishing House that Deems #LGBT “Dirty”. While my publisher’s name, Clean Teen Publishing, is similar, Clean Teen Publishing IS NOT associated or affiliated with Clean Reads, nor does Clean Teen Publishing have restrictions. I love my publisher, and my publisher supports all types of stories, characters, settings, situations, etc. Please feel free to share our company’s clarification via Twitter or any other social media outlet. Thank you!

#AuthorinaCoffeeShop Episode 16 starts this Thursday via Twitter’s @AuthorSAT at 7 PM CDT. What is #AuthorinaCofffeeShop? Just how it sounds! I sit in a coffee shop, people watch, tweet out my writer thoughts, and talk to you! I hope to see you there.

event5Clean Teen Publishing is hosting a #AskCTP Giveaway on Twitter April 27! I’m REALLY excited about this live author-reader Q&A, and I really hope you all can make it. You can even win a CTP Mystery Box, which includes 1 to 2 print books, swag, and more. And that’s not all.

If you love free stuff, Minutes Before Sunset, book 1 of The Timely Death Trilogy, is FREE right now. Recommended to YA paranormal romance fans who want new creatures never seen or heard of before. Thank you for making Minutes Before Sunset hit #4 in YA Paranormal and #5 in YA sci-fi yesterday! You all are the best.

Read Minutes Before Sunset, book 1, for FREE

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Seconds Before Sunrise: book 2:

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Death Before Daylight: book 3:

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Finding Interesting Quotes

10 Nov

Announcements:

Bookstore Browser reviewed Minutes Before Sunset, stating, “The book sets up a great world, with interesting characters and storyline as a great start to the trilogy.” Check out the entire review by clicking here.

Finding Interesting Quotes

Quotes. We love them. I rarely log onto any social media site without seeing some quote being shared via photos or tweets or simple statuses. We find a lot of meaning in quotes because we can relate to quotes, and being able to explain how we feel or think by sharing a line or two is a wonderful way to communicate with friends, family, and other followers.

One of the most wonderful times of being an author is when a reader quotes you. The first time I saw this happen, I could hardly believe it. I probably rubbed my eyes, closed my computer, reopened my computer, and blinked before I accepted that somebody had shared a few words of mine with the world. Now – it happens pretty regularly, and every time, I am just as happy as the first time. Why am I mentioning this?

Recently, a fellow author asked me how they could increase their chances of being quoted by their readers. Now – while I wish I could say there is a simple formula – I don’t know if there is, but I do know how you can find quotes in your own work that you can use for marketing purposes. So…here are a few ways to start your treasure hunt!

Figure out your themes:

I think this is the easiest way to find potential quotes in your own work. For instance, The Timely Death Trilogy revolves around the light vs. dark theme, but it’s also a romance, so I can search for words associated with that. Examples would include dark, shadows, love, hate, etc. This is handy because it serves two purposes: sharing a quote and sharing a theme from the novel. For instance, if I shared the favorited Seconds Before Sunrise quote, “Chaos within destiny. It was the definition of love.” it appeals to readers who might want to read about love, destiny, and drama. It’s also short enough to fit on Twitter.

city

Read book reviews:

Readers will often point out their favorite quotes in book reviews. But – by the holy reading gods – do not respond to the book review. I think we all know how horribly that can go. While I generally let readers add quotes to Goodreads, this is a place where I’ve added a few quotes myself after a book reviewer shared one but didn’t add it. Book reviews can be a gold mine for finding quotes, but the only downside is the fact that you won’t have the quotes until after the book releases. If you need quotes beforehand, this method will have to be used later.

Google Yourself:

I know. I know. I just said that. But – seriously – I found photos people took and edited just for the quotes inside my novels. I even found quote websites and new social media websites where I could connect with readers. In fact, this is one of the reasons I ended up on Pinterest. When I searched for my name, most of the photos I found with my quotes on them were on Pinterest.

Now that you have quotes to use, use them! Create photos, tweet them out, post them on Facebook. There are plenty of ways to pick out those one-liners to share, but make sure you’re having fun with it! Create images, tweet out to readers, “like” photos fans create. Post them on your website!

There are no limitations to sharing words, and who knows who will share yours next?

~SAT

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