Tag Archives: swag

#WW How to Manage a Book Launch

20 Jul

Launching a book is chaotic, exciting, and fun, but it can also be daunting. What ads do I take out? How do I get reviews? When should I get reviews? Should I create teasers? WHAT DO I DO?

Simply put, there’s a different answer for everyone, especially when you consider your audience and genre, but I have a few tips to keep in mind when organizing your book’s launch.

1. Start Three Months Ahead

Books might only launch on one day, but launching the book starts three months ahead of the official launch date. Why three months? Because that’s when most retailers allow you to list a book for preorder (and I highly suggest all authors do this). That being said, this means your plan starts now, so you need to have your marketing plan ahead of time. This means you have your teasers, blog posts, blog tours, etc. figured out, so that when it comes to crunch time, you’re not rushing to get things together.

How to Manage a Book Launch

How to Manage a Book Launch

2. Think Visual, Think Virtual

Consider an array of ways to market. You don’t want to only write articles or create book teasers. Different types of marketing will reach different types of readers. Personally, I suggest starting off by creating at least ten book teasers (and releasing five leading up and five after) and writing a few blog posts about your book (why you wrote it, your writing journey, etc.). If you want to know how to create book teasers, read How to Create Book Teasers on a Small Budget. Between these two things—visual and readable—signing up to other marketing opportunities will be easier. If you have a budget, consider hiring a book tour company. They generally share your book for a week before release day across various blogging platforms. Sometimes, you’ll need guest articles and excerpts, so those above materials will come in handy. Other ideas to consider: Release short stories related to your books on Wattpad, send out newsletters on release day, and schedule a time to e-mail book bloggers who read your genre. How did I organize all of this? I released one book teaser a week on #TeaserTuesday, I posted a short story on Wattpad every other Friday, I released two book-related articles every month, sent out one newsletter every month, and I made a point to e-mail 10 book bloggers every week. This way, I knew what I needed to do and I got it done without getting too wrapped up in marketing. All of this material was prepped months in advance.

3. Paid Promos and Giveaways

If you have a budget, there are more opportunities you can take advantage of. Like I stated before, research a few book tour companies to find book bloggers that will feature your work. List a Goodreads Giveaway beforehand. These giveaways often result in readers adding your book to their TBR shelf, so they should get an e-mail on release day saying your book is now available. Take out an Instagram ad or Facebook ad if you want. Anywhere, really (depending on your budget, of course). Host your own giveaway on Rafflecopter or other social media websites. Create a Thunderclap and offer swag to supporters. Whatever type of giveaway you’re doing, be sure there’s a way for your followers to share it. This will attract new readers, and hopefully, spark everyone’s curiosity about your book release.

On the day of the launch, work hard, but also let yourself celebrate! You deserve to enjoy this moment, no matter how much marketing you were able to do. You wrote a book, finished it, and got published! Congrats! If you can schedule a physical tour, fantastic! Call up a couple of local bookstores and ask if you can host a writer’s panel and book signing. If you can’t, create a Facebook event to have a virtual launch. But be sure to party the day away.

You deserve it.

~SAT

Bad Bloods is now available!

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RELEASE99cBad Bloods: November Rain released, and it’s .99¢ for release week only!

What are the latest readers saying?

“November Rain is very relatable and at the same time very inspiring, breathtaking, and beautiful. It should be read by everyone because I believe everyone will learn at least one valuable lesson from it. I also thought of The Hunger Games and Miss Peregrine’s Home for Peculiar Children while reading it, so if you loved those books, you should definitely check Bad Bloods out!” – Macy Loves Stories

Bad Bloods: November Snow releases next Monday, and readers are raving!

“I bawled like a baby at the end of this book. I highly recommend this story to all to read and enjoy!!” – Black Words, White Pages

“This book was an emotional roller-coaster! So much happened in this book, I couldn’t entirely believe my eyes. Recommend it? Yes!” – Daydreaming Books

I also did a character interview about Serena on Brittany M. Willows! Curious about Serena? She’s the protagonist of Bad Bloods, and we discussed her life, dreams, and what moves her. Here’s a sneak peek:

Where does she live? What’s it like there?

Serena lives in Southern Vendona, which is the countryside of a walled-in coastal town wrecked by a war that happened fifty years ago between bad bloods and the government. She’s living in the aftermath, and as a bad blood up for execution, she’s fighting to live every day. But she loves her flock—a group of 12 bad bloods who hide in a house together—and she strives to help her leader keep everything under control as an election for bad bloods’ rights approaches. Her best friend is Catelyn, and together, they share a nameless cat.

Read the full interview here.

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#WW Writing Tips: Build Your Vocabulary

1 Jun

Vocabulary. It’s definitely a necessity for writing a book. A novel, after all, is written with words. It’s built on the structure, the sound, and the meaning behind every word you use, so naturally, building an extensive vocabulary is a vital aspect of every writer’s life. That being said, it’s not as easy as it sounds, and there are some controversial methods roaming around the #writingtips web-o-sphere about how and when and what tools to use when trying to ramp up your style. I agree with some and definitely disagree with others. Overall, I think naturally building your vocabulary from reading is key. This means you are reading everything and anything all of the time, and you’re taking notes about what you don’t understand so you will understand it next time. This also means that you’re not going through your manuscripts and replacing random words with more random words just to seem like a logophile. (Logophile n. A lover of words.)

editing

So how can you build your vocabulary both for yourself and for your work?

Here are some tips:

DO NOT USE A THESAURUS  I repeat, DO NOT USE A THESAURUS. Not mindlessly anyway. I find nothing wrong with using a Thesaurus to find new words and to study them (with a dictionary by your side), but I definitely think that reading a Thesaurus and writing a novel should be two separate activities. As an editor, I cannot tell you how many times I’ve seen a sentence that someone obviously used Microsoft Thesaurus on. Smile, grin, and smirk are three words that imply completely separate meanings when paired with the same dialogue, yet appear in every Thesaurus together. If you know that, why would you use a thesaurus to replace ANY word you aren’t 100% about? You wouldn’t. A Thesaurus provides SIMILAR words, meaning they have their own connotations, definitions, and effects on your piece. It can be a great tool when simply learning about new words, but you need to pair it with a dictionary and not immediately go to your manuscript afterward. In fact, never go to your manuscript afterward. But I’ll get to that in a minute.

Now that we’re over that, I’ll move on.

1. Read More

Read. Read. Read. I cannot stress reading enough. Not only will reading help you build your vocabulary, it will also help you shape your voice, your plots, and how you write a novel in general (not to mention that it’ll keep you updated on what’s hot in the marketplace). There are millions of positive reasons to be reading, and literally no reasons to not be reading, especially if you’re an author. Read your genre, read outside your genre, and read things you never thought you would read. As an example, I went to study literature and fiction in college, but found myself drawn more and more to poetry. I never thought I could like it in my life, but that was because I wasn’t exposed to everything out there. Take that leap and discover something outside of your comfort zone. It might just change your life.

2. Pay Attention While Reading

It’s easy to get lost in the words—I mean, that’s half the fun—but try to pay attention. Slow down and soak up every word you can. If you come across a word you don’t know POSITIVELY, circle it. I say positively, because I think we all know we can figure out meanings to the sentence without knowing every definition—yeah, connotation!—but if you don’t know the word without that sentence, you won’t naturally use it again. By circling words you don’t know, you can come back and research them later. I actually do this with every book I read. I circle words, and when I’m done with the book, I research all the words or phrases I wasn’t 100% sure about. Then, I write them down in a notebook to study later. This helps me memorize and retain words I wouldn’t have known otherwise, and hopefully, my larger vocabulary will start to show over time. This does not mean you then go to your manuscript and try to fit these words in unnaturally. Please don’t. The idea is that you’re adding these words to your vocabulary naturally, so that when you are writing, they begin to shape themselves into your voice. Again. Write them down, study them, but don’t start forcing them into your work. If you do that, you might as well be using a Thesaurus. 😉

3. Keep This Method in Mind for Other Faults

Circle sounds you like. Circle phrases you enjoy. Hell, highlight entire scenes that caught you and kept you there. Figure out why you loved that scene. Was it the tension? What words made it tense? Why did those words make it tense? Study how connotation shapes the same words in different ways. Again, do not plagiarize. This is simply an exercise to get your brain moving. Example? Maybe a character put his hands in his pockets, then leaned back on his heels….and you’ve never thought about that movement before. (And we all know how important character descriptions get.) Keeping notes on little moments like these will get you to start thinking about little moments in your life, and hopefully, you’ll start noticing other real-life movements around you that you can then use in your story using your OWN voice to do so.

These are three ways to start building your vocabulary seriously. It might seem extreme to circle every word you don’t know, but it’s well worth it in the end. I find crosswords help me, too. (I love crosswords.) They force me to think of words I wouldn’t normally consider, and they often have me Googling if I couldn’t figure the answers out. I live, I learn, I write. And naturally, they all thread themselves together over of period of era….Oh, wait. I meant over a period of time. Silly, Thesaurus.

~SAT

teaser3Did you see this week’s Teaser Tuesday? If not, now you do! I hope you’re enjoying them as they release! I also hope you’re entering all the current giveaways!

Win a paperback of November Rain in this Goodreads Giveaway.

Win signed swag from The Timely Death Trilogy and Bad Bloods by signing up for the Bad Bloods Thunderclap and emailing me your support at shannonathompson@aol.com.

Read the FREE Bad Bloods Prequel on Wattpad. A new story is released every other Friday. In fact, one releases this week!

For Barnes & Noble’s first-ever national teen book fesitival, I will be signing books and hosting an author panel in TWO KC stores. Come see me on Saturday, June 11th in Overland Park, Kansas, or on Sunday, June 12th in Zona Rosa, KC, MO. More info can be found on my Events page.

Pre-Order Bad Bloods

November Rain, Part One, releases July 18, 2016

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November Snow, Part Two, releases July 25, 2016

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#WW The Emotions of Listing A Book For Free

19 Aug

Let me start off by saying I am not an expert in this. In fact, I’ve never put up my book for free before. This is all new to me! (How exciting.) But, yes, the first novel in The Timely Death Trilogy, Minutes Before Sunset, is now up for free. My publisher, Clean Teen Publishing, did this to celebrate the upcoming release of the sequel, Seconds Before Sunrise, which releases August 25.

Whew. What a summary of events.

At first, I’m not going to lie, I felt like I failed. Like I failed my publisher, my readers, and myself. I’m not even sure why I felt this way, but if I could think about you in relation to my books, I thought, “Well, that’s it. My book didn’t sell, so my publisher dropped it to the big ol’ ZERO. I failed.” Cue my tiny and sad violin.

emotions

Emotions. So many emotions.

This was my initial reaction anyway. And it was a silly reaction. In fact, my publisher didn’t make Minutes Before Sunset free because it wasn’t selling. It was selling. Still is. They simply made it free to celebrate. That is it. My own crazy thoughts were just my own crazy thoughts, and I think it’s important, as an artist, to keep those emotional thoughts at bay until you have time to see what actually happens. Easier said than done, of course, but I’m only two days into this free-promo, and I’m loving it!

Within twelve hours, Minutes Before Sunset hit the bestseller category for young adult science fiction, and within 24 hours, Minutes Before Sunset became #5 in Science Fiction. #5! We also hit #7 in Paranormal/Urban Fiction and the top 500 Kindle books overall. It even appeared in the article The Top 100 Best Free Kindle Books On Amazon, and the downloads kept coming in as more and more readers shared, liked, and commented on my one Facebook post about it.

5&7

I was dumbfounded.

Here I was, thinking I was devalued, when—in reality—it connected me with additional readers who may not have found me otherwise. Lesson learned? I was too concentrated on MY value and not on the READERS’ value. I can admit that, can’t I? I’m only human, after all. A silly writer human (who really loves cats), and now, this silly cat-loving writer-human definitely suggests running a free-promo. You’ll never know how it’ll make you feel unless you try.

On a fun side note, someone attempted to hack my Instagram this week. I regained access, so expect more cat and coffee adventure pics soon. I also had the utmost pleasure of participating in fight research for a novel. I might write a post about that soon, but the trainer gave me a wooden spoon for a weapon. It was awesome.

#DontMessWithTheSpoon

~SAT

Now for FIVE giveaway announcements for hitting #5 in science fiction! 

Book 1 of The Timely Death Trilogy, Minutes Before Sunset, is now free everywhere! Here are the links to Amazon, Barnes & Noble, and Kobo. I hope you check it out before the sequel, Seconds Before Sunrise, releases in less than a week. (Less than a week!) On that note, you can pre-order the sequel here: Amazon, Barnes & Noble, and Kobo. The last installment releases September 15. (So almost no wait time. Yay!)

memoryjar

Jessica’s memory jar! I’m giving two away.

If you love Goodreads Giveaways, here is the link for winning a paperback of Seconds Before Sunrise, but don’t let that make you forget that you can win another Seconds Before Sunrise paperback (as well as many other paperbacks and prizes) during the CTP Find Your Next Read FB Party on August 28. The little jar on the right is a sneak peek of what you can win. It’s called a “memory jar,” but you have to read Minutes Before Sunset to know why Jessica needs one!

I’m not done either. (Told you there was a lot of giveaways going on.) You can still sign up to support the release day of Seconds Before Sunrise on August 25 to win a signed bookmark and a swag pack from me! Simply join the campaign and shoot me an email at shannonathompson@aol.com, letting me know you’ve joined. By following my newsletter, you’ll receive monthly opportunities like this.  

Last but definitely not least, the Minutes Before Sunset blog tour is giving away a $15 Amazon gift card, a bookmark swag pack, and a CTP eBook of your choice. Here are the latest places you can enter: If You Could Be Any of Your Characters (guest post on Black Words-White Pages), spotlight on Girls With Books, and a spotlight on The Bookie Monster.

I hope you win some prizes during this celebration! 

Stay Dark and Lovely,

~SAT

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