I must clarify one thing before I start: I am not a book blogger, but I used to be—for about three years—and I still post book reviews on Facebook, Twitter, Goodreads, Amazon, Barnes & Noble, etc. I also help authors connect with book bloggers every day. I’m an author myself, after all. I know how important book reviews are, and because of this, I absolutely adore book bloggers. In a metaphorical publishing world, book bloggers are authors’ best friends, and readers who don’t blog are the friends authors meet at the book blogger’s party. The reason I’m writing this is to make that party as enjoyable as possible. Below, I have outlined some tips to help aspiring book bloggers get started with a website, as well as how to create a fun and safe environment for bloggers, readers, and authors.
For Your Website:
1. Find a Host: Name Your Blog and Yourself
Pick out where you want to blog. Personally, I love WordPress, and it’s free! But you can also go to Blogger and many other places. Once you choose, consider the name of your blog carefully. It is your blog, of course, but try to avoid a name that contradicts the blog’s purpose. Ex: “Magical Book Reviews” when you don’t read novels with magical elements. This could cause a lot of confusion and frustration when it’s easily avoidable. If you can pick a name that sums up what types of books you plan on reviewing, even better. But once you have a name, name yourself by creating an About Me page. Have a name on your blog. It doesn’t have to be your REAL name, but readers like to be personal. We want you to know we truly enjoy your website, and using your name is one way we can prove we aren’t mass commenting or sending you spam messages. Knowing more about you also helps readers share your blog to others. For instance, if you’re a librarian, I will tell others to go check out an amazing reviewer who gets to work around books all day!
2. Have a Contact Page, Review Request Form, and/or a Review Policy:
This advice is for book bloggers who are looking for authors, publishers, and other people to submit novels. Be clear about what you want to read and what you never want to read. Include types of information you want in a request, like a link to Amazon or the synopsis. If you are closed for submissions, put that at the top in bold. This way, requesters don’t read pages of information only to realize you’re not accepting anything. Clarify if you accept self-published and small press published authors. I would also suggest adding if you reply to all requests or only the ones you’re interested in. That way, you won’t get as many repeat emails wondering if you received their request. You could also include your favorite and least favorite novels—and if you want to get really fancy, tell us your ratings of well-known novels. This will help start reading discussions with fellow readers of that genre.
3. Include a Rating System and Other Websites:
Clarify if you will use the 5-Star Rating System and/or explain how you rate on other pages. For instance, if you say 3.5 on your blog, explain what you’ll do on websites that aren’t accommodating to that (like if you will generally lean up or down or if it depends on the novel). Readers will want to know if, how, where, and when you will be posting reviews. This is also a GREAT opportunity to send your readers to your Bookstagram, Vlog, Goodreads page, or other places where you review books. On a side note, if you are accepting review requests, I would suggest stating if you will or will not post your review no matter the rating. Unfortunately, there has been hostility in the past with authors/publishers requesting readers to only post reviews if it is a certain rating. Although I don’t agree with anyone who demands this, I still suggest clarifying that you will post your review, even if it is below 5 stars. That way, they won’t demand it from you later or send you nasty emails when it happens. By posting your rules, you lessen your changes of internet negativity.
A Note For Authors:
Remember that book bloggers are your best friend. Respecting boundaries is important. Don’t request a review from someone until you have read their review policy, and definitely do not contact them with your dinosaur erotica if they state they hate dinosaurs or erotica or both (even if you think you will somehow change their mind). If you receive a poor review, do not retaliate in any way. If you’re going to say anything at all, just thank them. They read your book, after all. If you promised to share their review, share it. If they promised to review a book but never did, be polite when asking them if they are still interested in reading your novel.
Sometimes, expectations fall flat, but surprises are sometimes better. Helping one another know what to do in certain situations can improve everyone’s relationship, but it does take two. Taking these steps might help our friendship grow more than ever before.
We want the author-reader relationship to be fun and exciting, so let’s be sure to celebrate one another with respect and enthusiasm.
Here’s to our love for books.
Original posted March 6, 2014
On a side note, my YouTube channel – Coffee & Cats – is back! This month, I discussed Female Romantic Tropes…We Hate, and next month, I’ll discuss Male Romantic Tropes…We Hate. Granted, these tropes work for both genders, but I separated them due to how much each trope happens to that specific gender. I hope you like it! And, of course, let me know what tropes you don’t like, so we can continue to change fiction!
We’re less than a month away from the Bad Bloods book release!
Pre-Order Bad Bloods
November Rain, Part One, releases July 18, 2016
November Snow, Part Two, releases July 25, 2016