Tag Archives: Twitter for writers

Using the Later App as an Author: A review

3 May

I recently took a social media hiatus while moving, but during that time, I reflected on my social media use a lot. To be honest, I felt a lot better mentally and emotionally being off social media. (Not a surprise considering all the studies that have come out talking about the effects of regular social media use.) It’s not that I don’t like social media—I’ve actually met some of my best writer friends online—but reels of bad news, good news, all kinds of news absolutely uses up a lot of time and energy. I knew coming back that I wanted to change things.

For one, I wanted more time to myself. I wanted to get back to blogging more regularly again. I wanted more energy to dream up new book ideas, not tweets or Instagram posts. 

When I took a look at my social media use, I realized that Instagram—not Twitter—actually demanded the most of my time (and for the littlest return). Taking photos, editing them, then writing captions (along with viable hashtags) was just too much to handle on a regular basis. I didn’t like what I was creating, but I didn’t want to shut it down. I just wanted to adjust how I posted. 

I thought, Wouldn’t it be great if you could schedule your Instagram posts?

That’s where the Later app stepped in. 

Later is a desktop and mobile phone app that allows you to schedule your Instagram, Facebook, Twitter, Pinterest, and LinkedIn posts. For the purpose of this review, I will mostly be focused on Instagram, with a sprinkling of Twitter and Facebook. 

First thing’s first:

I downloaded the app and watched a couple tutorials. 

Pros:

I got my first big hiccup when I connected my Instagram. It was a personal profile, so it wouldn’t let me schedule photos to auto-post. When I changed my Instagram to a business account, Later didn’t notice this change, and I had to reach out for help a few times. But it eventually began working. 

  • You can schedule your Instagram photos and stories to auto-post any time, any day. This cut back on a lot of my free time and allowed me to stay in the moment a lot more. I always dreaded taking photos and then sitting there trying to post while the moment passed me by. It’s nice going about my day knowing that Later is posting my photo at 11 AM while I’m at work and don’t have the ability to check. (And I don’t have to wait until my lunch break to get something out!) I definitely think this feature is my favorite part, and I believe it will keep me posting more than I was able to in the past. 
  • You can use your phone or your computer. I actually used my computer the most, which helped because I type on my laptop a lot faster than on my cell’s keyboard. I scheduled three weeks of content on one Sunday afternoon. 
  • The preview feature on Instagram is so pretty! This is probably my favorite feature. I can preview the future on my Instagram through the app to make sure that my upcoming posts look good next to each other. If they don’t, I can quickly shuffle them around until they look aesthetically pleasing. I’m not *quite* using it that way, but I’m definitely planning on using this to sharpen the look of my social media in the near future. You can see mine from last month in the screenshot below. That said, there is a negative side, which I cover below.
  • There’s a calendar where you can check your timing: This helps if you want to make sure that you’re posting at different times on different days in order to reach new audiences. 

Cons:

  • The preview feature is beautiful, but it doesn’t show you how your feed currently looks. Instead, it updates based on what you’re adding from the top, so the sequence is off. I find this extremely annoying (and odd) that this feature is set up that way, because it’s supposed to be used in a way that helps you coordinate your photos. This oddity in design is definitely one of the biggest drawbacks for me. In order to see my feed the way I like, I often schedule three posts at a time and/or add extra fillers that won’t post so I can get my feed to look the same as my feed on the phone.
  • Unless I’m missing something, you still have to edit your Instagram photos in Instagram if you want a specific filter. The Later app has different filters. I find this design really strange. It would be nice if it could offer the same filters as the app you’re posting on. 
  • It’s not the best for Facebook and Twitter. You have to use an image in order to schedule posts, so if you just want to post a sassy tweet, it’s best to continue using the Twitter scheduler. 
  • If you do schedule through the Later app to post a photo on Twitter, it shows that in the sub-text of your tweet. (My post says Later app rather than Twitter web, if I had just scheduled it through Twitter.) This isn’t really a complaint, aside from the fact your followers will know it isn’t live, which might cut down on interaction. On my end, there didn’t seem to be any difference in how it showed up in the algorithm, which is nice. 
  • You can’t upload videos unless you pay. Not a huge deal breaker for me, especially since other scheduling apps require money far earlier than this app does, but it’s worth noting.
  • You also have to upgrade in order to schedule stories.

There’s a lot more features than just these, but this is what stuck out to me as a first-time user. 

Overall, my only other complaint is that there’s no way to take notes. I really want a place where I can schedule all my social media from one place and take notes, so that I can reference that as I continue to build my schedule. I’ve used Hootsuit and other planners in the past, but so far, I just haven’t found the *one*. 

Maybe one day!

Conclusion: 

I will probably use this app for my Instagram and continue to use individual scheduling for my Twitter and Facebook page. 

Do you use a social media scheduler? What are the pros and cons? What do you recommend?

Also, if you want to follow me on Instagram, I’m @authorsat. Comment on any photo on my Instagram and let me know you found me via this article, and you’ll be entered to win a query critique! Winner chosen Friday, May 7.

~SAT

Writers, It’s Okay To Log Out

27 Mar

Social media is a must for writers today. Connecting with readers through Facebook, Twitter, Instagram, and other platforms is easy and welcomed, but it can get overwhelming. With the myriad of ways we have of posting information—sometimes live—it’s easy to succumb to publishing pressures. Personally, I still struggle to figure out where my balance is in all the different types of social media platforms. Why? Because they are constantly changing and so is my schedule, but one thing remains the same. Making sure I’m interacting with readers and writers through social media is always near the top of my To-Do list.

There is also staying up-to-date in the publishing world. Whether you’re reading Writer’s Digest or Publishers Marketplace or one of the millions of amazing publishing blogs out there, there’s always something to read, to share, to consider.

But that doesn’t mean you should get lost in social media.

Extra tip: Pick only the social media platforms that you love. You don’t have to do everything.

One of my main pieces of advice to writers is to stop reading about writing and actually start writing. Not that reading about writing is bad. (I mean, I write about writing on this blog.) But if you’re reading more about writing than actually writing, then it might be time to log out. There’s only so much you will learn from studying writing. The best way to grow as a writer is to actually write for yourself. And I’m not an exception. Recently, I had to remove my social media from my phone. Mainly Facebook and Twitter. Why? Because I found myself spending more time reading my feeds than reading books. And quite frankly, it was starting to affect my writing. For example, I sometimes get so wrapped up in trends I forget about what I WANT to write—and honestly, what you want to write is generally the most important thing, because that passion will show in your voice.

Don’t get me wrong. I love these platforms. Twitter, in particular, is an important platform where writers get involved in publishing issues that need to be addressed. I also love joining Twitter events, because they are fun and fast and a great way to meet others who love reading and writing as much as you. But sometimes, I just need to read or watch TV or go for a jog or explore a bookstore without all the scrolling and pinging of notifications.

Setting boundaries and taking care of yourself is important, especially when you feel overwhelmed. In fact, I feel much better now that I’ve taken those apps off my phone. Admittedly, it probably won’t stay that way forever, but it is helping me stay focused on the recent conference I attended as well as my upcoming book releases in April and May. I’m sure I’ll put them back on my phone soon. But until then, I’m grabbing a coffee and sitting on my roof this morning. And I’m definitely logging out.

Don’t feel guilty for logging out. It’s okay to take a day off of marketing or tweeting or Facebooking or sharing photos of your cat on Instagram. (Though if you like that sort of thing, I often post photos of my three cats—Bogart, Boo Boo, and Kiki—via Instagram’s @AuthorSAT. If you post cats, feel free to tag me so I can see. I seriously love cats.)

You can log out, too.

~SAT

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