Tag Archives: using quotes for marketing

Finding Interesting Quotes

10 Nov

Announcements:

Bookstore Browser reviewed Minutes Before Sunset, stating, “The book sets up a great world, with interesting characters and storyline as a great start to the trilogy.” Check out the entire review by clicking here.

Finding Interesting Quotes

Quotes. We love them. I rarely log onto any social media site without seeing some quote being shared via photos or tweets or simple statuses. We find a lot of meaning in quotes because we can relate to quotes, and being able to explain how we feel or think by sharing a line or two is a wonderful way to communicate with friends, family, and other followers.

One of the most wonderful times of being an author is when a reader quotes you. The first time I saw this happen, I could hardly believe it. I probably rubbed my eyes, closed my computer, reopened my computer, and blinked before I accepted that somebody had shared a few words of mine with the world. Now – it happens pretty regularly, and every time, I am just as happy as the first time. Why am I mentioning this?

Recently, a fellow author asked me how they could increase their chances of being quoted by their readers. Now – while I wish I could say there is a simple formula – I don’t know if there is, but I do know how you can find quotes in your own work that you can use for marketing purposes. So…here are a few ways to start your treasure hunt!

Figure out your themes:

I think this is the easiest way to find potential quotes in your own work. For instance, The Timely Death Trilogy revolves around the light vs. dark theme, but it’s also a romance, so I can search for words associated with that. Examples would include dark, shadows, love, hate, etc. This is handy because it serves two purposes: sharing a quote and sharing a theme from the novel. For instance, if I shared the favorited Seconds Before Sunrise quote, “Chaos within destiny. It was the definition of love.” it appeals to readers who might want to read about love, destiny, and drama. It’s also short enough to fit on Twitter.

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Read book reviews:

Readers will often point out their favorite quotes in book reviews. But – by the holy reading gods – do not respond to the book review. I think we all know how horribly that can go. While I generally let readers add quotes to Goodreads, this is a place where I’ve added a few quotes myself after a book reviewer shared one but didn’t add it. Book reviews can be a gold mine for finding quotes, but the only downside is the fact that you won’t have the quotes until after the book releases. If you need quotes beforehand, this method will have to be used later.

Google Yourself:

I know. I know. I just said that. But – seriously – I found photos people took and edited just for the quotes inside my novels. I even found quote websites and new social media websites where I could connect with readers. In fact, this is one of the reasons I ended up on Pinterest. When I searched for my name, most of the photos I found with my quotes on them were on Pinterest.

Now that you have quotes to use, use them! Create photos, tweet them out, post them on Facebook. There are plenty of ways to pick out those one-liners to share, but make sure you’re having fun with it! Create images, tweet out to readers, “like” photos fans create. Post them on your website!

There are no limitations to sharing words, and who knows who will share yours next?

~SAT

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