Tag Archives: writing progress

#WW The 90-10 Rule for Marketing and Writing, and How To Love It.

18 May

I recently attended the 101st Annual Missouri Writers’ Guild Conference, and a lot of aspiring authors asked about how much marketing they would be expected to do. One instance in particular seemed to shock many. Janell Walden Agyerman from Marie Brown Literary Agency stated most of her authors followed the 90-10 rule. What’s the 90-10 rule? 90% marketing, 10% writing.

This is a standard many writers don’t like to hear, and it’s true all across the board. Whether you’re self-published, indie published, or traditionally published, you should prepare for the 90-10 rule.

Granted, I understand dreading marketing. I understand worrying about getting so caught up in the sales part that you forget the writing part. I understand feeling like you’re not sure what to do or how to do it.

This is why I suggest keeping a writing-marketing calendar.

What is a writing-marketing calendar? It’s a calendar ONLY used to keep track of how much marketing and writing you’re doing and why.

And today, I’m going to show everyone mine. Granted, this method is NOT for everyone, but I swear by it. My calendar keeps me organized, inspired, and motivated. I can see where I wrote, how far I’ve come, and if I need to step up my game somehow. This particularly helps me, because I work a full-time job outside of my writing. Granted, I consider my writing career my SECOND full-time job. Why?

Well, you’re about to see. But my writing-marketing calendar keeps me motivated outside of my other job. It forces me to keep going, even when I’m exhausted, even when I feel like I want to lay on the couch and watch TV, even when I don’t feel like I can go on anymore. So…here we go:

My Author Calendar

In reality, I keep a notebook, but I couldn’t take a picture of it, because I have information in there I can’t release publicly. So, to show everyone what I do, I adjusted my calendar onto the iCalendar. This is my real-life events for April of 2016. That being said, this is the BASICS. For instance, I wrote down when I wrote articles on this calendar, but I didn’t take note of when they were posted or how many comments and interaction I had to do. Why? Well, I always post on Monday, Wednesday, and Saturday, and I record social media stats every first of the month. So that’s an entirely different file I keep. (Can you tell I’m a file person?) Writing is business. Staying organized is key…and below, you can read my calendar key.

If you want a calendar key:

Red is physical work: moving offices, book swaps, shipping, shopping for desks, organizing my stock piles of books, letters, stamps, etc.

Orange is my website only: writing articles, updating links, etc.

Green is meetings: This is the stuff I have to censor. It includes discussions with my publisher, with fellow authors, with bookstores, and other business professionals. I kept some details in there, like my attendance to the Missouri Writers’ Guild Conference and prepping the first pages for said conference, but it’s too complicated to fit and/or get into. This would be where you’re calling bookstores for signings or a beta reader for progress and suggestions.

Purple is marketing: This includes my Twitter series #AuthorinaCoffeeShop, and shopping around for stock photos and creating teasers and book trailers. I include formatting here, since it was visual, but this is mainly where I work on my overall marketing plan for upcoming releases. That being said, this is BY FAR all that I do. I post on FB, Twitter, Instagram, etc. almost every single day, and I don’t include any of that, because it’s a give-in.

Only blue is my writing…if I got to write that day. You’ll probably notice I don’t write in novels every day, but hey, I went from 27,457 words to 76,617 in one month. I was pretty happy with that. You might notice I have different books, too (S and D). I also include research and editing under this. I probably won’t record any writings I do “for fun.” This is strictly for books heading toward a publication path.

Again, this is everything I do OUTSIDE of my full-time job. You might notice that I’m missing this lovely thing called weekends. Out of thirty days, I either took two days off or I was too exhausted that I didn’t write my days down. It’s honestly hard to say, but if I had to guess, it’s probably the latter. I try to do something every day, no matter what, even if only for an hour.

I highly believe in keeping track of your progress for organizational purposes as well as motivational ones. For instance, if I see I’ve been marketing a lot but not writing a thing, I know I can give myself a day to step away and get some words down, and visa versa. Some might be discouraged by this, but I suggest trying it out for one month before you decide. You might be surprised by how much more you get done or how nice it is to see a physical representation of all of your hard work. I don’t know about you all, but since almost everything is on a computer, I sometimes walk away feeling like I did nothing all day. This helps me see that I, in fact, accomplished a lot. It helps me feel proud. It helps me feel like I’m moving forward and working as hard as I can for a better future for both myself and my readers.

I live the 90-10 rule, but I don’t FEEL like I live to 90-10 rule. I feel like I live the 100 rule. 100% focus, work, and dedication to the thing I love most: writing. And now, after I record this article in my writing-marketing calendar, I’m going to sit down to do just that. Write another chapter.

~SAT

instaThe news is out! Come see me at the Barnes & Noble in Oak Park Mall in Overland Park, KS on Saturday, June 11 from 1-3 PM for a book signing and author panel. More info on my Events page.

Did you see this week’s #TeaserTuesday? If not, check out my right side panel. You can also pre-order BOTH Bad Bloods books. A newsletter will go out later this month with more details and prizes, so I hope you’ll sign up for your chance to win.

There’s also a FREE Bad Bloods Prequel releasing on Wattpad, and you can now read Adam’s origin story as well as Michele’s. On top of that, Maggie’s story will release THIS Friday! I hope you’re enjoying it! Don’t forget to pre-order your Bad Bloods books while they’re on sale for a limited time. 😉

November Rain, Part One, releases July 18, 2016

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November Snow, Part Two, releases July 25, 2016

AmazonBarnes & NobleiBooksKoboSmashwordsGoodreads

June’s Ketchup

29 Jun

June’s Ketchup

Eek! June is coming to a sunny end, and July is approaching as fast as a bottle rocket. (Fourth of July references are fun.) We are SO close to the release of Minutes Before Sunset. In fact, we’re officially less than a month away. (Eek again!) I’m undeniably excited, and I cannot thank you all enough for the continued cheers of encouragement as we inch closer to the release date—where you can win even MORE prizes and goodies. But I’ll talk more about that in this month’s Ketchup post.

For those of you just now checking in this month, Ketchup actually means “catch up”. At the end of every month, I write these posts describing what goes on behind the scenes at ShannonAThompson.com. Some of the topics I cover include my big moments, top blog posts, my top referrer, #1 SEO term, YouTube videos, Members of the Week, and more in order to show insights that will hopefully help fellow bloggers see what was popular. I also hope it entertains the readers who want “extras” for this website.

Thank you for being a part of my life this June!

Big Moments:

We are less than a month away from the release of Minutes Before Sunset, and excitement has filled every Dark night. (Dark as in the Dark from The Timely Death Trilogy. Not dark as in depressing.) It’s been electric! Clean Teen Publishing even gave away three paperbacks on Goodreads, and since almost 2,000 people signed up, Clean Teen Publishing decided to giveaway a paperback EVERY week up until the release. Join the current giveaway right now by clicking this link, because you definitely deserve to win. You made this happen, after all.

On another note, Seconds Before Sunrise is officially up for pre-order as well! (Eek!) Seconds Before Sunrise releases August 25, so these releases are going to happen fast!

Who else can’t wait?

#TheDarkisComing and the Dark brings prizes and smiles.

Stay Dark,

~SAT

My #1 clicked item was pre-ordering Minutes Before Sunset! Thank you!!!

My #1 clicked item was pre-ordering Minutes Before Sunset! Thank you!!!

Top Three Blog Posts:

  • Judging an Author’s Life: Someone judged my life as an author from the photos I posted, and I wrote a letter in response. Authors are human too. We are not perfect, and we do not sit around all day writing and reading to our heart’s content. But I do share my positive moments more than my negative ones, and I share why in this emotionally driven post.
  • 6 Must-Have Tools/Apps For All Writers and Editors Out There by Ashley Sanford: A great list for all writers out there, provided by a fantastic guest blogger (who has confirmed is planning on returning with another article shortly)! Get excited.
  • Finding Your Style as a Writer: There is no reason to fear your “voice” and “style” discussions. It’s different for everyone, and it always will be. What matters is doing what is right for you and being aware of yourself as you grow into yourself.

Other Blog Posts:

 

#1 SEO Term

#1 SEO Term

YouTube Channel:

The Fifth Wave and Survival Things (06.02.15)

At the end of the month, I also like to take a moment to thank all of the websites who supported me by posting reviews, interviews, and features. I also like to specially thank the Members of the Dark. Every week, I award one member a “Member of Week” badge, and out of those monthly members, one of them will win an eBook of their choosing as well as more prizes. If you would like to be a member or review my novels or interview me, please send me an email at shannonathompson@aol.com. I always love speaking with new bloggers, writers, and readers! And I will share your post on all of my websites.

Dark Members of the Week: The Acid Oasis, Chris Pavesic, and Endless Reading.

Reviewers:

Seconds Before Sunrise: The Book Forums

sun-day-4

#WW The Joy of Progress Bars

17 Jun

#WW The Joy of Progress Bars

If you’ve been with me for a while, you might remember when I used to have a progress bar on the right side of my website. I no longer have one, but I’ll talk about that in a minute. Since I no longer have on, my progress bar revolved around my current writing projects. Generally, I had two novels at once, and I included the status (ex. Editing) as well as the estimated release date. I have samples below, but I mainly outlined when my novels were being written, edited, and formatted until the release date. That being said, I loved having progress bars on my website, and I encourage every writer to at least try it for three months. Why?

1. It’s interactive with readers!

A progress bar keeps your readers up-to-date. Not only do they know where you are in your work but they can also talk to you about where you are. Everyone can be a part of the process now, and as a reader myself, I think it’s exciting to see all the steps as they happen. Want to know if I’m editing? Want to know if I’m reviewing edits? Now you know, and you can know where I’m at during every step of the process as the weeks pass. It builds up all that hype, and you can celebrate every milestone with your readers! This is actually the reason I started doing it. When I began receiving regular emails about my current status with my next novel, I wanted to find a way to keep everyone updated by just visiting my website, and it worked wonders for everyone! We could chat whenever we wanted about where we were at and skip the questions so we could go directly to celebrating progress.

Progress from June 3, 2014 - September 28, 2013

Progress from June 3, 2014 – September 28, 2014

2. It reminds writers of how far they’ve come

I definitely recommend progress bars to new writers because it will help you from getting discouraged. At first, it won’t seem like a lot, but when you see your bars over months right next to one another, you can see how much you are accomplishing, and that’s a great feeling! It can help you set goals and encourage yourself. But be warned. Some writers have the opposite feelings about bars. They feel discouraged, like they aren’t moving forward, and it sometimes puts too much pressure on writers, so while it works for many—it’s fun for me—it has also felt worse for others. So, figure out what type of writer you are. If you love writing goals, this might be for you. If you love keeping track of your word count, this might be for you. But if writing goals and word count makes you shrink away from your computer screen, I wouldn’t do it. I would just write.

So why don’t I have one anymore?

Well, I probably will again soon! Honestly, though, I deleted mine when my old publisher closed down because I knew I couldn’t update anyone. Now that I’m back in the swing of things, I will probably keep everyone updated on my writing progress with November Snow and other projects as we move forward. If you want to try one, I make mine via PicMonkey. It’s simple and free—and fun! I love looking back on mine, and I love looking forward to new ones.

What about you? Have you ever tried a progress bar? Would you ever consider trying one?

~SAT

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