Tag Archives: book signings

#WW How to Manage a Book Launch

20 Jul

Launching a book is chaotic, exciting, and fun, but it can also be daunting. What ads do I take out? How do I get reviews? When should I get reviews? Should I create teasers? WHAT DO I DO?

Simply put, there’s a different answer for everyone, especially when you consider your audience and genre, but I have a few tips to keep in mind when organizing your book’s launch.

1. Start Three Months Ahead

Books might only launch on one day, but launching the book starts three months ahead of the official launch date. Why three months? Because that’s when most retailers allow you to list a book for preorder (and I highly suggest all authors do this). That being said, this means your plan starts now, so you need to have your marketing plan ahead of time. This means you have your teasers, blog posts, blog tours, etc. figured out, so that when it comes to crunch time, you’re not rushing to get things together.

How to Manage a Book Launch

How to Manage a Book Launch

2. Think Visual, Think Virtual

Consider an array of ways to market. You don’t want to only write articles or create book teasers. Different types of marketing will reach different types of readers. Personally, I suggest starting off by creating at least ten book teasers (and releasing five leading up and five after) and writing a few blog posts about your book (why you wrote it, your writing journey, etc.). If you want to know how to create book teasers, read How to Create Book Teasers on a Small Budget. Between these two things—visual and readable—signing up to other marketing opportunities will be easier. If you have a budget, consider hiring a book tour company. They generally share your book for a week before release day across various blogging platforms. Sometimes, you’ll need guest articles and excerpts, so those above materials will come in handy. Other ideas to consider: Release short stories related to your books on Wattpad, send out newsletters on release day, and schedule a time to e-mail book bloggers who read your genre. How did I organize all of this? I released one book teaser a week on #TeaserTuesday, I posted a short story on Wattpad every other Friday, I released two book-related articles every month, sent out one newsletter every month, and I made a point to e-mail 10 book bloggers every week. This way, I knew what I needed to do and I got it done without getting too wrapped up in marketing. All of this material was prepped months in advance.

3. Paid Promos and Giveaways

If you have a budget, there are more opportunities you can take advantage of. Like I stated before, research a few book tour companies to find book bloggers that will feature your work. List a Goodreads Giveaway beforehand. These giveaways often result in readers adding your book to their TBR shelf, so they should get an e-mail on release day saying your book is now available. Take out an Instagram ad or Facebook ad if you want. Anywhere, really (depending on your budget, of course). Host your own giveaway on Rafflecopter or other social media websites. Create a Thunderclap and offer swag to supporters. Whatever type of giveaway you’re doing, be sure there’s a way for your followers to share it. This will attract new readers, and hopefully, spark everyone’s curiosity about your book release.

On the day of the launch, work hard, but also let yourself celebrate! You deserve to enjoy this moment, no matter how much marketing you were able to do. You wrote a book, finished it, and got published! Congrats! If you can schedule a physical tour, fantastic! Call up a couple of local bookstores and ask if you can host a writer’s panel and book signing. If you can’t, create a Facebook event to have a virtual launch. But be sure to party the day away.

You deserve it.

~SAT

Bad Bloods is now available!

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RELEASE99cBad Bloods: November Rain released, and it’s .99¢ for release week only!

What are the latest readers saying?

“November Rain is very relatable and at the same time very inspiring, breathtaking, and beautiful. It should be read by everyone because I believe everyone will learn at least one valuable lesson from it. I also thought of The Hunger Games and Miss Peregrine’s Home for Peculiar Children while reading it, so if you loved those books, you should definitely check Bad Bloods out!” – Macy Loves Stories

Bad Bloods: November Snow releases next Monday, and readers are raving!

“I bawled like a baby at the end of this book. I highly recommend this story to all to read and enjoy!!” – Black Words, White Pages

“This book was an emotional roller-coaster! So much happened in this book, I couldn’t entirely believe my eyes. Recommend it? Yes!” – Daydreaming Books

I also did a character interview about Serena on Brittany M. Willows! Curious about Serena? She’s the protagonist of Bad Bloods, and we discussed her life, dreams, and what moves her. Here’s a sneak peek:

Where does she live? What’s it like there?

Serena lives in Southern Vendona, which is the countryside of a walled-in coastal town wrecked by a war that happened fifty years ago between bad bloods and the government. She’s living in the aftermath, and as a bad blood up for execution, she’s fighting to live every day. But she loves her flock—a group of 12 bad bloods who hide in a house together—and she strives to help her leader keep everything under control as an election for bad bloods’ rights approaches. Her best friend is Catelyn, and together, they share a nameless cat.

Read the full interview here.

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#WW KC Event and Character Interviews

21 Oct

Poster_Small_V - Book shop signingTonight I’ll be at Headrush Coffee and Tea Roasters in Kansas City, Missouri for a paranormal chat and book signing. We’ll be discussing local folklore that went into The Timely Death Trilogy, and having great coffee and tea while doing so. I’m even bringing some Halloween goodies for you to take home, so come on out and say hello.

Since I’m rather busy today, I thought I would do something fun on today’s blog post. Below, you’ll find two character interviews, one with Eric and one with Jessica, the protagonists of The Timely Death Trilogy. I’ve never posted something like this before, but I hope you’ll enjoy it!

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Eric’s Character Interview

 Destined to fight to the death at age eighteen, you’d think Eric Welborn would be a jittery mess sitting in front of us, waiting for questions about his impending doom, but he’s as cool as can be. You wouldn’t even guess he has six months left before his final battle. In fact, you’d probably assume he was a regular high school kid, wearing just jeans, a white T-shirt, and…headphones, which he loves, dearly. We practically had to beg him to take off his headphones.

“The music I listen to varies—mainly because I’m generally using it to tune out the small noises I can hear no matter what form I’m in—but I do love it. Right now, I’m listening to Bohemian Rhapsody. If I had the time, I think I’d be a musician.

This last sentence sparks our interest. “If you had the time?” we press, only for him to nod and list off his daily activities. Early morning jog, half day of school, three hours of training with Urte (known as George Stone to some), dinner, and probably more training. It’s amazing he has time to sleep, so we had to ask, “If you had a choice, would you give up being a shade to have a normal, human life?”

“For me, that’s a tough question. If I already had a normal, shade life, it probably wouldn’t be tough.” We’re quickly reminded that Eric isn’t normal in either of his lives. “Not really being human is tough enough, but also being a descendant in my shade form?” He shakes his head. “It’s definitely been a lesson.”

He recalls the moment he found out he wasn’t just a shade, but a descendant, and how it shaped him among his peers as the odd one out, even if it did mean he was also worshipped. “That’s why I found peace in Jessica. She didn’t know who I was.”

We swoon at the reminder. “Where would you take Jessica on your next date?”

He laughs, but it doesn’t hide the fact that he has blushed. “Oh, I’d like to take her everywhere.” We even see a light in his eyes that wasn’t there when we started. “Anywhere we go together is an adventure.”

When we ask if we can tag along on their next adventure, he confesses to wishing for more alone time. So, before our hearts melt entirely, we shift away from his current love and ask him for others. “Who is your celebrity crush?” We also promise not to tell Jessica.

He takes a moment before answering, “Robert Duvall. The Judge is a movie everyone should see.” He elaborates and tells us films from the heart matter most. He wants to feel something when he’s done.

We agree to watch it and ask him for one last favor—to answer fan-submitted questions. He smiles, nods, and says, “I don’t mind at all.”

Perfection.

The first one is from Katie Harder-Schauer from Just Another Girl and Her Books. She wants to know. Chocolate chip or oatmeal raisin cookies? Eric prefers chocolate.

Melanie Newton from Nerd Girl asks, Favorite superhero? What super power do you wish you had? This one was difficult. Eric was on the fence between Gambit and Deadpool. As for powers, he thinks baking is a superpower, and he wishes he were better at it. Until then, he hangs out with his stepmom, Mindy.

Ojan Borot asks, Assuming that you could just pack a suitcase and leave town. Where in the world would you like to go for a vacation, and is there one thing specific there that you’d like to see? Eric explains that he doesn’t know if he can leave town or not—he’s never tried—but he would love to take Jessica to Paris or Spain so she could study her painting further…and to eat dessert.

When we ended the night with a huge thank you, he ended it by disappearing right in front of us, leaving only a plume of smoke and our hearts behind.

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Jessica’s Character Interview

She once thought she was ordinary girl with an ordinary life, but that all changed when she moved back to her birthplace. Adopted and moved away from her hometown as an infant, Jessica Taylor didn’t expect anything when moving back to Hayworth, Kansas, but it certainly changed her life forever.

“Moving wasn’t hard. I’m used to moving. My family has moved a lot,” Jessica explains as she offers us tea with honey. We gladly accept, and she takes a moment to sip hers. “But I suppose this move was different. It was a move back, and my heart told me I had to find out what I could about my parents while I was here.” She laughs like it’s a silly thing, now that she knows what she does. “No one could’ve guessed this. No one.”

She surprises us by telling us she revels in surprise. In fact, she describes her last six months as an adventure, one she hopes hasn’t ended yet. “No true adventure ever ends,” she adds before saying it’s the artist’s heart in her that enjoys mischief, mystery, and magnificent madness. We applaud her on her alliteration, and she laughs at all the school subjects we ask her about.

“I’ve always loved English. I especially love reading,” she says, “but painting is my favorite pastime. One day, I hope to turn my passion into a career.” In the meantime, she’s fighting lights to the death, but we wonder what the world holds for her after the war (if it ever ends).

She leans back and stares at the ceiling at this, a small hint of a smile on her lips. It’s no wonder Eric crushes on her. “I think”—she pauses—“if I can help people find their passion, and I can help them follow it, a teacher of sorts, I’d be very happy.” She shoots us a smile. “It’s the teachers in my life who’ve helped me the most.”

We ask her about her teachers, Ms. Hinkel from homeroom and her friend Jonathon, a painting mentor, and Urte, Eric’s trainer who has surely helped her, but she focuses on Eric first. “He showed me how to fight first, but most of all, he allowed me to be fearless, to show myself how to fight on my own. Independence as the foundation of coexistence is a beautiful thing.”

When we ask her if this is the definition of love, she blushes. “Love isn’t a definable thing, but it’s lovely, nevertheless.”

We agree, asking her about other parts of her life she loves. She brings up tea, and puppies, and friends like Crystal, and the way sunlight comes through the trees. She wishes to study painting more, to see more exotic places in the world, and she hopes to build a house one day. You know, because buying one isn’t as fun. She has many dreams—silly dreams, serious dreams, and dreams in between—but most of all, she tells us her life’s philosophy. “We should always keep dreaming.”

~SAT

Other announcements include the fact that the paperback of Death Before Daylight released! Finally! I sent out the news via my newsletter. In future newsletters, I’ll be looking for lucky readers to read my next publication early. If you’re interested in that, sign up here.

takefofytseve

#MondayBlogs: Get a Room – the Ultimate Author and Reader Connection

9 Mar

Intro:

Our second guest blogger for March is here! Don’t you just love Mondays? I do! I truly enjoy seeing everyone interact with authors and writers they might never have gotten to hear from before, and the discussions we have on Monday are always fun and enlightening. Today will be no exception. Sharon A. Crawford is here. Author of Beyond Blood, published by Blue Denim Press, and a member of Crime Writers of Canada, Sharon is talking about how readers and writers connect with one another – in the same way we will all connect today! Happy reading.

Get a Room – the Ultimate Author and Reader Connection

Readers and writers like to connect on Goodreads, Facebook, LinkedIn, Twitter, and blogs. Videos on YouTube give the reader some idea of the author’s persona. But they are not connecting physically. As the title of a song made famous by the late Peggy Lee (back in pre-online days) asks, “Is that all there is?”

But get an author in a “bricks and mortars” room with a group of readers and more can happen. Call it creative magic, call it real connection – whatever you wish, but it is like the icing on the cake.

Why else do authors still do readings and interviews in libraries, cafes, pubs, at book clubs, writing festivals and conferences? Sure, we authors want to sell books, but we want to meet our readers in the flesh. And when you do like me, partner up with authors from a writing organization, the atmosphere can escalate into a literary, or in my case, criminal high. No drugs needed.

As the crime fiction author of the Beyond mystery series (Beyond the Tripping Point, 2012 and Beyond Blood, 2014, Blue Denim Press) and a member of Crime Writers of Canada, I often “appear” with other crime writers to do readings and author interviews. A recent appearance at the Beaches Library Branch in Toronto, Canada, turned into an incredible evening.

Nothing about this evening was expected. A sudden early snowstorm prevented an out-of-town author from coming. I was waylaid by public transit delays and frantically phoned the library to say I would be late. Two of the authors were already there, so I was still determined to make it.

Sharon A. Crawford

Sharon A. Crawford

I’m glad I did.

There were four of us crime authors reading and talking about our writing – Nate Hendley, who writes true crime (Steven Truscott – Decades of Injustice, Five Rivers Publishing, 2012), Steve Shrott who writes comedy-mystery fiction (Audition for Death, Cosy Cat Press, 2013) and D.J. McIntosh who writes historical thrillers (The Book of Stolen Tales, Penguin Canada, 2013), and me. A very diversified criminal-writing gang.

I arrived as D.J. McIntosh was just finishing her reading. Did I say “reading?” Yes, she read, as did the rest of us. But our reader audience wasn’t content to just listen. They got right into the presentation, right into the moment, bombarding us with questions on crime writing, where we get our ideas, how we write, our characters. etc. and with Nate Hendley, where is Steven Trustcott now and did he interview him? As we answered their questions, it became more than just a q and a. It was a conversation. It was as if we had all been siphoned off into a separate universe away from everybody and everything else (including the snowstorm) to get to know each other. These readers weren’t present only for entertainment. They wanted to connect. And so did we.

The readers were all ages, from young children to seniors. (I had to watch what I read as my fiction is for 14+). We found out at the end of the evening why those children were there with Mom or Dad. They were checking out different careers and that evening it was authors. I should have twigged in from some of the questions about what book authors earn and don’t-give-up-your-day-job answers. Yes, we sold some print books and probably more e-books later. And maybe set the seed for some future crime readers and writers.

Speaking of readers and authors connecting, there is Sisters in Crime, a world-wide organization begun by mystery novelist Sara Paretsky and other women mystery authors in 1986, long before Goodreads and LinkedIn existed. SinC was originally started to raise the profile of women crime authors. Chapters began springing up all over. Members include crime authors, librarians, publishers, and readers. SinC Toronto, which I belong to, also includes a few male crime authors. We call them “brothers in crime.” The criteria is still to promote crime authors to readers, but I find something else going on – that personal connection between authors and readers. And while SinC is on Facebook, it’s connecting in a real room that binds us together, almost as if we are stuck together with honey.

To answer Peggy Lee’s question – for today’s authors and readers, there is much more to life when we meet in person.

Sharon A. Crawford

Bio:

Sharon A. Crawford, a former journalist, is a freelance book editor, writing instructor/tutor and author of the Beyond mystery series. She is Writer-in-residence for Canadian Authors Association Toronto, a member of Crime Writers of Canada, Sisters in Crime Toronto, Professional Writers Association of Canada, and runs the East End Writers’ Group.

Want to be a guest blogger? I would love to have you on! I am accepting original posts that focus on reading and writing. A picture and a bio are encouraged. You do not have to be published. If you qualify, please email me at shannonathompson@aol.com.

~SAT

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