Tag Archives: book teasers

#WW How to Manage a Book Launch

20 Jul

Launching a book is chaotic, exciting, and fun, but it can also be daunting. What ads do I take out? How do I get reviews? When should I get reviews? Should I create teasers? WHAT DO I DO?

Simply put, there’s a different answer for everyone, especially when you consider your audience and genre, but I have a few tips to keep in mind when organizing your book’s launch.

1. Start Three Months Ahead

Books might only launch on one day, but launching the book starts three months ahead of the official launch date. Why three months? Because that’s when most retailers allow you to list a book for preorder (and I highly suggest all authors do this). That being said, this means your plan starts now, so you need to have your marketing plan ahead of time. This means you have your teasers, blog posts, blog tours, etc. figured out, so that when it comes to crunch time, you’re not rushing to get things together.

How to Manage a Book Launch

How to Manage a Book Launch

2. Think Visual, Think Virtual

Consider an array of ways to market. You don’t want to only write articles or create book teasers. Different types of marketing will reach different types of readers. Personally, I suggest starting off by creating at least ten book teasers (and releasing five leading up and five after) and writing a few blog posts about your book (why you wrote it, your writing journey, etc.). If you want to know how to create book teasers, read How to Create Book Teasers on a Small Budget. Between these two things—visual and readable—signing up to other marketing opportunities will be easier. If you have a budget, consider hiring a book tour company. They generally share your book for a week before release day across various blogging platforms. Sometimes, you’ll need guest articles and excerpts, so those above materials will come in handy. Other ideas to consider: Release short stories related to your books on Wattpad, send out newsletters on release day, and schedule a time to e-mail book bloggers who read your genre. How did I organize all of this? I released one book teaser a week on #TeaserTuesday, I posted a short story on Wattpad every other Friday, I released two book-related articles every month, sent out one newsletter every month, and I made a point to e-mail 10 book bloggers every week. This way, I knew what I needed to do and I got it done without getting too wrapped up in marketing. All of this material was prepped months in advance.

3. Paid Promos and Giveaways

If you have a budget, there are more opportunities you can take advantage of. Like I stated before, research a few book tour companies to find book bloggers that will feature your work. List a Goodreads Giveaway beforehand. These giveaways often result in readers adding your book to their TBR shelf, so they should get an e-mail on release day saying your book is now available. Take out an Instagram ad or Facebook ad if you want. Anywhere, really (depending on your budget, of course). Host your own giveaway on Rafflecopter or other social media websites. Create a Thunderclap and offer swag to supporters. Whatever type of giveaway you’re doing, be sure there’s a way for your followers to share it. This will attract new readers, and hopefully, spark everyone’s curiosity about your book release.

On the day of the launch, work hard, but also let yourself celebrate! You deserve to enjoy this moment, no matter how much marketing you were able to do. You wrote a book, finished it, and got published! Congrats! If you can schedule a physical tour, fantastic! Call up a couple of local bookstores and ask if you can host a writer’s panel and book signing. If you can’t, create a Facebook event to have a virtual launch. But be sure to party the day away.

You deserve it.

~SAT

Bad Bloods is now available!

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RELEASE99cBad Bloods: November Rain released, and it’s .99¢ for release week only!

What are the latest readers saying?

“November Rain is very relatable and at the same time very inspiring, breathtaking, and beautiful. It should be read by everyone because I believe everyone will learn at least one valuable lesson from it. I also thought of The Hunger Games and Miss Peregrine’s Home for Peculiar Children while reading it, so if you loved those books, you should definitely check Bad Bloods out!” – Macy Loves Stories

Bad Bloods: November Snow releases next Monday, and readers are raving!

“I bawled like a baby at the end of this book. I highly recommend this story to all to read and enjoy!!” – Black Words, White Pages

“This book was an emotional roller-coaster! So much happened in this book, I couldn’t entirely believe my eyes. Recommend it? Yes!” – Daydreaming Books

I also did a character interview about Serena on Brittany M. Willows! Curious about Serena? She’s the protagonist of Bad Bloods, and we discussed her life, dreams, and what moves her. Here’s a sneak peek:

Where does she live? What’s it like there?

Serena lives in Southern Vendona, which is the countryside of a walled-in coastal town wrecked by a war that happened fifty years ago between bad bloods and the government. She’s living in the aftermath, and as a bad blood up for execution, she’s fighting to live every day. But she loves her flock—a group of 12 bad bloods who hide in a house together—and she strives to help her leader keep everything under control as an election for bad bloods’ rights approaches. Her best friend is Catelyn, and together, they share a nameless cat.

Read the full interview here.

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June’s Ketchup

29 Jun

Another month has passed, and with it, came the summer and my 25th birthday. GEEZ.

For those of you just now checking in this month, Ketchup actually means “catch up.” At the end of every month, I write these posts describing what goes on behind the scenes at ShannonAThompson.com. Some of the topics I cover include my big moments, top blog posts, my top referrer, #1 SEO term, and more in order to show insights that will hopefully help fellow bloggers see what was popular. I also hope it entertains the readers who want “extras” for this website.

Thank you for being a part of my life this June.

Big Moments:

Other than turning 25 this month, I hosted two author panels and book signings at Barnes and Noble in Overland Park, KS and Barnes & Noble in Kansas City, MO for BFest, and BFest was a blast! I had a great time discussing writing novels with avid readers and aspiring writers.

BFest 2016

BFest 2016

We’re officially less than a month away from the Bad Bloods book release, and there are a million ways to win prizes, including signed paperbacks. Enter this Goodreads Giveaway, e-mail shannonathompson@aol.com to sign up for a release day post, and come to the CTP’s Sizzling Summer Reads FB Party on July 8.

This month, the free Bad Bloods Prequel continued on Wattpad with two more origin stories. Meet Violet and Ryne. Violet is directly connected to The Timely Death Trilogy, so if you want to know what happened to Eric and Jessica after Death Before Daylight, Violet’s origin story is a must-read. If you haven’t read The Timely Death Trilogy, book one – Minutes Before Sunset – is free on all platforms! In July, you’ll meet Catelyn, Niki, and Blake!

My #1 SEO Term was “November Rain by Shannon A. Thompson” and November Rain was my #1 clicked item this month!

THANK YOU. 

November Rain, Part One, releases July 18, 2016

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November Snow, Part Two, releases July 25, 2016

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Preorder Bad Bloods

Preorder Bad Bloods

Top Three Blog Posts:

1. Writing Tips for Love Interests: I’m a sucker for love, so I love writing about love, and in this post, I discussed how you can round out your characters and their relationships with one another. One mistake I often see in aspiring romance writers is making the romantic interest just that: a romantic interest. Your romantic interest should have goals and a life of their own. Find out how.

2. So, You Want To Be A Book Blogger: Book bloggers are my best friends, and a huge part of my day job is connecting authors with book bloggers. I also used to be a book blogger, so I thought I would rewrite this popular post to explain how aspiring book bloggers can get started with their website.

3. How to Create Book Teasers on a Small Budget: Book teasers are so much fun, but they can be daunting. This is how I created 13 teasers for my book release on a relatively tiny budget. (It’s not impossible!) I’ll definitely keep creating teasers in the future, and I hope this article helps authors have fun creating them like I did.

Other Blog Posts:

#1 Referrer was WordPress' Reader

#1 Referrer was WordPress’ Reader

Taking a Writing Break (And Why It’s Important): After finishing a manuscript (or three), it’s nice (and important) to take a break. Let yourself recover. Clear your mind. Breathe a little bit.

Writing With Barbie: I use Barbies to write my novels. No shame. And I shared how Barbies affected my upcoming release, Bad Bloods.

Writing Tips: Build Your Vocabulary: Writers need words to write, but what happens when you don’t know that many words? This is how you can build your vocabulary naturally and NOT fall into the Thesaurus trap.

#SATurdate: BFest, YouTube Tropes, Thirteen Reasons Why, and My Library: A weekly update on what I’m reading, watching, baking, and listening to.

How Pre-Orders Help Authors And Readers: Pre-orders are definitely important, but they can also be fun! It’s not all about publishing. Readers can have fun with these tips, too.

#SATurdate: Peaky Blinders, Embassy Row 3, Dido, & Don’t You Cry: A weekly update on what I’m reading, watching, baking, and listening to.

#SATurdate: Me Before You, Thief of Lies, Pit Mad, & Bad Bloods Sequel: A weekly update on what I’m reading, watching, baking, and listening to.

#SATurdate: The Lobster, My 25th Birthday, Spotlight, and Outrun The Moon: A weekly update on what I’m reading, watching, baking, and listening to.

Website Wonders: A monthly classic.

YouTube Channel:

I returned to my YouTube channel – Coffee & Cats – this month by discussing Female Romantic Tropes…We Hate. Of course these tropes work for males, too, but I separated them due to how much it happens to that specific gender. I’ll cover males in July!

 

At the end of the month, I also like to take a moment to thank all of the websites who supported me by posting reviews, interviews, and features. If you want to be one of these websites, feel free to join my newsletter or email me at shannonathompson@aol.com. I always love speaking with new bloggers, writers, and readers! I will also share your post on all of my websites.

Reviewers:

“The best duology I’ve ever read! Action packed. Fast paced. Heartbreaking. The ending brought me to tears and made my heart melt.” Crazy Beautiful Reads, Bad Bloods: November Snow

“Captivating, strong and thrilling. I recommend November Rain to anyone who loves dystopian and learning the real meaning of trust in a world where trust is just an imagination.” – OMG Books and More Books, Bad Bloods: November Rain

“Fresh and alluring. November Rain is an amazing treat. I loved it and can’t wait to be an avid fan of the series. The series is definitely going to be worth drooling over.” Read, Watch, and Think, Bad Bloods: November Rain

“A fast paced fantasy, sci-fi story full of exciting characters with their own fascinating abilities and background stories. Didn’t disappoint one bit!” – The Book Prints, Bad Bloods: November Rain

“November Rain was thrilling and exciting and gets readers excited for more. It really focuses on the attributes of family, friends and loyalty, which was really refreshing to see in a dystopian novel. I will definitely be continuing on with this duology.” – Ronnie’s World Blog, Bad Bloods: November Rain

“I’m looking forward to delving into the next book to see what unfolds for the characters as I get deeper into the story.” Babbling Books, Bad Bloods: November Rain

June2016

#BadBloods Pre-Order, Prequel, and Book Trailer!

25 Apr

If you’re signed up for my newsletter, then you already received MOST of this lovely news, but if you missed it and wished you hadn’t, click here to sign up.

Bad Bloods is officially up for pre-order!

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Amazon

Barnes & Noble

iBooks

Kobo

Smashwords

Goodreads

It will only be for sale at $2.99 for a limited time. Once Bad Bloods releases, the price will go up, so pre-order soon to take advantage of Clean Teen Publishing’s deal. You can now read the first chapter via Wattpad by clicking the link! 

Bad Bloods in 35 words or less: 17-year-old Serena is the only bad blood to escape execution. Now symbolized for an election, she must prove her people are human despite hindering abilities before everyone is killed and a city is destroyed.  

Watch the book trailer today!

During the next few months, I have some AWESOME releases coming out, including teasers and sneak peeks. Even crazier, I will be publishing a FREE prequel on Wattpad. You can read the first chapter—Adam—by clicking here. If you enjoy the story, don’t forget to vote and share. 🙂

Why a prequel?

wattpadAdamWell, before the Bad Bloods novels take place in 2089, twenty-four homeless bad bloods had to find shelter and safety in a city set out to eradicate their kind. Twenty-four. Which means there are a lot of characters in Bad Bloods. (Twelve kids in each flock, to be exact.) So, while their back-stories are mentioned in the books, the intricate details didn’t always make it through. These origin stories will not only show how the Northern Flock and the Southern Flock formed, but how Vendona treats bad bloods over a series of ten years. My hope is that this prequel shows everyone’s side to the story and ease readers into the story. These will also be great for readers who want to explore each character in-depth, so you can read it before, together, or after.

So how do I read these stories?

Read them with Bad Bloods or read them separately, but it’s probably best to read with or after. Since Bad Bloods is about Daniel, Serena, and Robert, their stories are purposely left out. All stories are put in the order of the year the child arrived and categorized by the Northern Flock and the Southern Flock, but the story may not necessary be told by that child. The tense might also change, depending on the speaker. More important than anything else, these short stories are how the Southern Flock and Northern Flocks formed before Bad Bloods takes place in November of 2089.

Some background:

What is a bad blood? A child born with hindering abilities. In Vendona, bad bloods are not considered human, and they are executed immediately upon discovery. Even parents are expected to report their own children. This was a law put in place during the Separation Movement, a war that took place in 2051 between bad bloods and humans.

What is a flock? A group of bad bloods who have managed to survive by coming together and living in secret. In Bad Bloods, there are two left: the Northern Flock and the Southern Flock. The Western Flock and the Eastern Flock have been killed.

What about A, B, C, or D? Any additional information about the city was left out of the prequel on purpose to keep suspense and surprise in Bad Bloods, but feel free to ask anyway. I might be able to answer or direct you to a spot in Bad Bloods that answers your question.

When will you update? I will upload a new origin story every other Friday.

Do I have to read this to understand Bad Bloods? No. Bad Bloods can be read completely on its own! These stories simply add to the experience. Example? In Bad Bloods, “gangs” are mentioned but basically go unseen. In the prequel, however, readers will get to see that side of Vendona and how it affected the characters’ lives before 2089.

Where can I read Bad Bloods? Anywhere books are sold! Amazon, Barnes & Noble, iBooks, Smashwords, Kobo, Goodreads, etc.

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I hope everyone enjoys the upcoming prequel and teasers! 

Let it snow,

~SAT

event5Clean Teen Publishing is hosting an event – the #AskCTP Giveaway on Twitter April 27! I’m REALLY excited about this live author-reader Q&A, and I really hope you all can make it. You can even win a CTP Mystery Box, which includes 1 to 2 print books, swag, and more.

In other news, I will be at the 101st Annual Missouri Writers’ Guild Conference in Kansas City, Missouri from April 29 to May 1! Feel free to shoot me an e-mail if you’re coming, so we can connect! I’d love to see some of you there. It’s going to be an absolute blast.

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