Tag Archives: social networking for authors

Using the Later App as an Author: A review

3 May

I recently took a social media hiatus while moving, but during that time, I reflected on my social media use a lot. To be honest, I felt a lot better mentally and emotionally being off social media. (Not a surprise considering all the studies that have come out talking about the effects of regular social media use.) It’s not that I don’t like social media—I’ve actually met some of my best writer friends online—but reels of bad news, good news, all kinds of news absolutely uses up a lot of time and energy. I knew coming back that I wanted to change things.

For one, I wanted more time to myself. I wanted to get back to blogging more regularly again. I wanted more energy to dream up new book ideas, not tweets or Instagram posts. 

When I took a look at my social media use, I realized that Instagram—not Twitter—actually demanded the most of my time (and for the littlest return). Taking photos, editing them, then writing captions (along with viable hashtags) was just too much to handle on a regular basis. I didn’t like what I was creating, but I didn’t want to shut it down. I just wanted to adjust how I posted. 

I thought, Wouldn’t it be great if you could schedule your Instagram posts?

That’s where the Later app stepped in. 

Later is a desktop and mobile phone app that allows you to schedule your Instagram, Facebook, Twitter, Pinterest, and LinkedIn posts. For the purpose of this review, I will mostly be focused on Instagram, with a sprinkling of Twitter and Facebook. 

First thing’s first:

I downloaded the app and watched a couple tutorials. 

Pros:

I got my first big hiccup when I connected my Instagram. It was a personal profile, so it wouldn’t let me schedule photos to auto-post. When I changed my Instagram to a business account, Later didn’t notice this change, and I had to reach out for help a few times. But it eventually began working. 

  • You can schedule your Instagram photos and stories to auto-post any time, any day. This cut back on a lot of my free time and allowed me to stay in the moment a lot more. I always dreaded taking photos and then sitting there trying to post while the moment passed me by. It’s nice going about my day knowing that Later is posting my photo at 11 AM while I’m at work and don’t have the ability to check. (And I don’t have to wait until my lunch break to get something out!) I definitely think this feature is my favorite part, and I believe it will keep me posting more than I was able to in the past. 
  • You can use your phone or your computer. I actually used my computer the most, which helped because I type on my laptop a lot faster than on my cell’s keyboard. I scheduled three weeks of content on one Sunday afternoon. 
  • The preview feature on Instagram is so pretty! This is probably my favorite feature. I can preview the future on my Instagram through the app to make sure that my upcoming posts look good next to each other. If they don’t, I can quickly shuffle them around until they look aesthetically pleasing. I’m not *quite* using it that way, but I’m definitely planning on using this to sharpen the look of my social media in the near future. You can see mine from last month in the screenshot below. That said, there is a negative side, which I cover below.
  • There’s a calendar where you can check your timing: This helps if you want to make sure that you’re posting at different times on different days in order to reach new audiences. 

Cons:

  • The preview feature is beautiful, but it doesn’t show you how your feed currently looks. Instead, it updates based on what you’re adding from the top, so the sequence is off. I find this extremely annoying (and odd) that this feature is set up that way, because it’s supposed to be used in a way that helps you coordinate your photos. This oddity in design is definitely one of the biggest drawbacks for me. In order to see my feed the way I like, I often schedule three posts at a time and/or add extra fillers that won’t post so I can get my feed to look the same as my feed on the phone.
  • Unless I’m missing something, you still have to edit your Instagram photos in Instagram if you want a specific filter. The Later app has different filters. I find this design really strange. It would be nice if it could offer the same filters as the app you’re posting on. 
  • It’s not the best for Facebook and Twitter. You have to use an image in order to schedule posts, so if you just want to post a sassy tweet, it’s best to continue using the Twitter scheduler. 
  • If you do schedule through the Later app to post a photo on Twitter, it shows that in the sub-text of your tweet. (My post says Later app rather than Twitter web, if I had just scheduled it through Twitter.) This isn’t really a complaint, aside from the fact your followers will know it isn’t live, which might cut down on interaction. On my end, there didn’t seem to be any difference in how it showed up in the algorithm, which is nice. 
  • You can’t upload videos unless you pay. Not a huge deal breaker for me, especially since other scheduling apps require money far earlier than this app does, but it’s worth noting.
  • You also have to upgrade in order to schedule stories.

There’s a lot more features than just these, but this is what stuck out to me as a first-time user. 

Overall, my only other complaint is that there’s no way to take notes. I really want a place where I can schedule all my social media from one place and take notes, so that I can reference that as I continue to build my schedule. I’ve used Hootsuit and other planners in the past, but so far, I just haven’t found the *one*. 

Maybe one day!

Conclusion: 

I will probably use this app for my Instagram and continue to use individual scheduling for my Twitter and Facebook page. 

Do you use a social media scheduler? What are the pros and cons? What do you recommend?

Also, if you want to follow me on Instagram, I’m @authorsat. Comment on any photo on my Instagram and let me know you found me via this article, and you’ll be entered to win a query critique! Winner chosen Friday, May 7.

~SAT

How to Create a YouTube Channel and Video for Free

5 Apr

 First, I want to thank this beautiful couple for sending me this photo of them reading The Timely Death Trilogy together. They even posed as Jessica on the cover of Minutes Before Sunset and Eric on the cover of Seconds Before Sunrise. If you have a photo with any of my novels, please send it to me at shannonathompson@aol.com. It makes my day! (Even if it’s on your Kindle!) I will share it, your review, and your website if you would like.

coupleword

Seconds, The Examiner released 3-minutes book reviews: ‘Seconds Before Sunrise’ explores ‘chaos within destiny’. Lionel Green is a wordsmith, and his review reads beautifully, stating, “Thompson explores the humanity of Eric and Jessica so thoroughly in ‘Seconds Before Sunrise’ that the reader forgets the two teens are actually powerful supernatural beings. Thompson also understands no matter how inevitable destinies, fates and prophecies are, when love is introduced into the equation, chaos often ensues.” Read the entire review here. Spoiler alert.

Michael Noll at Read to Write Stories also released the interview I did with him. If you read his, “How to Write A Love Story” this is a wonderful extension. You can see why I chose Kansas as a setting as well as my advice for networking by clicking here.

I was actually going to post something else today, but I received so many emails from my fellow authors about my YouTube channel that I decided this was the most important topic I could possibly post about. I am here to help, after all, and I love it when I receive questions and suggestions for my blog because this blog is here to help and connect with you!

So, I am going to explain how I created my YouTube channel as well as the video I made. Granted, I am brand new at this, and I still have a lot that I want to improve on, but I can hopefully share some shortcuts, so you don’t have to spend as many hours researching as I did. I will explain iMovie, Photobooth, Pixlr, and many other aspects like creating an outro.

Step One: Creating the YouTube Channel 

I have a Google+, so all I had to do was log on that way and go to YouTube. After that, I went to the top, clicked on my name, and then My Channel. This post is where I started: Channel Art – YouTube: However, don’t download the template. It doesn’t fit. It is designed for T.V. viewing. I would suggest designing your YouTube channel art to fit for YouTube because it will adjust for everything else. Many artists suggest using Gimp, but that requires a download, so I used Pixlr Editor, which is completely free, and it doesn’t requite a download. You can use it to start off as a template, upload a photo, and then click “Edit, free transform” to size whatever picture to the size you need. During design, by aware of your thumbnail and the space on the right where your links will be. Most templates do not mention this, and it can cause you to take up more time because you’ll have to adjust it. As you can see, mine is designed so that you can see my face and links without anything getting blocked out too much. (I am planning on changing it.) Add your links via your Dashboard, because YouTube no longer allows videos to link to any websites outside of YouTube, so this will come in handy during your outro later on, and you cannot change your overall background. That’s no longer allowed in the 2014 version.

channel

Step Two: Creating Your Video 

I did not go out and buy a camera, although I am planning to. I just cannot afford that right now, and I think many can relate to that. So I used Photo Booth via my MacBook Pro. With the right lighting, this works. It isn’t perfect, of course, but it works if you’re on a small budget like I am. Record many versions of your video. Trust me: you want many recordings to work with later during editing.While shooting your movie, I am going to suggest that you include long pauses between sentences or topics, because this will help you when you’re editing. Be sure not to move your camera unless necessary because this will also help. I moved the movies to iMovie, which is also already on my MacBook Pro. I am a bit technologically confused, so I used How to Import Videos from Photo Booth to iMovie to do this. Then, I used How do I edit a video in iMovie to understand the basics. From there, I also knew I wanted a censor for my cursing, so I used this: iMovie censor effect. Once I was done with that, I knew I wanted an outro – like an intro but for the ending of your video. If you watch YouTube videos, then you know what this is. It’s that little box that shows previous films as well as links to other videos. To create this, I used How to Make an Outro. As you know, YouTube no longer allows you to link away from YouTube, so you’re going to be linking back to your channel, which is why you NEED those links to be on your home page. To add annotations I used the same video, How to Make an Outro, because he includes this at the end. Again, he uses GIMP, but you can create your own outro (instead of using a template) with Pixlr Editor.

My outro - without the previous video

My outro – without the previous video

Step Three: Upload Your Video and Share It

Believe it or not, this gets pretty complicated, because the visibility, sound, and everything else can get out of sync with YouTube requirements, so I used this: iMovie to YouTube Tutorial. I also used How to export in iMovie ’11 for uploading to YouTube, because it can matter what version you have, especially since YouTube changes their requirements a lot. Personally, I uploaded it as “Private” so I could add the annotations, and then I released it through “public” later. Be sure to add those SEO terms to your video as well as your channel, and connect it with your other sites, like Google+. This will help.

Now you have your video online. 

I know this was fast and a lot of information, but I hope it’s at least a starting place for your videos and channel.

In other news, thank you for your continuous support. As I said on my Facebook author page the other day, I’ve been struggling a lot due to my release. I have explained this before in One of my “Lows” as an Author. Although releases are always positive and uplifting, they take a tremendous amount of energy out of me, and it’s difficult for me to bounce back. But all of your love and encouragement has been helping me so much! I wish I could express my gratitude through this blog post but I could write about it forever. Instead, I just want to say that I love you all so much, and I am sending each and every one of you a hug through the internet today. Thank you.

~SAT

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