Tag Archives: Xpresso Book Tours

#WW The 90-10 Rule for Marketing and Writing, and How To Love It.

18 May

I recently attended the 101st Annual Missouri Writers’ Guild Conference, and a lot of aspiring authors asked about how much marketing they would be expected to do. One instance in particular seemed to shock many. Janell Walden Agyerman from Marie Brown Literary Agency stated most of her authors followed the 90-10 rule. What’s the 90-10 rule? 90% marketing, 10% writing.

This is a standard many writers don’t like to hear, and it’s true all across the board. Whether you’re self-published, indie published, or traditionally published, you should prepare for the 90-10 rule.

Granted, I understand dreading marketing. I understand worrying about getting so caught up in the sales part that you forget the writing part. I understand feeling like you’re not sure what to do or how to do it.

This is why I suggest keeping a writing-marketing calendar.

What is a writing-marketing calendar? It’s a calendar ONLY used to keep track of how much marketing and writing you’re doing and why.

And today, I’m going to show everyone mine. Granted, this method is NOT for everyone, but I swear by it. My calendar keeps me organized, inspired, and motivated. I can see where I wrote, how far I’ve come, and if I need to step up my game somehow. This particularly helps me, because I work a full-time job outside of my writing. Granted, I consider my writing career my SECOND full-time job. Why?

Well, you’re about to see. But my writing-marketing calendar keeps me motivated outside of my other job. It forces me to keep going, even when I’m exhausted, even when I feel like I want to lay on the couch and watch TV, even when I don’t feel like I can go on anymore. So…here we go:

My Author Calendar

In reality, I keep a notebook, but I couldn’t take a picture of it, because I have information in there I can’t release publicly. So, to show everyone what I do, I adjusted my calendar onto the iCalendar. This is my real-life events for April of 2016. That being said, this is the BASICS. For instance, I wrote down when I wrote articles on this calendar, but I didn’t take note of when they were posted or how many comments and interaction I had to do. Why? Well, I always post on Monday, Wednesday, and Saturday, and I record social media stats every first of the month. So that’s an entirely different file I keep. (Can you tell I’m a file person?) Writing is business. Staying organized is key…and below, you can read my calendar key.

If you want a calendar key:

Red is physical work: moving offices, book swaps, shipping, shopping for desks, organizing my stock piles of books, letters, stamps, etc.

Orange is my website only: writing articles, updating links, etc.

Green is meetings: This is the stuff I have to censor. It includes discussions with my publisher, with fellow authors, with bookstores, and other business professionals. I kept some details in there, like my attendance to the Missouri Writers’ Guild Conference and prepping the first pages for said conference, but it’s too complicated to fit and/or get into. This would be where you’re calling bookstores for signings or a beta reader for progress and suggestions.

Purple is marketing: This includes my Twitter series #AuthorinaCoffeeShop, and shopping around for stock photos and creating teasers and book trailers. I include formatting here, since it was visual, but this is mainly where I work on my overall marketing plan for upcoming releases. That being said, this is BY FAR all that I do. I post on FB, Twitter, Instagram, etc. almost every single day, and I don’t include any of that, because it’s a give-in.

Only blue is my writing…if I got to write that day. You’ll probably notice I don’t write in novels every day, but hey, I went from 27,457 words to 76,617 in one month. I was pretty happy with that. You might notice I have different books, too (S and D). I also include research and editing under this. I probably won’t record any writings I do “for fun.” This is strictly for books heading toward a publication path.

Again, this is everything I do OUTSIDE of my full-time job. You might notice that I’m missing this lovely thing called weekends. Out of thirty days, I either took two days off or I was too exhausted that I didn’t write my days down. It’s honestly hard to say, but if I had to guess, it’s probably the latter. I try to do something every day, no matter what, even if only for an hour.

I highly believe in keeping track of your progress for organizational purposes as well as motivational ones. For instance, if I see I’ve been marketing a lot but not writing a thing, I know I can give myself a day to step away and get some words down, and visa versa. Some might be discouraged by this, but I suggest trying it out for one month before you decide. You might be surprised by how much more you get done or how nice it is to see a physical representation of all of your hard work. I don’t know about you all, but since almost everything is on a computer, I sometimes walk away feeling like I did nothing all day. This helps me see that I, in fact, accomplished a lot. It helps me feel proud. It helps me feel like I’m moving forward and working as hard as I can for a better future for both myself and my readers.

I live the 90-10 rule, but I don’t FEEL like I live to 90-10 rule. I feel like I live the 100 rule. 100% focus, work, and dedication to the thing I love most: writing. And now, after I record this article in my writing-marketing calendar, I’m going to sit down to do just that. Write another chapter.

~SAT

instaThe news is out! Come see me at the Barnes & Noble in Oak Park Mall in Overland Park, KS on Saturday, June 11 from 1-3 PM for a book signing and author panel. More info on my Events page.

Did you see this week’s #TeaserTuesday? If not, check out my right side panel. You can also pre-order BOTH Bad Bloods books. A newsletter will go out later this month with more details and prizes, so I hope you’ll sign up for your chance to win.

There’s also a FREE Bad Bloods Prequel releasing on Wattpad, and you can now read Adam’s origin story as well as Michele’s. On top of that, Maggie’s story will release THIS Friday! I hope you’re enjoying it! Don’t forget to pre-order your Bad Bloods books while they’re on sale for a limited time. 😉

November Rain, Part One, releases July 18, 2016

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November Snow, Part Two, releases July 25, 2016

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#SATurdate: MWG Conference, The Crown, Allergies, and Silicon Valley

7 May

Since last Saturday was a Ketchup post, this Saturdate post covers two weeks of information. TWO WEEKS?! Yes. Two weeks.

What I’m Writing:

13177904_1037600996287081_998105092686369145_nOkay! This is CRAZY, but I finished writing D, clocking in at 92,722 words! I’m officially in the editing stages, which is perfect, because this past week, I actually received some AWESOME feedback at the 101st Missouri Writers’ Guild Conference about this particular work, so I’m more excited than ever to keep fine-tuning this project. I mean, it has been in the works for nearly 5 years. That being said, I finally feel like it’s DEFINITELY headed in the right direction, so special thanks goes out to all the panelists behind all the workshops who helped me make a couple major decisions regarding this work. (Then, I can start working on The Tomo Trilogy again, right? Right?) For the record, D is a YA fantasy project I’d like to get off the ground AFTER The Tomo Trilogy, so trust me, I haven’t forgotten you tomo fans. I will get back to it. I will. But for now, I have a few things I’ll be adjusting in D for the coming weeks, so expect to hear more about that novel this month.

What I’m Publishing:

You can officially sign up for Bad Bloods Book Blitz through Xpresso Book Tours! I hope you’ll sign up to support this little author out. (You might also win some awesome prizes while you’re at it!)

BadBloodBlitzBanner-1

As many of you saw, the Bad Bloods book trailer released via YouTube, but in case you missed it, I am posting the video below. (Isn’t it beautiful and dramatic?)

Clean Teen Publishing’s lovely designer Marya also created Bad Bloods business cards and a banner for Penned Con. The first teaser released, too! Along with the next short story in the Bad Bloods Prequel. If you didn’t get a chance to read it, check out Michele’s story today. Who is Michele? Well, in Bad Bloods, she’s the “mother” figure of the Northern Flock, but in the prequel, she’s just a kid. A kid with a gift. And her prequel story actually shows up in November Snow, so reading her story will give you more details when you read the novels this July. Now…for more previews.

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All those lovely goodies discussed above

The #1lineWed preview one week was “pull,” so here is your preview: He pulled me against his chest, and either his, mine, or both of our hearts pounded between us.

The second #1lineWed preview was “pretty,” so here is that preview: Tessa was always there, growing flowers when we needed tomatoes more than pretty things.

Pre-Order Bad Bloods

November Rain, Part One, releases July 18, 2016

AmazonBarnes & NobleiBooksKoboSmashwordsGoodreads

November Snow, Part Two, releases July 25, 2016

Amazon, Barnes & Noble, iBooks, Kobo, Smashwords, Goodreads

Visit the Pinterest and Facebook Pages.

What I’m Reading:

I finished The Dream Thieves by Maggie Stiefvater, and of course, I loved it as much as I loved it the first time. I recommended The Raven Cycle to paranormal YA fans and readers who love sass and class. Light romance (with great tension) and beautifully poetic prose. Favorite quote? Solutions were easy, once you knew what was in your way. A magical and frightening tale of secrets and sarcastic heroines. You can read my five-star review by clicking here.

I also finished The Young Elites by Marie Lu. It was a gorgeous, dark, and stunning story of betrayal and magic. Recommended to young adult fantasy readers who enjoy darker elements, Italian Renaissance type settings, and anti-heroes or villains as the protagonist. Also to those of you who love first-person, present tense. Favorite Quote? Beauty and pain go hand in hand. You can read my four-star review by clicking here.

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And while attending MWG, I got my hands on two Month9Books: Emerge by Tobie Easton and Genesis Girl by Jennifer Bardsley. I’m currently reading Emerge. Granted, I had to put it aside to read The Crown by Kiera Cass, because I’ve been waiting on this finale FOREVER. And yes, I finished The Crown in one night, and you can read my four-star review here.

Despite some pacing issues, I thought The Crown was a lovely ending to The Selection Series. I recommend it to YA readers of romance. Despite being labeled a dystopian, The Selection Series has little to no emphasis on the dystopian elements, especially by the time you get to Eadlyn’s story. Still, I enjoyed it as a fairy tale-princess-prince-finding-a-soul-mate story. It’s cute, it’s fun, and it’s definitely swoon worthy. My favorite quote? Maybe it’s not the first kisses that are supposed to be special. Maybe it’s the last ones.

On top of that, I received a LOVELY gift of 1800’s books directly from Scotland, along with a Thompson crest bookmark. I’m definitely in love.

What I’m Listening To:

What I’m Watching:

Season 3 of Penny Dreadful began, and so did Season 3 of Silicon Valley—two of my favorite TV shows (among the only ones that I watch), so I definitely started those seasons. I also watched the documentary Bridegroom and bawled my little writer eyes out.

What I’m Baking, Making, and Drinking:

I attempted to bake a rustic peach tart this week, but it came out more like a peach pie than a tart. I also burnt my thumb. Both of my thumbs. But not every baking experience can be perfect…and at least this mistake turned into a pie. I’m not sure mistakes get any better than that.

What I’m Wearing:

I have new sandals! Whew. Now to fight my cats from eating them…

What I’m Wanting:

13062327_1033327780047736_6389651930362409756_nMore time to smell the spring flowers. Despite my allergies… Wait. That just occurred to me. Can’t you tell this is my first time ever dealing with allergies?

What I’m Dreaming Of:

Lowes? I have no idea what I dreamt about, but all I remember is waking up thinking my dreams were sponsored by Lowes. I’m assuming this is because I get all of my paint palettes from there…so in a weird way, my dreams are sponsored by Lowes.

What Else Is Going On:

Allergies. I hate them. I’ve never had them before, but my older brother has, and I’ve constantly given him a hard time about them. I will never give him a hard time ever again. I can barely breathe. It’s terrible.

On a side note though, I managed to control my allergies enough to go to the 101st Annual Missouri Writers’ Guild Conference, and I had a great time! I met some wonderful people, I received some wonderful feedback, and I am marching into the future more hopeful than ever. Attend those conferences, folks! They will make your day.

~SAT

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