#SATurday: Authors, Be Yourself
As an author—but also as a marketer—I am constantly stressing the importance of being true to yourself and being true to your work. For instance, it’s a popular question to ask an author how long it took them to write a story. In turn, this has caused millions of debates about how long it should take. The infamous Stephen King, for example, has been quoted saying that writing a first draft shouldn’t take longer than three months, the length of a season. And to that, I say, pish posh. (Respectfully, of course.)
To me, it is ALWAYS more important to be true to the story than to meet a deadline. I mean, George R.R. Martin practically dedicated his life to writing A Song of Ice and Fire (a.k.a. Game of Thrones for you HBO fans), and he’s labeled as a serial fantasy genius. His first draft, I doubt, only demanded three months. But he didn’t care. All he cared about was writing it, so he wrote it, and he took as much time as he wanted to write it.
So what does this have to do with you?
Well, I see a lot of authors getting frazzled over writing advice or reading discussions or publishing debates or marketing tips or (insert panic now as I continue listing uncountable reasons for authors to worry). And it isn’t worth it. None of these worries are worth an author’s identity. Be you. That’s my number one rule when I talk to my clients about social media marketing as we create a plan for them. As an example, if you hate Facebook, stay off of it. There’s no reason you should be worrying yourself silly about likes and shares and outreach when you could be on Twitter with your favorites and retweets and hashtags. There’s no reason you should be throwing your precious writing time away for all the millions of things the Internet demands you to do, because—I’ll let you in on a little secret—no one can do it all. No one. So, it’s better to just do what you want to do.
This doesn’t go to say that this is easy. It’s not. There are many temptations that sneak into our time slots. It’s easy to be on Facebook and see an author who has 10,000 more likes than you and feel like you have to do what they do in order to get to where they are. But we have to stop focusing on getting to “where they are” and start focusing on getting to “where you want to be”. I get it. That can be a little confusing, especially when you “want” to be where they are. Those 10,000 likes look nice after all. But those are THEIR 10,000 likes. Those exact same 10,000 likes are not going to be the 10,000 likes you want for you and your book. You want your own 10,000 likes—likes you achieve by being you. But this is exactly where I see a popular problem arise. Authors are so focused on getting “more” followers that they forget to dedicate time to the followers they already have. The goal is not followers. The goal is being yourself.
That being said, you can definitely have more goals and look up to someone—admire their work ethic, respect their status, learn from them, etc.—but remind yourself that you are going to achieve your own goals your own way, and there’s no need to copy what others are doing. As an example, one author kept sharing exactly what another author with a larger follower was sharing. That’s not going to work. That’s not going to do anything. Why? Here are three reasons:
- Someone is already doing it.
- You’re trying to be them, not you.
- You’re sharing it for the wrong reasons. (For followers, not because you enjoy it.)
You have to be you and do what you want to do. When you do that, you will come through as a unique and wonderful voice, and people who like you will find you. There’s no need to worry or debate or copy or steal or take shots at one another.
Just be you, and everything else will fall into place.
Are you a writer? As many of you know, I have guest bloggers every Monday. I accept original posts about anything to do with writing and reading. It can be as complicated as in-depth writing tips to as simple as how your favorite series affected your life. You do not have to be published to be a guest blogger. Bios, links, and photos are encouraged. Please email me at email@example.com if you’re interested.