Happy Halloween!
I don’t know about you, but Halloween has always been one of my favorite holidays. In fact, one time my father snuck into my car while I was at school and filled it with Halloween balloons, chocolates, and a pumpkin-shaped candle burner. (I know. He’s the greatest. Though I admit, I didn’t know who did it at first…and that was unsettling. He kind of tricked me at the same time as giving me a treat! Ha!) I think about that Halloween all the time. There’s just something about the fall weather, the darkening days, the cider, the costumes. ::happy sigh:: Obviously, I’ve always loved the spooky, and that includes writing and reading it. In fact, I recently finished reading HORRID by Katrina Leno, and I absolutely loved it and recommend it 100%, but I thought I’d talk a little bit about writing spooky, too.
First step is first:
Ask yourself what scares you.
The dark, the gremlins, the undistinguishable sounds at night—and what caused them. Just sit at your desk and brainstorm all the things that scare you, including everything that used to scare you. It doesn’t matter if you’re over it now. If you can remember that unsettling feeling you’d get in your gut, jot it down and be prepared to use it in your work.

Now ask yourself what scares you but not other people.
This is an essential step. Why? Because it will help shape your world, your characters, and your story. It will also make it stand out from other spooky stories. I mean, everyone knows the dark scares a lot of people, but what about mascots? (Seriously, I’m very unsettled by mascots. Always have been, always will be.) If you can make your reader feel fear for something they hadn’t considered before, it will be all the more terrifying.
When I jot down “mascots,” I immediately think of a high school murder mystery, where my main character feels like they’re getting stalked at a football game but can’t see anyone following them. When the mascot comes up to her, she doesn’t think anything of it. But then later that night, someone says the costume was stolen. So who was in that costume? NO ONE KNOWS. Eek! (Even worse, if the person who was supposed to be wearing the costume is also found dead. Up those stakes, people!)
Ask yourself why it scares you.
Using my example above, when I ask myself why mascots scare me, it’s because I don’t know who is underneath the mask. I don’t know who is standing in front of me. It’s actually a pretty common fear if you think about it. In fact, most of your “uncommon” fears will have common enough reasons behind them, but tapping into that will help you as a writer shape your story and scare your reader. Ex/ The reason mascots aren’t a common fear is because we have an expectation for when they will appear: at games. But if someone unexpected is wearing the costume or you saw one randomly in an alleyway, you’d be a little unsettled, right?

Taking something and putting it where it doesn’t belong can be spooky in itself.
People are creatures of habit. We have expectations, rules, understandings. By breaking them, you will bother your reader. Ex. The dark is scary. It’s even scarier when it isn’t supposed to be dark outside and then it suddenly is.
Play around with all these elements and have fun. Once you’ve made decisions, consider your pacing and word choice.
Personally, I tackle this on a second round of writing, but your pacing and word choice is going to make a HUGE difference when it comes to creating a creepy atmosphere. It can be a delicate balance and not always what you expect going in. For instance, sometimes describing something scary as beautiful could actually be unnerving (think, vampires), but other times, that sort of description could take away (or even confuse) your reader.
I recommend going with your gut, but always get the opinion of a trusted beta reader. Don’t tell them your intentions going in. Just ask them how they felt as they read the scene. If they describe it as “lovely” when you were going for “unsettling” then you need to rework.
Here’s to getting spooky!
~SAT
Excellent article, Shannon! Here’s to getting spooky! Happy Halloween.
So glad you liked it! Thank you for reading. Happy Halloween!
~SAT
You’re welcome!
Honestly, I’m waiting for someone to publish a mystery where everyone is wearing pandemic masks. Images captured on security cameras aren’t much help then!
Oh, yes. I am SURE that is coming. I saw a COVID pandemic-themed YA announced in Publishers Marketplace, so I expect there will be plenty more to come.
~SAT
Great horror movies including A Nightmare on Elm Street have something inspired from the real world.
Also I’ll agree it’s more entertaining and unique to read a Horror book that has a protagonist that is afraid of something that isn’t a dime a dozen instead of something common that is darkness, demons, sharks, the unknown, etc.