“Why are you writing a vampire/dystopian/princess novel? That won’t sell today! It’s been overdone. It’s dead.”
If you’re a writer, you’ve probably participated in a conversation similar to the one above. Trends have a lot to do with the publishing industry. If you’re lucky enough to have something written and ready to go as the trend is escalating, chances are you’ll have an easier time getting published than if you were pitching a genre that previously trended. Why? Because business has a lot to do with timing, and writing is a business. When a topic is hot, similar books will follow. And after the market is flooded with said genre, it’ll be harder to get that chance again. That is an inevitable fact.
But do genres die?
Some would say yes. Some would SCREAM yes. But I would disagree. Granted, will it be harder to get your book published if it follows an old trend, such as vampires or dystopia? Absolutely. But if your book is truly unique—if it stands out from what was previous done—your writing can rise to the top, whether or not the genre is “dead.”
Take RoseBlood by A.G. Howard for example. It was published this year, and it more or less had vampires in it. (I don’t want to mention specifics, because spoilers…but check it out.) Despite following a lot of tropes (new girl goes to a new school where paranormal, romantic interest waits…because fate), the book stood out, because it twisted those tropes into something new. Instead of blood-sucking nocturnal Draculas, readers met…well, again, you probably have to read it for yourself. But it was unique.
Genres work a lot like tropes. Some readers will pick them up solely because that’s what they love. They will read those stories over and over and over again, and they will never tire of them. For instance, I will always love a good dystopian book. But if you shove me in an arena with a braided archer who wants to take down the government…I mean, come on. There are a million ways a society could be dystopian and a million ways a government can fall. It’s blatant repetition that causes readers and publishers alike to flinch away and claim something is “dead.” But it’s not dead. It’s just…boring. And it’s boring, because it’s predictable.
If you’re a writer and wondering how you can surpass your “dead” genre, consider what is unique about your work and amplify the hell out of it. Whether that’s your voice, viewpoint, twists, or expertise, pinpoint why this story stands out. (And if you can’t, reevaluate your work.) This is why reading the genre you’re writing in is so important. By doing that, you will know what is overdone, and you will be able to avoid it (or, at least, make your version stand out). And never stop writing just because something is “dead.” If writers made decisions based on that, writers would never write anything, because—let’s be real—everything’s been done to an extent. Don’t let trends or rumors or “dead ends” stop you. Write what you want to write, trends be damned. Your voice will thrive, and your stories will thank you for it.
I’m not going to lie though. If you wrote a novel about a vampire princess surviving in a dystopian world, I would die to read it.